The way people interact and communicate has changed drastically in recent years. Our daily lives are completely different than they were ten to fifteen years ago and you, as a business manager, have to adjust to the current situation.
“Traditional” marketing techniques aren't enough to take your business to the top. That part isn't really news. If you're trying to do a little bit of web marketing, though, you've probably noticed that your Facebook page, Twitter account, and website aren’t getting quite as much attention as you hoped for, if any at all. Some people just throw up their hands in frustration and swear off the Internet marketing in general at this point, but the web isn't the problem here. The issue is that, while you might be doing some kind of digital marketing, you've got no strategy to speak of.
Here is why having a solid digital strategy is vital to achieving success on the web for your business.
18. Know your Customer Base
Who are they?
Where did they come from?
How long do they stay with you?
How much will they spend over
time?
What is the total cost of acquisition?
42. Why do you need a Digital Strategy?
You’re directionless.
You’re not integrated.
You are wasting money & time through
duplication.
You will not going to reach your goals.
43. Key Takeaways
Look at a Big Picture
Understand Your Customer Behavior
Implement Comprehensive Digital
Strategy
Build and use a Calendar of Content
Experiment
The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
Key Performance Indicators
Visits, Time on Site, Shares, Likes
Leads
AOV – Average Order Value
The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
- Behavior on your website
- Which keywords attract them
- Behavior on your website
- Which keywords attract them
High Value Clients
Repeated Clients
Well Performing Segments vs. Poor Performing
The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business
Keywords: Use but don’t abuse / Write for readers not Search Engines
Competitor Backlinks
Guest Post
Serve content and offers based on the demographics, segmentation and user behavior. Encourage stores to participate in the content development. Allow them to promote offers & new products to specific groups.
Serve content and offers based on the demographics, segmentation and user behavior. Encourage stores to participate in the content development. Allow them to promote offers & new products to specific groups.
Serve content and offers based on the demographics, segmentation and user behavior. Encourage stores to participate in the content development. Allow them to promote offers & new products to specific groups.
The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business