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Web Analytics Wednesday
                       3/6/2009




woensdag 3 juni 2009
Hi, I’m Bart



woensdag 3 juni 2009
Conversation starters




woensdag 3 juni 2009
The Value of
                       Social Media



woensdag 3 juni 2009
Web 2.0


woensdag 3 juni 2009
Web 2.0
             The ‘new’ web
                       creation
                       social
                       decentralized




woensdag 3 juni 2009
woensdag 3 juni 2009
Yelling does not work anymore




woensdag 3 juni 2009
What does?
                       Listen
                       Facilitate
                       Converse




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From One-way Web

                              Website




                       User             User


woensdag 3 juni 2009
To Two-way Web

                              Website




                       User             User


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To Many-to-many Web

                              Website




                       User             User


woensdag 3 juni 2009
Where’s the value?




woensdag 3 juni 2009
1. Listen
                       Tracking tools
                       Livestream
                       Analysis
                       Feedback
                       Quantitative & Qualitative!



woensdag 3 juni 2009
1. Listen
                       Find your target audience
                       Identify ambassadors and influentials
                       Identify hubs and connectors




woensdag 3 juni 2009
Hub




                       Connector


woensdag 3 juni 2009
1. Listen
                       valuable feedback
                       new ideas
                       impending fires
                       buying signals




woensdag 3 juni 2009
2. Facilitate
                       Offer a platform
                       Offer ‘something to talk about’




woensdag 3 juni 2009
Remember?
             Web 2.0, the ‘new’ web
                       creation
                       social
                       decentralized




woensdag 3 juni 2009
2. Facilitate
                       Allow people to create
                       Allow people to share
                       Do not try to control




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Let your customers be
                       your salespeople...




woensdag 3 juni 2009
2. Facilitate
                       Influentials
                       Ambassadors
                       Hubs
                       Connectors




woensdag 3 juni 2009
woensdag 3 juni 2009
Incentive?




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Social Currency




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2. Facilitate
                       Give people something to help them
                       ‘score’ in the eyes of their peers




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Dare I say it?




woensdag 3 juni 2009
Experience




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2. Facilitate
                       Platform?




woensdag 3 juni 2009
woensdag 3 juni 2009
3. Converse
                       Keep the conversation going
                       Answer to questions
                       Incorporate feedback




woensdag 3 juni 2009
Social Media

     Content


                       Tracking

woensdag 3 juni 2009
Feedback loop
                       Content Creation
                       Social Media
                       Online Reputation Management




woensdag 3 juni 2009
1. Listen
           2. Facilitate
           3. Converse




woensdag 3 juni 2009
Future?
                       Self Organising Marketing Campaigns?




woensdag 3 juni 2009
woensdag 3 juni 2009
woensdag 3 juni 2009
woensdag 3 juni 2009
woensdag 3 juni 2009
woensdag 3 juni 2009
woensdag 3 juni 2009
Remember?
             Web 2.0, the ‘new’ web
                       creation
                       social
                       decentralized




woensdag 3 juni 2009
woensdag 3 juni 2009
Facilitate conversations




woensdag 3 juni 2009
Social Media

     Content


                       Tracking

woensdag 3 juni 2009
woensdag 3 juni 2009
Social Media
                             =
                           café


woensdag 3 juni 2009
Questions?
woensdag 3 juni 2009
Bart
                       E: bart@talkingheads.be
                       T: +32 495 51 36 36



                          Sofie
                       E: sofie@talkingheads.be
                       T: +32 478 20 84 11




woensdag 3 juni 2009
E:info@talkingheads.be
                       T: +32 9 269 52 45




woensdag 3 juni 2009

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