25. Alibaba, the
most valuable
retailer, has no
inventory.
Uber, the
world’s largest
taxi company,
owns no fleet.
AirBnb, the
largest
accommodation
provider owns no
real estate.
Facebook, the
most popular
media owner,
creates no content.
Platform companies, owning the customer experience.
34. ProductionR&D Distribution Marketing Customers
What does the
customer want?
Sales figures
Make this as short
as possible.
Current solution:
Problem:
- post factum
- not real time
- sample based
44. Winning (digital) companies have a
continuous feedback loop.
•at scale (not sample based)
•real-time (not post-factum)
•every (use of the) product is based on data,
and lets data flow back to improve the next
product.
Building a ‘Machine Learning Company’.
57. E-commerce is not about the sales.
Distribution
Channel
Company
making
products
Customers
What does the
customer want?
58. E-commerce is not about the sales.
Distribution
Channel
Customers
What does the
customer want?
Problem:
- post factum
- not real time
- sample based
Company
making
products
59. E-commerce is not about the sales.
Distribution
Channel
Customers
What does the
customer want?
Webshop
Company
making
products
60. E-commerce is not about the sales.
Distribution
Channel
Customers
What does the
customer want?
It’s all about the
data flowing back.
Webshop
Company
making
products
61. Build a continuous feedback loop.
•every (use of the) product is based on data
•data continuously flows back to improve the
next product
62. Build a continuous feedback loop.
•every (use of the) product is based on data
•data continuously flows back to improve the
next product
Stop using data that is post-factum, sample
based or not real time!
63. D2C is not just a distribution tactic, it will
be a vital strategy.
Start collecting data now.