1. How we worked with a leading
Scuba Gear brand to create a
wider social media outreach

2. The Client
The client is one of the world’s leading
SCUBA gear brands headquartered in New
York USA, publicly listed & also the first &
most successful online store for SCUBA gear

3. The Challenge
Their website and online store had over
50,000 unique visitors a month. The
challenge was to use social media to reach
out to a wider global base of SCUBA diving
enthusiasts, increase visibility for their brand
& connect with the global SCUBA community
& ultimately increase sales.

4. The Proposal
In 2009 BuzzFactory proposed developing an Online
Scuba Diving Magazine / Blog which would be entirely
set up, planned & managed by BuzzFactory on behalf
of the client.
The Aquaviews.net online SCUBA magazine was
launched.

5. The Activity
A content strategy, magazine layout & plan was created
where the BuzzFactory team would write & publish 30
high quality blog articles under categories such as
Scuba News, Dive Destinations, Gear Reviews, Marine
Guides, Humor & more. The articles fueled the
Facebook page, Twitter engagement & were distributed
through social networks & bookmarking sites daily. The
Client’s branding & product links were worked into the
posts & online magazine.

6. The Results
Less than a year later, the online magazine developed
into a leading blog / online resource for the global
SCUBA diving community. The blog drove in an average
of 100,000 unique visitors a month spiking to 200,000
visitors in some months.

7. …
The visitors consisted of dive masters, instructors, dive
shop owners, certified SCUBA divers and enthusiasts.
The kind of people that love to dive & the kind of people
who would purchase SCUBA gear online. 1000’s of
them subscribe to the blog via RSS to get email
updates on content published. Visits to the online store
via the blog climbed and sales figures went up
dramatically as a result of the increased traffic & visits.

8. Stats 1 Year Later – We’re Not Kidding!

9. …
The efforts resulted in the blog dominating Google
search results for most searches related to SCUBA gear
& topics. The content was repurposed & used in email
newsletters & campaigns. The Facebook page activity &
reach was increased considerably with more fans
discussing the content & participating. The Twitter
updates around the blog have resulted in the Twitter
handle @aquaviews becoming one of the most
influential accounts in the SCUBA community on Twitter
& people love the brand.

10. Facebook Page

11. Twitter

12. Blog Content

13. …
Other sites and communities on the subject now regard
aquaviews.net as a leading publication in the industry.
The reader base continues to grow and as a result
sales continue to climb. Our Client now has an even
bigger presence online & new consumers find them
each day through the articles & social media activity.

14. What We Did
Focused completely on creating the most engaging /
useful / fun content & resource for online SCUBA
enthusiasts
Ripple effect – Traffic, visitors, links, awareness,
conversion, sales, brand relationship, conversations &
wider web presence
Let us do the same for you.

15. Contact Us
1200 Quail Street,
Suite 205, Newport Beach,
CA 92660
Phone: +1 949 760 3888
Fax: +1 949 760 3889
Email: info@zeebric.com