1. How we worked with a
luxury watch company to
create some serious pre-
launch social media buzz

2. The Client
The client ChronoWatchCompany.com is an
upcoming e-commerce luxury watch store
headquartered in Hong Kong & launching
some exclusive watch brands from Europe &
North America globally as fashionable lifestyle
timepieces.

3. The Challenge
ChronoWatchCompany.com is looking to
launch a number of luxury fashion watch
brands in India & globally for the very first
time. The brands although exquisite in
craftsmanship are unknown to the market &
as a new player targeting a completely new
segment of lifestyle watches, a lot is at stake.

4. The Proposal
BuzzFactory proposed a multi-prong 360 degree social
media marketing approach to create some pre-launch
buzz months prior to the expected launch. Leveraging
Facebook, social media
contests, promotions, Facebook ads, Twitter as well as
an exclusive Horology & Watch Lifestyle Online
Magazine to create awareness for the Client, the
individual watch brands being launched and educating
fans on the world of horology, luxury timepieces & the
lifestyles associated with these watches.
.

5. The Activity
A customized Facebook page was created. A content
strategy & plan for Facebook was created, approved &
set into motion. A paid Facebook ads campaign was
designed, launched & managed to drive initial fans
targeting specific demographics, shopping interests &
geographies. Daily engaging updates were published
driving conversation, interaction & activity on the page.
Creative contests & promotions were designed and
launched within the first 30 days.

6. …
A “Name The Featured Brands” essay format Facebook
contest was developed using ShortStack & launched to drive
brand recall for the brands being features & launched & get
fans to express their sentiments on what they have been
exposed to. A fan of the month program was introduced with
a point based incentive to promote likes, shares and activity
from fans. Gift vouchers regularly given out to active fans. An
ongoing sweepstakes based promotion was launched
continues to receive fan entries & more…

7. The Results
A whopping 60,000 + fans in under 3 months on the
Facebook page instantly putting
ChronoWatchCompany.com as the leading Indian watch
page on Facebook. Tremendous response to the Client,
the brands being introduced to the market as well as the
concept. Brand advocates that love & talk about the
company even before it’s been launched.

8. …
A very large active community of fans that interact
daily, respond to updates & literally anticipate the
launch of the e-commerce store & retail outlets Over
5000 followers on Twitter with some great responses
from luxury & watch publications, local Twitter
influencers as well as followers. A large pre-launch
subscriber list for the blog / online magazine which will
be go live soon. Hundreds of thousands reached &
plenty aspiring to own a timepiece from
ChronoWatchCompany.com

9. …
and all this….BEFORE the actual launch & other social
media & outreach initiatives are kick started to build a
long term brand connect & interactive presence.

10. Facebook Page

11. Active Engagement

12. Promotions

13. Contests

14. Facebook Ads Campaigns

15. Twitter

16. Digital Magazine / Blog

17. Instagram

18. Pinterest

19. What We Did
Focused completely on the content, being
educational, being interactive, understanding what fans
are responding to, communicating the Client’s passion
for fine watches & the lifestyles associated with them.
Ripple effect – Fans, outreach, social brand
ambassadors, valuable
feedback, opinions, conversations, business
enquiries, pre-orders & LOTS of pre launch buzz

20. Buzzfactory Interactive Pvt. Ltd.
Web: http://www.buzzfactory.net
Phone US: +1 949 760 3888
Phone IND: (+91) 9970688749
Twitter: @neil_s
Email: neil@buzzfactory.net