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Redbull Energy Drink
- 1. It Gives You Wiings
- 11. Share of Energy Drink Market Red Bull 42.6 Monster 14.4 Rockstar 11.4 Full Throttle 6.9 Sobe No Fear 5.4 Amp 3.6 Sobe Adrenaline Rush 2.9 Tab Energy 2.3 Monster XXL 0.9 Private Label 0.9 Rip It 0.8 Sobe Lean 0.7 BooKoo 0.5 Sobe Superman 0.4 Von Dutch 0.4
- 16. Target Consumer Demographics Psychographics Usage Behavior Consumption collection Age: 15- 60 Content Image Conscious Influenced Spending Power Youth trends Physically Active Eat Out 25% of Indians
- 27. IMC Budget
- 39. Evaluation & Control Metrics Campaign Element Metrics News Media No. of viewers of the articles Social Media No. of people using the Blogs such as Twitter, Facebook Internet & TV No. of people viewing particularly when the Ad is being aired. Print Advertisement No. Of Subscribers of those magazines, Newspapers Product Placement No. of comments (+ or - ) mentioned on social networking sites.
- 40. Timelines IMC/ Month Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 RedBull on the Web Print Media Blogs Radio & TV Other Misc.
Hinweis der Redaktion
- Denmark and Uruguay – banned RB due to health concerns
- 2.1 Communications Market Analysis 2.1.1 Competitive Analysis 2.1.2 Opportunity Analysis 2.1.3 Target Market Analysis 2.1.4. Customer Analysis 2.2 Market Segmentation Strategy
- 3.1 Corporate Image Strategy 3.2 Brand Development Strategy 3.3 Brand Positioning Strategy 3.4 Distribution Strategy 3.5 Business-to-Business Strategy 3.6 Public Relations Strategy 3.7 Evaluation
- brand proposition should convey a message
- One of the age-old prerequisites for good PR is making sure the media picks up the campaign. Social media giants like Facebook, Digg and Youtube are now being heavily used by PR agencies for their clients. Viral marketing and video campaigns are just two of the ways that businesses are reaching a wider audience.
- 4.1 IMC Objectives 4.2 IMC Budget 4.3 Agency Selection 4.4 Internet Web site
- 5.2.1.1 Advertising Goals and Budget
- 5.2.2.1 Budget Allocation 5.2.2.2 Consumer Promotion Selection