This presentation gives small businesses a basic overview of how they can use social networking sites like Facebook and Twitter to promote themselves. Using examples from Coos County, Oregon, it shows how businesses have been leveraging these tools to involve and reach out to their customers.
This presentation was last given on October 5, 2010, as part of the Foundations of Business Success Skills to Prosper series by Southwestern Oregon Community College's Business Development Center.
1. Social networking
for business success
Presented by:
Matthew “Buzzy” Nielsen
Assistant Director, North Bend Public Library
This presentation is licensed under a Creative Commons 3.0 Attribution
October 5, 2010 United States license. For more information, visit http://www.creativecommons.org.
2. Plan of attack
Part 1:
Who are you?
Part 2:
What is social networking?
Part 3:
Why should you care?
Part 4:
How do businesses use it?
Part 5:
How can you use it?
30. Your customers are there. Are you?
People with profiles on social
networking sites:
Ages 18-29 86%
Ages 30-49 61%
Ages 50-64 47%
Ages 65+ 26%
Data source: Pew Internet & American Life Project's May 2010 tracking survey
31. By using social networking, you can
reach potential customers who
might not otherwise realize
you even exist.
32. Three simple steps
Step 1:
Don’t ignore it.
Step 2:
Don’t be overwhelmed.
Step 3:
Experiment and learn!
40. The most difficult adjustment for an
organization is learning to let go.
You cannot place controls on social media.
It will take off on its own,
whether you want it to or not.
84. Questions?
This presentation is available on slideshare:
http://www.slideshare.net/nbpl/social-networking-for-business-success
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