Explains the marketing research process.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
3. To understand how the steps in the marketing research process are interrelated and that the steps may not proceed in order.
4. To be able to know when market research may be needed and when it may not be needed.
5.
6.
7.
8. Regardless of the monitoring system used a good monitoring system constantly searches for hints that the companies marketing mix may be out of “sync” in the market place.
16. Problem definition involves:Specifying the symptoms Itemising the possible causes of the symptoms Listing the reasonable alternative courses of action that the marketing manager can undertake to solve the problem.
43. Data cleaning – process by which the raw data are checked to verify that the data has been correctly inputted from the data collection form to the computer software program. Use SPSS
44. Coding – is the process of assigning all response categories a numerical value males=1, females=2.
45.
46.
47. Some are limited to review of secondary data; others require complex designs involving large scale collection of primary data.