1. Etsy Greek Street Team

2. EGST at a glance
• 1400 Members and
counting
• 5 Fearless Leaders
• Facebook page with 3000
fans
• Twitter page with 350
followers
• A lively Blog run by
volunteering members

3. Major Team Events/Workshops
• Craft Meetings
• Online shop critiques
• Etsy Mentor Month +End of Mentor Month Meet
up
• Etsy School 2014
• New Years Kick off Meeting
• Teams anniversary 2013 Big Blog Giveaway
• Teams anniversary 2014 Share the love!
• Pop up Markets
• New members workshops

4. Craft Meetings
• Small gatherings at a café or
park
• Great to get to know
members
• Help boost team spirit and
create bonds
• Easy to plan
• Minimum cost
• It just plain fun!!!

5. Online Shop Critiques
• 42 shops participated
• Complete shop review
• Great for members that don’t live in Athens
• Easy to participate
• Open for everyone
• Available for future reading

6. Pop Up Markets
• At least 8 pop up markets over the
years
• 20 or more participants each time
• Very successful
• Great for socializing
• Most of them where combined with
free workshops
• Due to the economic conditions
they are no longer viable options

7. Etsy Mentor Month
• 23 participants
• Inexperienced sellers were
paired up with more experienced
ones
• Both parties were benefited by
the partnerships
• New members managed to
understand the basics
• Old members reviewed their
shops and made changes
• Great end of month Meet Up!

8. Etsy School 2014
• 59 active participants
• Loads of fun!
• Great way to share experiences and
knowledge
• An opportunity for all sellers to fine tune their
shops
• Well planned program even though a bit tight
schedule

9. New Years Kick Off Meeting
• Two separate meetings in
Athens and Thessaloniki
• More than 70 participants
• Great for team spirit and
socializing with the members
• Shared goals and ideas (the
Etsy handbook was pretty
helpful)

10. Teams Anniversary Events
• 2013 Anniversary Big Blog
Giveaway:
–60 members gave items
with a total value of 1200$
–10 winners got a 120$
worth pack of 6 gifts
–Total entries 21.000
–4500 blog views
–293 comments

11. Teams Anniversary Events
• 2014 Anniversary Share the Love-Facebook
photo bombing
55 members shared the love with photos on FB Page

12. Workshops for Newbies
• Once a week meeting at my
house
• Small groups of 3 to 4 people
with similar items
• Small fee that went to the
teams piggy bank 
• Overall shop critique for
each shop
• Focus in photography, SEO
and marketing
• 15 shops participated in total

13. Workshops for Newbies
PROS
• Detailed and personalized
review for each shop
• Easy to understand
• Focused on topics the
participants were
interested in
• Great way to meet new
members
• All participants felt the
workshop had enlightened
them

14. Workshops for Newbies
CONS:
• Not enough room for a big number of
participants
• Only three people were involved in organizing
the workshops and the same ones acted as
instructors

15. Best Practices Checklist for
Running a Newbie Workshop
• Organize it at least a month in
advance
• Find a venue that will hold about 10
people at a time
• There should be at least 6 people
involved (depending on the number
of participants)
– One or two to schedule the event
and inform members
– Four or more experienced members
to act as “instructors”

16. Best Practices Checklist for
Running a Newbie Workshop
• The team is informed via the forum and our
yahoo mailing list (a system to convo all team
members is needed!)
• Word of mouth communication for people
interested in opening their own Etsy shop
• No costs involved as they were held at a
members house.
• This helped raise money for the team that were
used in other events

17. EGST Plans for 2014
• Add some new leaders to
the team and train them!
• Manage our growing
numbers
• Task allocation
• Step back and focus on
our goals and
accomplishments over the
past few years.

18. Ευχαριστώ!