This document discusses pricing strategies for freelance services. It recommends determining your own value and not letting clients dictate prices too low. The author experimented with hourly, flat rate, and value-based pricing, finding value-based pricing most effective. Key lessons are to know your worth, study how others price similarly, and test different approaches to develop the right strategy. Communicating your value clearly to clients is also important. The overall message is that pricing requires understanding your skills and market to set prices appropriately.

1. THE PRICE IS…WRONG
Pricing Strategies and
Understanding Your Value
@nathanalloteynathanallotey.com

2. HI. I’M NATHAN
(freelance web designer)

3. WHO AM I?

4. You are valuable, if you
don’t give yourself a raise
no one else will
@nathanallotey

6. • Sesame seed bun
• Add Lettuce
• Add Big Mac sauce
• With a Bun in between
THIS IS A DOUBLE CHEESEBURGER

8. This is the auction mentality

9. This is what I was
doing with my pricing.
I allowed my clients to determine
what the pricing was.

10. Don’t allow your fears or
anxiety to limit your income.
@nathanallotey

11. HOW MUCH DOES A
WEBSITE COST?

12. Pricing is not a decision,
it’s a strategy.
@nathanallotey

13. Perception
(Position)
Confidence
(Skills)

14. HOW MUCH ARE MY
WEBSITES WORTH?

15. NATHAN $1,000

16. NATHAN
DESIGN STUDIO
$1,000
$5,000

17. NATHAN
@nathanallotey
DESIGN STUDIO
AGENCY
$1,000
$5,000
$10,000

18. I made $1,000
@nathanallotey
I missed out on $9,000

19. When you price too low, you
run the risk of people
not taking you seriously
Lauren Hooker, Elle & Company Design

20. y
x
price
willingness to pay
LUXURY /
PREMIUM
LOOKING
FOR A DEAL
GIVE ME A
HOOKUP
OPPORTUNISTIC

21. People will put you in a box
at the least give them a
box to place you in
@nathanallotey

22. HOURLY
PRICING
FLAT RATE
PRICING
PRICE
ANCHORING
VALUE BASED
PRICING
(rate x time + expenses) (one price for all work)
(focus on client benefits) (pricing options)

23. EXPERIMENT
WITH PRICING
• Hourly Pricing
• Flat Rate Pricing
• Pricing Anchoring

24. $75 / hr
PRICING
$250
FLAT FEE

25. • Hourly pricing should have a minimum.
• Flat rate pricing works if you can
manage your time.
• Price anchoring increase the chances of
winning a project (client’s choice).
EXPERIMENT RESULTS

26. VALUE BASED PRICING
Price based on the value provided
not on the amount of time it takes to
complete the job.

28. “I WILL PAY
YOU $300”
- client

29. If you give people
the opportunity to
pay less, they will
@nathanallotey

30. Value Based Pricing
1lead / day
7leads / week
28leads / month
15%turn into customers
4 customers / month

31. Value Based Pricing
$3,000/ customer
$12,000/ month
$400/ day

32. Knowing your value is one thing
but communicating your
value is another.
@nathanallotey

33. PRICING
IS HARD
IS A PROCESS

34. KEY TAKEAWAYS
• Know your value
• (re)Position yourself in your niche.
• Reach out to others to study their pricing.
• Experiment with pricing options.
• Use options in proposals involving price.

35. GO DEEPER
bit.ly/PriceRightNOLA
@nathanalloteynathanallotey.com