2. MEANING OF SOCIAL MEDIA
Social media is an instruments of
communication. A way to interact and engage,
two way communication.
Successful social media marketing allows user to
engage in social interaction for the co-relation of
value.
Social media isn't about you is about THEM.
5. TOP TEAR PLATFORMS
Facebook
Linkedin
Twitter
Youtube
80-90% of the time is spent in those platforms.
6. SOCIAL MEDIA PLATFORM TARGETS
B2C- Facebook
B2B- Linkedin
Twitter is for both... Accelerator.
7. SOCIAL MEDIA HELPS US
ACCOMPLISH:
Larger client customer student patient base
Brand awareness
Depend current relationships
Position yourself as the expert-strategy
Educate the market
Mastermind group
Create movement
8. PINTEREST VS. FACEBOOK
Pinterest: interest wrap (letting you know what
they like)
Facebook- social wrap/ share things
9. PINTEREST
1.Pinterest is retaining and engaging users as much as two to three times as efficiently as Twitter was at a similar time in history. (via
RJMetrics)
2. Etsy is the top site in terms of “source domains.” (Source domains are the sites that content on Pinterest links to externally.) Google is
second, followed by Flickr, Tumblr, and WeHeartit.com (via RJMetrics)
3. Pinterest accounts for 3.6 percent of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61
percent of referral traffic. In July 2011, Pinterest accounted for just 0.17 percent of referral traffic, proving the site’s blockbuster
growth. (via PR Daily)
4. Pinterest has 10.4 million registered users (and growing). (via AppData)
5. According to AppData and Facebook, 97 percent of Pinterest users are women.
6. American users of the social network spend an average of one hour and 17 minutes on the site, well ahead of Twitter (36 minutes),
LinkedIn (17 minutes), and Google+ (six minutes). (via AllTwitter)
7. Top corporate Pinterest boards: Real Simple (34,517 followers), HGTV (17,824 followers), Nordstrom (9,886 followers), West Elm
(11,547 followers), ModCloth (11,813 followers), Whole Foods (14,217 followers), Better Homes and Gardens (15,127 followers), Kate
Spade (16,371 followers), Etsy (53,784 followers).
8. Estimated unique visitors to Pinterest.com increased by 429 percent from September to December 2011. (via Monetate)
9. According to comScore (via TechCrunch), the average Pinterest user spends 98 minutes per month on the site, compared to 2.5 hours
on Tumblr, and seven hours on Facebook.
10. Daily Pinterest users have increased by more than 145 percent since the beginning of 2012. (via Mashable)
11. More than one-fifth of Facebook-connected users are on Pinterest daily (which represents more than 2,000,000 members). (via
Mashable)
12. Top areas of the country for Pinterest users: East South Central (Mississippi, Alabama, Kentucky, Tennessee) and West North
Central (Minnesota, Iowa, Missouri, Nebraska, South Dakota and North Dakota).
13. The biggest demographic for Pinterest: Women ages 25 to 34. (via Ignite)
14. Only 25 percent of Pinterest users have earned a bachelors or higher degree and the majority live off a household income of $25,000
to $75,000. (via Ignite)
15. In the U.K., the majority of Pinterest users are male (56 percent male vs. 44 percent female). (via Ragan.com)
16. Top interests on Pinterest in the U.S.: crafts, gifts, hobbies/leisure, interior design, fashion designers/collections. (via Ragan.com)
17. Top interests on Pinterest in the U.K.: venture capital, blogging resources, crafts, Web stats/analytics, SEO/marketing. (via
Ragan.com)
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10. FACEBOOK
849 million unique visitors in US and is expected
to reach 1 billion by August.
The older generation is growing in this platform
Apps- is the biggest engagement you can create
on your page.
Short Stack
11. FACEBOOK
Third party app for contests= Wildfire
Landing page
Trivia
Facebook offers
Videos
Activities pictures
Video+ picture contests
testimonials
12. FACEBOOK
Ask questions
Publish posts
Re-post fan comments
Comment when someone mentions your brand
(google alerts)
Contests:
Cannot be posted as wall post
Promotion, sweepstakes, contests, solicit content;
let users vote for their favorite
13. FACEBOOK
Let users guide content
Use fans submitted photos and media
Poll visitors
Get Users to Help You Meet Engagement Goals
Announce your goal and timeframe to fans offer
rewards when life goal is met
Offer “fans only” content or discounts
Events
Invite users to brick and mortar events parties to
contests etc.
Invite users to online events
14.
15. MEETUP
Social media platform that niche people by
interests.
Design to create business groups
23. STATISTICS:
96% of the people click ‘like’ and don’t come back
24. CUSTOMER INTERACTION
What a facebook fan page does that a website
don’t
Polls/contests= create engagement
Have twitter and website app on FB
Have a good About sentence
Trivia- third party application
25. B2B MARKETING
Give your business a more professional, outward
face
Connect with your potential customers
Your buyers want to buy from a trusted friend,
not a facebook logo
Content is (still) KING!
Use the same tool as B2C to decide which
platforms are for you and how to use them
26. GOOGLE ALERTS
Monitor Content of:
Top customers
Accounts
Vendors
Competitors
Jobs
Leads
Reputation
Customer Service
28. TRANSMEDIA STORYTELLING
Technique of telling stories across multiple
platforms
Each platform contributes a piece of the story
The user/ customer puts pictures together
29. FREQUENCY TO POST
Linkedin- 1 or 2 post a week
Facebook- 2 to 3 times a week
Twitter- you can repeat your info. Best times to
tweet 5pm-6pm
Blogging- Once a week or Once every 2 weeks
Youtube- no specifications
30. SOCIAL MEDIA STATISTICS
66% of online adults are connected to one or more social
media platforms
50% of social media users say they check in to their
favorite networks first thing in the morning
More than twice as many digital news consumers follow
news recommendations from Facebook than from
Twitter (consistent across computers, smartphones, or
tablets)
Overall, 13% of digital news consumers follow news
recommendations on both Facebook and Twitter
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31. ONE DAY IN THE INTERNET
(DIGITAL SPECTRUM)
Enough information is consumed to fill 168 million DVDs
294 billion emails are sent
2 million blog posts are written (enough posts to fill TIME
magazine for 770 million years)
172 million people visit Facebook
40 million visit Twitter
22 million visit LinkedIn
20 million visit Google+
17 million visit Pinterest
4.7 billion minutes are spent on Facebook532 million statuses
are updated
250 million photos are uploaded
22 million hours of tv and movies are watched on Netflix
864,000 hours of video are uploaded to YouTube
More than 35 million apps are downloaded
More iPhones are sold than people are born
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