The New Rules of Marketing and PR for High Tech based on David Meerman Scott\'s Book: The New Rules of Marketing and PR with additional sections on Analyst Relations
36. How an Analyst Sees Your World Barriers to Entry Bargaining Power of Suppliers Bargaining Power of Customers Competitors/ Main players Substitutes Based on Five Forces model Porter, Michael Competitive Strategy , HBS 1980 (you are here)
37. What does the Analyst WANT to know? Support, R&D plans Your customers Your strategic intent Case studies Your company’s regional presence Your company’s perception of the industry New alliances Major changes in your company’s structure Your view on the market Products in development Sales figures, shipments, changes
38. What does the Analyst know? Who’s buying, where, and why Advice on possible partners/alliances Possible new competitors Your customer – often better than you Competitor’s weak points Numbers, people, names, connections Your company’s perception in the industry Competitors’ sales, plans And more likely than not - more than you think. Requests Possibly – lots about their last assigned field, new to your industry.