This is a presentation I originally gave at Daum Foundation's ChangeON conference (2009-11-20). I gave this presentation again at UXCampSeoul (2010-2-27). The presentation highlights why current developments in Web2.0 technologies and social media benefit non-profits and showcases 4 examples of how technology empower the users for social causes.

1. User Experience for Good
2009.11.20 _np

2. Changing world
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3. Web as a platform
I'm talking about the emergence of
what I've started to call Web 2.0, the
internet as platform... it's about the
way that web sites like eBay, Amazon,
and Google are becoming platforms
with rich add-on developer
communities.
Tim O'Reilly Sep. 21, 2004
http://www.oreillynet.com/pub/wlg/5630
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4. Web as a platform
제가 말씀드리고 싶은 것은 Web 2.0이라
I'm talking about the emergence of
고 불리는 것의 발생이지요. 이것을 인테
what I've started to call Web 2.0, the
internet as platform...것 입니다. eBay나
넷을 플랫폼으로 보는 it's about the
Amazon이나 Google같은 사이트들이 이
way that web sites like eBay, Amazon,
들 위에 기반을 두는 활발하게 서비스를
and Google are becoming platforms
기획하는 개발자 공동체에게 플랫폼이 되
with rich add-on developer
는 것을 의미합니다.
communities.
Tim O'Reilly Sep. 21, 2004
Tim O'Reilly Sep. 21, 2004
http://www.oreillynet.com/pub/wlg/5630
http://www.oreillynet.com/pub/wlg/5630
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5. Web 2.0 Keywords
Cyworld Social tagging
Blogs Social networking
YouTube Crowd-sourcing
Flickr User-Created
Twitter Content
Facebook Free storage
Wikipedia Sharing
... ...
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6. User organization of knowledge
“We are building an ever-growing pile
of smart leaves that we can organize
as we need to at any one moment.
Some ways of organizing it - of finding
meaning in it - will be grassroots;
some will be official. Some will apply to
small groups; some will engender
large groups; some will subvert
established groups. Some will be
funny; some will be tragic. But it will be
the users who decide what the leaves
mean.” 혁명적으로지식을체계화하라
- David Weinberger
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7. User organization of knowledge
“We are 테넷을통하여지식의잎사귀들을지속
“우리는인 building an ever-growing pile
of smart leaves적되고we can organize우
적으로증가하고축 that 있고이를아무때나
as we need to at any one moment.
리가원하는체계대로정리할수있는능력을만들
Some ways of 식에정리체계와의of finding
어냈습니다.이지 organizing it - 미를부여하
meaning in it 다양해질 grassroots;
는방법도더욱더- will be것입니다.때로는대중
some will be official. Some will apply to
이주도하기도,때로는정부주도하에이루어질것
small 작은집단이정리하는 engender
입니다.groups; some will경우,거대집단이
large 경우도있 some will subvert
정리할groups;을것입니다.종종이는기존질서
established groups. Some will be
를위헙하기도할것입니다.웃기게정리,슬프게
funny; some will be tragic. But it will be
정리될수도있습니다.하지만부인할수없는것은
이제는사용자들이decide잎사귀에게의미를부
the users who 각지식 what the leaves
mean.”
여할수있는주도권을쥐고있다는사실입니다.” 혁명적으로지식을체계화하라
DavidWeinberger
--David Weinberger
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8. Web2.0 as transformation
Source of
Authority
Governments
Institutions Individuals
Organizations
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9. Social media according to
Kevin Kelly / Clay Shirky
Collectivism
사회공익적집합체
Social
value Collaboration 공동작업
Cooperation 협력
Sharing 공유
끌리고쏠리고들끓다
Level of complexity / organization
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10. Social media according to
Kevin Kelly / Clay Shirky
Sharing Cooperation Collaboration Collectivism
Willingness to share Individuals working Community for free high Empowering passionate
together quality products few for benefits of many
• Delicious • Flickr sets • Sourceforge • Wikipedia
• Flickr • Creative commons • Open source • Linux
• Youtube • Tagging • GNU
• Facebook • Crowdsourcing
• Blogs • Collective
intelligence
공유 협력 공동작업 사회공익적집단체
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11. Communication Strategy
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12. Communication Strategy
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13. Communication Strategy
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14. Communication Strategy
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15. Communication Strategy
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16. Communication Strategy
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17. Communication Strategy
Face to Face
Direct Indirect
Books
Internet
Newspaper, magazines
Radio, TV
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18. Uncertain future
For profit Not for profit
•이윤창출목적 •영향력확장/사회공익성창출
•사용자는Customer 목적
•브랜드신뢰하는집단형성 •사용자는Partner
•일대일커뮤니캐이션선호 •공익적공동목적을갖는집단
•Web2.0/SocialMedia의 형성
가치불분명 •다방향사회적커뮤니캐이션
선호
•Web2.0/SocialMedia의가치
확실
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19. 어느때보다지금이사회공익을위해
봉사하고있는조직들이사용할수있는
툴들이많이제공되고있다.
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20. 4 Stories of empowerment
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21. CARMA.org
CARMA는세계각국에위치
하는50,000개의발전소와
4,000의전력공급업체의탄
소배출량을기록합니다.
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22. Information as empowerment
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23. User participation
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24. User participation
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25. DonorsChoose.org
공립학교학급에필요한물품과
활동비용에관해서알리고아무나
쉽게지원금을기증할수있다면?
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26. Simple powerful idea
DonorsChoose
사용자에게
피드백제공
DonorsChoose
학급의지원요청
확인및인증
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27. Impact
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28. AskYourLawmaker.org
CNC의기자들은유저의질의에
대한답변을얻어내기위해국회
와선거유세현장에서위원들을
직접인터뷰를하고사이트에서
공유합니다.
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29. Crowd-sourced participation
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30. Trends dissemination
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31. Changemakers.com
Changemakers는사회의이슈의고민
을위한오픈소스온라인커뮤니티를
세계최초로형성하고이를통해시급
한이슈를도출,아이디어경쟁으로최
선의해결책을모색,커뮤너티의노력
을통한개선,실행단계로옮기는것을
미션으로삼고있다.
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32. Open-sourced competitions
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33. Open-sourced competitions
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34. Mosaic of solutions
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35. Leverage social media
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36. Personal favorites
Change.org Worldchanging.org Springwise / Social causes
http://www.change.org/ http://www.worldchanging.com/ http://springwise.com/non-profit_social_cause/
All for good Ashoka Tech Kiva.org
http://www.allforgood.org http://tech.ashoka.org http://www.kiva.org 29

37. 1. Users are your partners
2. Know you audience
3. Go where they hang out
4. Build community
5. Empower them with tools
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38. 1. 사용자는동역자이다.
1. Users are your partners
2. 사용자를이해한다.
2. Know you audience
3. 사용자들이모이는곳에간다.
3. Go where they hang out
4. 온라인공동체를양육한다.
4. Build community
5. 사용자들에게유용한온라인툴을제
5. Empower them with tools
공한다.
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39. In the past we did little things for
love and big things required
money. Now we can do big things
for love.
- Clay Shirky
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40. 과거에는우리는작은일들을사랑으로
In the past we did little things for
실천하고큰일을할려면돈이많이들었
love and big things required
습니다.이젠사we can큰일도할수있
money. Now 랑으로 do big things
는시love. 왔습니다.
for 대가
- Clay Shirky
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41. 감사합니다.
박남호 | @namho | namho.park@gmail.com
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