Most banks don't understand how and why startups are different from traditional commercial businesses. This was a 50-minute presentation to a $1.8B asset bank that wants to better understand and get involved in the emerging startup scene within their communities.

1. The Story Behind Startups
…or how an English major started a software
company & how that can inspire you to be a better
banker & person, impact your community in an
amazing way, and possibly make you better looking!

2. Let’s Have Some Fun!

3. Who am I & Why am I Here?
Mark Zmarzly
www.hippocket.net
@BankMarketing www.linkedin.com
/in/markzmarzly

4. Is it Necessary for Us?

5. Sugar Cereal is Good for You!

6. Don’t Let People Stop You!
Doesn’t
want her
bro to
have TV!

7. Wait, You Said What???

8. Finding Perspective
Ideas vs.
Insights

9. Who’s Coming With Me?

11. Hi, I’m Mark & I’ll Be Your Waiter

12. What Do Startups Think of Banks?

13. Perspective & Product Graph

14. Just Kidding! Perspective & Product

15. Perception: Startups vs. Banks
Credit: Enso Photography

16. Perception: Startups vs. Banks
Credit: Enso Photography

17. Some Perspectives:
• “By definition startups are
unbankable.” – Eric Engelmann
• “Only morons start a business on
a loan.” – Mark Cuban
• “Many treat vendors like crap until
we think they have something to
offer.” – Ben Pankonin

18. Will We Meet in the Middle?

34. What Will the Next 9 Years Bring?

35. Product, Perspective, Passion

36. In Your Startup
Communities:
• Show Up
• Ask Questions
• Serve, Don’t Sell

37. At the Bank Level:
• Startup Mindset
• New Product Design
– What’s the insight?
– Is the problem real?
– Validate
– MVP
• Disrupt Yourself

38. At the Individual Level:
• Owners Mentality
• Shift Your Perspective
– Get out of the building
– Look for problems
– Look for insights
• Propose Pilots

39. Who Will Answer the Call?
…I Have Prizes

40. Let’s Connect
Mark Zmarzly
mark@hippocket.net
402.802.1005
@BankMarketing https://www.linke
din.com/in/markz
marzly