Build your personal brand to accelerate your growth and value within your organization and industry. By learning how to build and leverage your network of people and information, you will begin to see how daily action steps can set you apart and make you an invaluable linchpin to those around you. In short, learn how to kick ass and take names…in a good way!

1. Personal Branding
for the Young
Entrepreneur or
Professional

2. Personal Branding
for the Young
Entrepreneur or
Professional
…or, how to become the
world’s leading expert on
protecting urban
infrastructures from
terrorist attacks…in only
three weeks!
- by Mark Zmarzly

3. Lord Help Us All!

4. “The basic issue in marketing is
creating a category (i.e. a given
type of product or service) you
can be first in. It's the law of
leadership. It's better to be first
than it is to be better.”
-- Al Ries & Jack Trout
What Does this Prove?

5. Me looking 60 Minutes into the Future &
Seeing that You Really Enjoyed Yourself.

6. Our Goal Today:

7. © Hip Pocket 2014
Current & future
Launching first client – ubt.com.
Mortgage, Auto, and Retirement
comparisons are available now.
Launching next group of clients
immediately.
Facebook application planned
for fall of 2014.
Second generation in late 2014.
A Word from My Lawyer
I didn’t originally set out to brand
myself as a bank consultant.
A lot of what I learned has come
from books, others, & test and
learn…but it has worked for me.
Don’t sue me! Seriously. Please.

8. 1. What is Personal Branding?
2. Why is it Necessary?
3. My Story
4. Key Areas of Branding
5. Q&A
Today’s Road Map

9. What is Personal Branding?

10. Personal Branding? Say What??

11. “It’s the process by which you
differentiate yourself from others.”
“Involves bringing your unique
value proposition to life online and
in person.”
-- Dan Schawbel in 2009 - Me 2.0.
What is Personal Branding?

12. “It’s kicking ass and
taking names…in a
good way!”
-- Me, right now, from up here in
the front of the room.
What is Personal Branding?

13. What is the goal?
To be recognized as an expert in your field,
establish credibility, advance your career,
and build self confidence.
For others to be drawn in by you so they
will want to invest in you: job, opportunity,
capital, attention, or time.
My take: Essentially, to become super cool.

14. © Hip Pocket 2014
Why is it necessary?
Career paths aren’t linear
anymore.
You need to create more
ownership over your success and
image >>>> your employer isn’t
responsible.
Your brand stays with you!
If you wait to be chosen, you will
likely be waiting a long, long time.

15. English Major Turned Entrepreneur
BA & MA in Creative Writing
“Proofer” (WTF?)>Copywriter>Creative
Manger>AE>Sales/Speaker>Entrepreneur
CEO/Founder of
• 39% of good branding is showing up!
• Another 40% is saying “yes”
• The last 41% is working your ass off!
• Only 2% is being good a math

16. Contribute: don’t wait…you have to do something.
Intelligent Insight: know yourself, know your industry,
look for an area you can own!
Marketing: Letting others know about the items
above!
Achieve Liftoff (Tipping Point) – from push to pull.
Give Back to Others: listen, look for, and create ways
to assist others. Give, Give, Give!
My 5 Key Areas of Personal Branding

17. “Almost every case of
serendipity and
opportunity involves
someone doing
something!”
-- Reid Hoffman, LinkedIn Founder
Step 1: Contribute

18. “If branding is how you
differentiate, then you
need to do something at
work to start the ball
rolling. How’s that
sandwich?”
-- Me, again. Still up here in the front
of the room…sandwichless & hungry.
Step 1: Contribute

19. Make Music & Sequins Will Come

20. Can you go broad? Maybe.
Can you go deep? Definitely!
• Look at the intersection of 2 areas.
• Look for emerging trends.
• Be a student of your industry!
• Once you find an insight, own it!
Step 2: Find an Intelligent Insight!

21. Go Deep, Not Broad

22. Intersection of Two Areas

23. Look for Emerging Trends

24. Mind Map:
• Your industry.
• Your position.
• Your passions.
• Emerging trends?
• Read, read, read.
Step 2: Take Home Exercise

25. Step 2: Take Home Exercise
Me in 2009:
• Bank Marketing
• Creative Manager
• New Ideas/Creativity
• Social Media
• Twitter was new within
my industry:
• @Bank Marketing
• www.ihelpbanks.com
• I need to do this again!

26. Current & future
Launching first client – ubt.com.
Mortgage, Auto, and Retirement
comparisons are available now.
Launching next group of clients
immediately.
Facebook application planned
for fall of 2014.
Second generation in late 2014.
Step 3: Authentic Marketing
There is only one you!

27. Build an online presence now:
• Vanity URL (or about.me) – YES!
• LinkedIn Profile – HELL YES!
• Robust LinkedIn Profile – 3x YES!
• Blog – Can you write well? If yes,
then yes. If no, then no.
• Twitter, Instagram, etc – it depends.
• Your online presence lives 24/7!
Step 3: Authentic Marketing

28. There are still 4 Ps:
• Product: You. Need a bit of swagger.
• Place: it’s not where you work, but
where you meet and engage people.
Online & in person.
• Price: your total net value to others.
• Net Value: your position + positioning +
connections + skills + ability to help.
• Promotion: getting noticed.
Step 3: Authentic Marketing

29. Step 3: Authentic Marketing You
© Sebastien Millon

30. At some point, you become the
expert. This is branding nirvana!
• The point when you go from mainly
push marketing to pull marketing.
• Perception becomes reality.
• Most people won’t go this far. If you
do, congratulations to you…you
astronaut, you!
Step 4: Achieve Liftoff

31. …after liftoff:
• People will begin to seek you
(good and bad).
• At this point you are in the
role of expert so inquires are
for advice or paid
opportunities.
• That’s passive so look for
ways to be active!
Step 5: Give, Give, & Give More

32. This isn’t about a Job, it’s about Creating
Opportunities for You & Your Network!

33. Mark Zmarzly
mark@hippocket.net
402.802.1005
@BankMarketing ​https://www.linkedin.co
m/in/markzmarzly
Q&A Time & Let’s Connect