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INSANELY GREAT!
make your next pitch or presentation
30 MILLIONpresentations per day
How most 

of them 

make us feel:
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
let’s strive for
INSANELY GREAT! (instead of “rather shitty”)
How to Create an INSANELY GREAT Presentation or Pitch
“BEING ABLE TO SPEAK IN PUBLIC
IS ONE OF FIVE KEY BUSINESS SKILLS
THAT CAN MAKE OR BREAK
YOUR COMPANY OR YOUR CAREER.
- FORBES -
“PRESENTATION LITERACY
ISN'T AN OPTIONAL 

EXTRA FOR THE FEW.
IT'S A CORE SKILL
FOR THE 21st CENTURY.
- CHRIS ANDERSON, HEAD CURATOR OF TED TALKS -
“a person can have
the greatest idea in the world,
completely different & novel,
but if that person can’t
convince other people,
it doesn’t matter.
- GREGORY BERNS -
INSANELY GREAT!
make your next pitch 

or presentation
Here’s how to
Have ONE 

CORE MESSAGE.
step 1 :
Have ONE 

CORE MESSAGE.
step 1 :
- And please don’t make
me guess what it is! -
This portable music
player weighs a mere
6.5 ounces, is about the
size of a sardine can,
and boasts voluminous
capacity, long battery
life, and lightning-fast
transfer speeds.
 
for example :
This portable music
player weighs a mere
6.5 ounces, is about the
size of a sardine can,
and boasts voluminous
capacity, long battery
life, and lightning-fast
transfer speeds.
 
for example :
Huh?!?
This portable music
player weighs a mere
6.5 ounces, is about the
size of a sardine can,
and boasts voluminous
capacity, long battery
life, and lightning-fast
transfer speeds.
 
1000 songs 

in your pocket.
- vs -
1000
songs 

in your
pocket.
boom!
care about 

your audience.
pro tip:
What do you
want your
audience to
FEEL?
+
What do you
want your
audience to
FEEL?
What do you
want your
audience to
think?
+
What do you
want your
audience to
FEEL?
What do you
want your
audience to
think?
+
What do you
want your
audience to
do?
start with a

5-slide pitch
pro tip:
& build from there.


SITUATION
THE 5-SLIDE PITCH
1


SITUATION


PROBLEM
1 2
THE 5-SLIDE PITCH


SITUATION


PROBLEM OPPORTUNITY
1 2 3
THE 5-SLIDE PITCH


SITUATION


PROBLEM OPPORTUNITY


SOLUTION
1 2 3 4
THE 5-SLIDE PITCH


SITUATION


PROBLEM OPPORTUNITY


SOLUTION


CALL 2 ACTION
1 2 3 4 5
THE 5-SLIDE PITCH
pro tip:
paper
before
PowerPoint.
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
- STEVE BOOTH-BUTTERFIELD, THE COMPLETE IDIOT’S GUIDE TO PERSUASION -
BIT.LY/APCYES
Speaking of persuasion…



Have you signed up for my 

free video crash course 

(on Mastering the Art of 

Persuasive Communication) yet?
keep it
simple.
step 2 :
- LEONARDO DA VINCI -
“simplicity
is the ultimate
sophistication.
working memory
can only hold
3 to 4 chunks
of new information
at one time.
pro tip:
Obey
1:7:140
the
rule.
1:7:140idea
per
slide
1
1:7:1407words
per
slide
no more than
1:7:140140characters 

or less
Practice
kanso.
(aka = the omission or exclusion of the non-essential)
pro tip:
for example…
a typical data slide
step 1: remove distracting gridlines.
step 2: eliminate unnecessary labels.
step 3: remove the logo!
step 4: lighten up the lines.
step 5: make the core point crystal clear!
VOILA!
see the difference?
before after
S T A R T
STRONG!
step 3 :
How to Create an INSANELY GREAT Presentation or Pitch
you’ve got
< 8 seconds
to engage
your audience.
Which means…
don’t waste it
on the a.s.s.
!!!!!!!!!!!!!!!!!!!!!
=A.S.S.
Agenda
Start
Slide
=A.S.S.
Tell them what
you’re going to tell them.
Tell them.
Then tell them 

what you just told them.
=A.S.S. No bueno!
JUST
say
no!!!
Instead of starting with the A.S.S.,
pro tip:
start with a story.
LOVE
humans
stories.
How to Create an INSANELY GREAT Presentation or Pitch
stories.
even before
we had language
we had
Stories have heros…
heroes.
stories have
villains.
stories have
remember.
stories help us
@mzkagan
this is not a story.
A story is 

the only way 

to activate the brain 

so that listeners 

turn the story 

into their own idea 

& experience.
- URI HASSON, PRINCETON UNIVERSITY -
“
visuals
> w o r d s
step 4 :
60,000
the human brain
processes visual input
f a s t e r .
A set of points in a
plane equidistant
from a given point.
for example :
A set of points in a
plane equidistant
from a given point.
- vs -
- vs -
CIRCLE
which did you “GET” first?
want another example?
of course you do, you devil!
- vs -
- vs -
words > visuals
- vs -
visuals > words
How to Create an INSANELY GREAT Presentation or Pitch
boom!
How to Create an INSANELY GREAT Presentation or Pitch
make ‘em step 5 :
feel!
most people believe
they make decisions
via logic & reason.
ready for the truth?
- FAST COMPANY, JULY 2015 -
nobody
if logic alone
were enough,
would smoke.
- MAYA ANGELOU -
emotions trigger
an influx of dopamine.


“REMEMBER THIS!”


dopamine is like a huge neon sign that says
Set the mood
pro tip:
—visually.
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
Use evocative words.
pro tip:
sad
TIRED
large
for example…
sad
TIRED
large
morose
exhausted
colossal
- or -
?
practice.
step 6 :
“Take advantage of every opportunity
to practice your communication skills
so that when important occasions arise,
you will have the gift, the style, 

the sharpness, the clarity, 

& the emotions 

to affect other people.
- JIM ROHN -
So that’s it!
You are now armed with
the very formula I use to create
most effective,
most popular
presentations ever!
some of the
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
How to Create an INSANELY GREAT Presentation or Pitch
Now it’s
YOUR 

TURN!
BIT.LY/APCYES
A lot of people are waiting 

for Martin Luther King 

or Mahatma Gandhi 

to come back 

—but they are gone.
“
- MARIAN WRIGHT EDELMAN -
We are it. 

It is up to us.
It is up to you.
BIT.LY/APCYES
get your hot little hands 

on my free video crash-course!
Now go

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