2. “Freedom is what we’re all
looking for, and value is the
way to achieve it.”
2
3. “Value is created when a person
makes something useful and
shares it with the world.”
3
4. Outline
1.Why should you
care about
entrepreneurship?
2.Everyone can be
an entrepreneur
3.Why startups fail
4.Finding a great
business idea
5.Designing the
first version of the
business model
6.Mitigating the
risks
7.Little bets and
the different types
of experiments
8.Interviewing is
not an option
9.Low and high
fidelity prototyping
10.Where is the
money?
11.Entrepreneurial
selling
12. Next Steps
4
5. To Do
(Individual)
• Go to http://bit.ly/entrepreneurshipscan and
answer all questions. Create a PDF with the
results of the e-Scan Survey;
• Do the Why Businesses Fail research and create
a PDF with what you consider, based on the
research, to be the Top 10 Reasons for Failure;
• Upload both documents to Moodle before 23:59
of September 24th;
• Read everything that is in bold on the Readings
slide;
• Prepare to answer a 5 to 10 questions quiz, in the
beginning of the next class, about the required
readings and videos.
5
9. Previous Session Readings
• How to Create a Million-Dollar Business This
Weekend, by Tim Ferriss
• For the next session you should also study the
“The 10 Myths of Entrepreneurship” and “Chris
Guillebeau with 4 Minute Masters“ videos,
available on the course website.
11
10. Quiz
• Go to Session 3 on Moodle;
• Click on Quiz nº2 when the teacher tells you;
• You have 5 minutes to answer the 10 multiple
choice questions;
• Please take in consideration that the correct
answer to some questions requires that you
select more than one choice;
• You will get 10 points if you answer all questions
correctly.
12
13. Entrepreneurship Myths
1. Entrepreneurs are
special
2. You need clear goals
3. Ideas happen in the
shower
4. It requires a lot of
money
5. Someone can steal
my idea
6. It’s about who gets
what
7. We need a Business
Plan
8. We need to be lucky
9. Entrepreneurs are
born
10.Entrepreneurs are
prophets
15
14. But this is NOT a myth…
16
48%
Survival rate of new businesses after two years according to INE
31. What prevents people from being an
entrepreneur?
Go to www.menti.com
and use the code
562485
34
32. What prevents people from being an
entrepreneur?
• Write a short text
describing one reason
that prevents people
from being an
entrepreneur and then
press the “Submit”
button;
• Enter as many reasons
as you can remember,
by repeating the action
above.
• Code 562485
35
38. People
• Who are your customers?
• Are they companies or final consumers?
• Who are they? What are their roles?
• How did they get where they are?
• How is their typical day? Where do they spend
their time?
42
39. Problem
• What are the 3 main problems they face?
• Is it frustrating, expensive or time consuming?
• What would they change now?
• How are they currently solving their problem?
43
40. Solution
• What is your solution to the problem?
• What value do you offer your client?
• What are the key value attributes of your offer?
44
42. Business Idea Canvas
Instructions
• Choose a customer segment (B2C or B2B);
• Think about a few problems or needs that
people in this customer segment have (and are
not yet completely satisfied);
• Write down what you consider to be the biggest
of these problems;
• Describe an innovative solution for the biggest
problem.
46
48. Variety
• No teams with all members of the same gender,
same nationality and same school;
• Best if team members have diferent
personalities.
52
49. Team Form
Name of the Team Member Personality Gender Nationality School
1
2
3
4
53
*To be assigned by the professor
Team Nº ____*
50. To Do
(Individual)
• Do the “Different Methods to Find Ideas”
research and create a PDF with what you
consider, based on the research, to be the
Top 5 Ways to Find Business Ideas;
• Upload this document to Moodle before
23:59 of September 23rd;
• Read everything that is in bold on the
Readings slide;
• Prepare to answer a 5 to 10 questions quiz,
in the beginning of the next class, about the
required readings and videos.
54
51. About Your Research
You will get more points:
• If you send a list of methods for finding ideas
that includes the research source for each
reason;
• If the results of your research include more than
two research sources;
• If your document is easy to read, without typos
and complete.
55
52. To Do
(Team)
• Create the team and fill the Team Form;
• Upload the Team Form with information
about your team to Moodle before 23:59
of September 23rd;
56
53. Required Readings
• Idea Generation, Founder Centric
• How to Come Up With a Business Idea in 4 Steps
• 8 Ways to Come Up With a Business Idea
57
54. Optional Readings
• Seven lessons I learned from the failure of my
first startup, Dinnr
• Lessons Learned from Bill Gross' 35 IPOs/Exits
and 40 Failures
• Adventure.com: what we got right & why
we failed
• The Top 20 Reasons Why Startups Fail”, CB
Insights
58