The document discusses design thinking and starting a social business. It defines a social business as a non-profit company where all profits go back into the business and employees only receive modest salaries. The presenter then explains the five elements of design thinking: empathize, define, ideate, prototype, and test. For each element, it provides a brief definition and description based on the IDEO design thinking model. The presentation aims to help people understand how to use design thinking to create a sustainable social venture.

1. Design Thinking
& Starting a Social Business
Mydhili Bayyapunedi
@myd

2. Agenda
• Defining your venture (Social
Vs. Profit)
• What is a Social Business?
• Design Thinking Elements
• Workshop!
• Wrap-up
Mydhili Bayyapunedi
@myd | @Young_Current

3. Define Your Venture
Mydhili Bayyapunedi
@myd | @Young_Current

4. Social Business
Social Business:
• Created and designed to address a social problem
• A non-loss, non-dividend company
• Self-sustainable
• All profits go back in to the business and the
founders & employees only get a modest salary.
Mydhili Bayyapunedi
@myd | @Young_Current

5. Design Thinking
Source: IDEO
Mydhili Bayyapunedi
@myd | @Young_Current

6. WHAT is the empathize mode
Empathy is the foundation of a human-centered design process. To empathize, we:
- Observe. View users and their behavior in the context of their lives.
Source: IDEO
- Engage. Interact with and interview users through both scheduled and short ‘intercept’
encounters.
- Immerse. Experience what your user experiences.
Mydhili Bayyapunedi
@myd | @Young_Current

7. WHAT is the define mode
Two goals of the define mode are
- To develop a deep understanding of your users and the design space
- Based on that understanding coming up with an actionable problem statement
Source: IDEO
Mydhili Bayyapunedi
@myd | @Young_Current

8. WHAT is the ideate mode
Source: IDEO
Ideate is the mode during your design process in which you focus on idea generation.
Mentally it represents a process of “going wide” in terms of concepts and outcomes—
it is a mode of “flaring” rather than “focus.”
Mydhili Bayyapunedi
@myd | @Young_Current

9. WHAT is the prototype mode
Source: IDEO
Prototyping is getting ideas and explorations out of your head and into the physical world.
A prototype can be anything that takes a physical form – be it a wall of post-it notes, a
role-playing activity, a space, an object, an interface, or even a storyboard.
Creating a prototype helps you to Fail quickly and cheaply.
Mydhili Bayyapunedi
@myd | @Young_Current

10. WHAT is the test mode
Testing is the chance to refine our solutions and make them better. The test mode is another
iterative mode in which we place our low-resolution artifacts in the appropriate context of
the user’s life.
Prototype as if you know you’re right, but test as if you know you’re wrong.
Source: IDEO
Mydhili Bayyapunedi
@myd | @Young_Current

11. Further Reading
• Design Thinking by IDEO
• Social Business Concept
• Student Guide to Social
Business
Mydhili Bayyapunedi
@myd | @Young_Current