1. Confidential. Copyright © 2013 Go Daddy Operating Company, LLC. All rights reserved.
C3 Total Compensation Redesign
Customer Facing Team
June 3, 2013

2. Agenda
 Goals of Process Undertaken
 Departments reviewed in this cycle
 Summary Hourly Rate Changes across Agents & Sups
 Agent & Sups Quartile Projections & Distributions
 Next Steps:
 Next level of C3 teams comp. plans to be reviewed
 Build Communication Plans
9/2/2013Confidential. Copyright © 2013 Go Daddy Operating Company, LLC. All rights reserved. 2

3. Goals of the Process Undertaken
9/2/2013Confidential. Copyright © 2013 Go Daddy Operating Company, LLC. All rights reserved. 3
Goals & Objectives:
• Bring Day 1 compensation inline with market competitors so we can
compete for top talent
• Significant Day 1 hourly rate increases for customer facing teams
across the board
• Day 1 Benefits now provided
• Create career pathing opportunities internally by:
• Advancement into leadership positions
• Technical movement from Inbound Support to Hosting, SSL, etc…
• Results in logical steps for our people in C3 compensation structures
Process:
• Review cycles with significant data modeling:
• Review group: Scott Wagner, Zim, Tyler Wirtjes, Scott Daggert, Josh
Kaplan and Ryan Corder

4. Departments Reviewed Currently
 Reviewed this cycle – both Agents & Sups, complete:
 Inbound Support
 Spanish Support
 Hosting Support
 SSL/HE
 Billing
 CDT (Outbound)
 Still to come this cycle:
 OS
 OS2
 AHS
 OCEO
 Ranch & Pro Dev Trainers
9/2/2013Confidential. Copyright © 2013 Go Daddy Operating Company, LLC. All rights reserved. 4

5. Summary Hourly Rate Changes across Agents & Sups
9/2/2013Confidential. Copyright © 2013 Go Daddy Operating Company, LLC. All rights reserved. 5
Agents – Receive the higher of SFPR raise or the following:
• Inbound Support, Billing, CDT: to a minimum of $15.00 or
• Tenure: Agents w/2+ years to $15.50
• Tenure: Agents w/4+ years to $16.00
• Spanish Bilingual (still receive $1.00 shift diff: to a minimum of $15.00 or
• Tenure: Agents w/2+ years to $15.50
• Tenure: Agents w/4+ years to $16.00
• Hosting Support / SSL-HE: to a minimum of $18.00
Sups – Sups across the above mentioned departments will receive the higher
of SFPR raise or $20.00/hour.

6. Agent Quartile Projections
9/2/2013Confidential. Copyright © 2013 Go Daddy Operating Company, LLC. All rights reserved. 6
Representative View
0
Current Proposed Variance Current Proposed Variance Current Proposed Variance
Active Employees 1011 1011 0 264 264 0 287 287 0
No Bonus 129 170 41 34 34 0 7 17 10
% No Bonus 12.8% 16.8% 24% 12.9% 12.9% 0% 2.4% 5.9% 59%
Median Total Comp. $35,537 $39,112 $3,575 $36,150 $45,348 $9,198 $63,004 $56,895 ($6,109)
Average Total Comp. $38,170 $41,826 $3,656 $39,305 $47,039 $7,734 $67,299 $61,354 ($5,945)
Median Payout $280 $280 ($0) $267 $304 $37 $1,273 $959 ($314)
253 253 66 66 72 72
Quartiles
Quartile 4: Top Performers $52,026 $55,610 $3,583 $53,182 $59,082 $5,900 $98,328 $91,641 ($6,687)
Quartile 3: Above Par $38,637 $42,481 $3,844 $40,389 $48,213 $7,824 $70,880 $63,425 ($7,455)
Quartile 2: Sub Par $33,000 $36,769 $3,768 $33,753 $42,644 $8,891 $58,064 $51,489 ($6,575)
Quartile 1: Bottom Performers $28,995 $32,423 $3,427 $29,897 $38,217 $8,321 $41,794 $38,725 ($3,069)
Current Proposed Variance Current Proposed Variance Current Proposed Variance
Active Employees 78 78 0 58 58 0 72 72 0
No Bonus 1 4 3 2 2 0 1 3 2
% No Bonus 1.3% 5.1% 75% 3.4% 3.4% 0% 1.4% 4.2% 67%
Median Total Comp. $73,015 $52,558 ($20,457) $39,296 $39,834 $539 $64,045 $57,273 ($6,772)
Average Total Comp. $80,153 $56,852 ($23,301) $40,974 $41,920 $945 $64,085 $61,346 ($2,738)
Median Payout $1,610 $777 ($833) $415 $326 ($88) $1,294 $763 ($532)
20 20 15 15 18 18
Quartiles
Quartile 4: Top Performers $115,272 $79,335 ($35,936) $53,573 $54,304 $731 $86,702 $88,876 $2,175
Quartile 3: Above Par $88,555 $58,623 ($29,932) $41,183 $41,617 $434 $69,522 $64,526 ($4,996)
Quartile 2: Sub Par $67,418 $49,255 ($18,163) $37,006 $37,821 $814 $56,420 $50,789 ($5,631)
Quartile 1: Bottom Performers $49,150 $39,903 ($9,247) $31,883 $33,643 $1,760 $43,696 $41,194 ($2,502)
Avg Per Person 7 BP Avg Per Person 7 BP Avg Per Person 7 BP
Avg Per Person 7 BP Avg Per Person 7 BP Avg Per Person 7 BP
Inbound Hosting Support CDT
Billing Spanish Support SSL / Hosted Exchange

7. Agent Total Compensation Distribution
9/2/2013Confidential. Copyright © 2013 Go Daddy Operating Company, LLC. All rights reserved. 7
Current Proposed Current Proposed Current Proposed Current Proposed Current Proposed Current Proposed
$0-$29,000 15% 0% 3% 0% 0% 0% 0.0% 0.0% 0% 0% 0.0% 0.0%
$29,001-$33,000 24% 18% 14% 9% 34% 0% 1.4% 0.0% 1% 5% 3.8% 6.3%
$33,001-$35,000 10% 9% 10% 12% 11% 0% 0.0% 0.0% 0% 3% 2.1% 1.4%
$35,001-$40,000 19% 26% 29% 31% 16% 23% 4.2% 9.7% 4% 4% 3.1% 5.9%
$40,001-$45,000 14% 18% 17% 21% 17% 24% 5.6% 12.5% 4% 8% 5.6% 7.3%
$45,001-$50,000 7% 12% 12% 12% 11% 23% 13.9% 13.9% 3% 23% 7.3% 12.9%
$50,001-$55,000 6% 8% 5% 9% 4% 15% 9.7% 11.1% 5% 12% 10.1% 11.1%
$55,001-$60,000 3% 3% 3% 2% 5% 8% 9.7% 6.9% 6% 14% 7.0% 11.1%
$60,001-$65,000 2% 2% 2% 2% 1% 2% 9.7% 9.7% 12% 8% 14.6% 10.5%
$65,001-$70,000 1% 1% 2% 0% 1% 2% 6.9% 8.3% 8% 6% 7.3% 6.3%
$70,001-$75,000 0% 1% 2% 2% 1% 2% 13.9% 8.3% 9% 6% 8.0% 8.0%
$75,001-$80,000 0% 1% 0% 0% 0% 0% 8.3% 2.8% 1% 5% 5.6% 4.9%
$80,001-$85,000 0% 0% 0% 2% 0% 0% 5.6% 4.2% 5% 4% 6.3% 2.1%
$85,001-$90,000 0% 0% 0% 0% 0% 0% 4.2% 2.8% 5% 0% 4.9% 2.8%
$90,001-$95,000 0% 0% 0% 0% 0% 0% 2.8% 4.2% 8% 0% 2.8% 2.8%
$95,001-$100,000 0% 0% 0% 0% 0% 0% 1.4% 1.4% 6% 0% 3.1% 0.7%
$100,001-$105,000 0% 0% 0% 0% 0% 0% 0.0% 1.4% 1% 0% 3.5% 1.7%
$105,001-$110,000 0% 0% 0% 0% 0% 0% 0.0% 0.0% 9% 0% 0.7% 1.0%
$110,001-$115,000 0% 0% 0% 0% 0% 0% 2.8% 0.0% 4% 0% 1.0% 0.3%
$115,001-$120,000 0% 0% 0% 0% 0% 0% 0.0% 0.0% 3% 0% 0.7% 0.3%
$120,001-$130,000 0% 0% 0% 0% 0% 0% 0.0% 2.8% 4% 1% 0.3% 0.3%
$130,001-$140,000 0% 0% 0% 0% 0% 0% 0.0% 0.0% 0% 1% 0.7% 0.7%
$140,001 + 0% 0% 0% 0% 0% 0% 0.0% 0.0% 3% 0% 1.4% 1.4%
Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Distribution
Spanish
Distribution
SSL/HE
Total
Compensation
Distribution
BILLING
Distribution
Inbound
Distribution
Hosting Supprt
Distribution
CDT

8. Sup Quartile Projections
9/2/2013Confidential. Copyright © 2013 Go Daddy Operating Company, LLC. All rights reserved. 8
Supervisor View
Current Proposed Variance Current Proposed Variance Current Proposed Variance
Active Employees 61 61 0 20 20 0 14 14 0
No Bonus 0 0 0 1 1 0 0 0 0
% No Bonus 0.0% 0.0% 0% 5.0% 5.0% 0% 0.0% 0.0% 0%
Median Total Comp. $64,076 $64,526 $450 $65,067 $64,661 ($406) $131,583 $87,017 ($44,566)
Average Total Comp. $65,473 $66,625 $1,152 $62,727 $63,834 $1,107 $132,534 $93,014 ($39,520)
Median Payout $1,129 $269 ($860) $1,167 $887 ($280) $3,595 $1,747 ($1,848)
15 15 5 5 4 4
Quartiles
Quartile 4: Top Performers $83,795 $83,350 ($445) $73,626 $75,455 $1,829 $151,333 $125,267 ($26,066)
Quartile 3: Above Par $68,609 $68,076 ($533) $67,858 $67,050 ($808) $132,772 $89,489 ($43,283)
Quartile 2: Sub Par $60,487 $62,185 $1,698 $61,976 $61,691 ($285) $128,304 $83,020 ($45,284)
Quartile 1: Bottom Performers $49,079 $52,735 $3,656 $47,448 $51,141 $3,693 $116,730 $70,901 ($45,829)
Current Proposed Variance Current Proposed Variance Current Proposed Variance
Active Employees 5 5 0 3 3 0 4 4 0
No Bonus 0 0 0 0 0 0 0 0 0
% No Bonus 0.0% 0.0% 0% 0.0% 0.0% 0% 0.0% 0.0% 0%
Median Total Comp. $133,046 $78,813 ($54,233) $98,655 $70,228 ($28,427) $124,559 $75,259 ($49,300)
Average Total Comp. $148,668 $85,954 ($62,714) $101,782 $68,743 ($33,039) $124,124 $75,314 ($48,810)
Median Payout $3,653 $1,431 ($2,222) $2,462 $1,101 ($1,361) $3,444 $1,295 ($2,149)1 1 1 1 1 1
Quartiles
Quartile 4: Top Performers $198,238 $124,336 ($73,902) $116,100 $74,547 ($41,552) $129,697 $79,264 ($50,433)
Quartile 3: Above Par $133,046 $78,813 ($54,233) $98,655 $70,228 ($28,427) $125,884 $75,397 ($50,486)
Quartile 2: Sub Par $128,610 $72,112 ($56,499) N/A N/A N/A $123,235 $75,121 ($48,114)
Quartile 1: Bottom Performers $128,436 $70,864 ($57,571) $90,592 $61,453 ($29,138) $117,681 $71,473 ($46,208)
Billing Spanish Support SSL / Hosted Exchange
Avg Per Person 7 BP Avg Per Person 7 BP Avg Per Person 7 BP
Inbound Hosting Support CDT
Avg Per Person 7 BP Avg Per Person 7 BP Avg Per Person 7 BP

9. Sups Total Compensation Distribution
9/2/2013Confidential. Copyright © 2013 Go Daddy Operating Company, LLC. All rights reserved. 9
Current Proposed Current Proposed Current Proposed Current Proposed Current Proposed Current Proposed
$0-$29,000 0 0.0% 0.0% 0.0% 0.0% 0.0% 0 0.0% 0% 0% 0% 0%
$29,001-$33,000 0% 0.0% 0.0% 0.0% 0.0% 0.0% 0% 0.0% 0% 0% 0% 0%
$33,001-$35,000 0% 0.0% 0.0% 0.0% 5.0% 0.0% 0% 0.0% 0% 0% 0% 0%
$35,001-$40,000 2% 0.0% 0.0% 0.0% 0.0% 0.0% 0% 0.0% 0% 0% 0% 0%
$40,001-$45,000 5% 0.0% 0.0% 0.0% 0.0% 5.0% 0% 0.0% 0% 0% 0% 0%
$45,001-$50,000 8% 9.8% 0.0% 0.0% 10.0% 0.0% 0% 0.0% 0% 0% 0% 0%
$50,001-$55,000 7% 6.6% 0.0% 0.0% 10.0% 20.0% 0% 0.0% 0% 0% 0% 0%
$55,001-$60,000 10% 8.2% 0.0% 0.0% 10.0% 10.0% 0% 0.0% 0% 0% 0% 0%
$60,001-$65,000 23% 27.9% 0.0% 33.3% 15.0% 20.0% 0% 0.0% 0% 0% 0% 0%
$65,001-$70,000 11% 18.0% 0.0% 0.0% 25.0% 20.0% 0% 0.0% 0% 20% 0% 14%
$70,001-$75,000 13% 3.3% 0.0% 66.7% 20.0% 15.0% 0% 25.0% 0% 20% 0% 7%
$75,001-$80,000 5% 13.1% 0.0% 0.0% 0.0% 0.0% 0% 75.0% 0% 20% 0% 7%
$80,001-$85,000 8% 4.9% 0.0% 0.0% 5.0% 10.0% 0% 0.0% 0% 20% 0% 14%
$85,001-$90,000 5% 4.9% 0.0% 0.0% 0.0% 0.0% 0% 0.0% 0% 0% 0% 21%
$90,001-$95,000 0% 1.6% 33.3% 0.0% 0.0% 0.0% 0% 0.0% 0% 0% 0% 14%
$95,001-$100,000 2% 0.0% 33.3% 0.0% 0.0% 0.0% 0% 0.0% 0% 0% 0% 0%
$100,001-$105,000 2% 1.6% 0.0% 0.0% 0.0% 0.0% 0% 0.0% 0% 0% 0% 0%
$105,001-$110,000 0% 0.0% 0.0% 0.0% 0.0% 0.0% 0% 0.0% 0% 0% 0% 0%
$110,001-$115,000 0% 0.0% 0.0% 0.0% 0.0% 0.0% 0% 0.0% 0% 0% 0% 14%
$115,001-$120,000 0% 0.0% 33.3% 0.0% 0.0% 0.0% 25% 0.0% 0% 0% 29% 0%
$120,001-$130,000 0% 0.0% 0.0% 0.0% 0.0% 0.0% 75% 0.0% 40% 20% 14% 0%
$130,001-$140,000 0% 0.0% 0.0% 0.0% 0.0% 0.0% 0% 0.0% 20% 0% 36% 0%
$140,001 + 0% 0.0% 0.0% 0.0% 0.0% 0.0% 0% 0.0% 40% 0% 21% 7%
Total 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Distribution
CDT
Distribution
BILLING
Total
Compensation
Spanish
Distribution Distribution
SSL/HE
Distribution
Inbound
Distribution
Hosting Support

10. Next Steps
9/2/2013Confidential. Copyright © 2013 Go Daddy Operating Company, LLC. All rights reserved. 10
 Next Steps:
 Next level of C3 teams comp. plans to be reviewed
• OS
• OS2
• AHS
• OCEO
• Ranch & Pro Dev Trainers
 Build Communication Plans
• Team effort with:
–HR/Legal
–C3 Communications (Shawn Pfunder)
–C3XLT
–Final Sign-off from Tyler Wirtjes

11. 9/2/2013Confidential. Copyright © 2013 Go Daddy Operating Company, LLC. All rights reserved. 11