The document discusses search engine optimization (SEO) opportunities in Asia Pacific. It notes the rapidly growing population, middle class, internet and mobile phone penetration in the region. Proper SEO techniques like keyword strategy, on-site basics, quality content and links can help businesses reach more of the over 1 billion internet and mobile users in Asia Pacific and rank higher in search engines. Regular analysis of SEO performance metrics is also recommended.

1. SEO 101@GeneralAssembly
Last Revised Date: May, 2014
Author: Joshua Steimle

2. Intro
SEO 101@GeneralAssembly

3. The Big Picture
SEO 101@GeneralAssembly

4. 4.3 Billion
SEO 101@GeneralAssembly
Source: http://www.worldpopulationstatistics.com/asia-population-2013/
Asia Population, 2013

5. 4.9 Billion
SEO 101@GeneralAssembly
Source: http://en.wikipedia.org/wiki/World_population
Asia Population, 2030

6. 525 Million
SEO 101@GeneralAssembly
Source: http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets
Asia Middle Class, 2013

7. 3.1 Billion
SEO 101@GeneralAssembly
Source: http://www.reuters.com/middle-class-infographic
Asia Middle Class, 2030

8. 9.4%
SEO 101@GeneralAssembly
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2005

9. 31.9%
SEO 101@GeneralAssembly
Source: http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx
Asia-Pacific Internet Penetration, 2013

10. 344 Million
SEO 101@GeneralAssembly
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2005

11. 1.3 Billion
SEO 101@GeneralAssembly
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Internet Users, 2013

12. 0
SEO 101@GeneralAssembly
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2005

13. 895 Million
SEO 101@GeneralAssembly
Sources: Internet Telecommunications Union http://www.itu.int/en/ITU-D/Statistics/Pages/stat/default.aspx,
We Are Social SG http://wearesocial.net/blog/2013/03/state-social-asia-march-2013/
Asia-Pacific Mobile Internet Users, 2013

14. 1 Billion+
SEO 101@GeneralAssembly
Source: http://www.statista.com/statistics/201232/forecast-of-mobile-internet-penetration-in-asia-pacific/
Asia-Pacific Mobile Internet Users, 2015

15. “In 2013, Global PC
Shipments Suffered the
Worst Decline in PC
Market History”
SEO 101@GeneralAssembly
Sources: Gartner http://www.gartner.com/newsroom/id/2647517

16. 680 Million
SEO 101@GeneralAssembly
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2012

17. 968 Million
SEO 101@GeneralAssembly
Sources: Gartner http://www.gartner.com/newsroom/id/2665715
Worldwide Smartphone Sales, 2013

18. The Big Picture
SEO 101@GeneralAssembly
Asia-Pacific Middle Class + Internet + Mobile
=
Big Opportunity

19. How Do I Reach Them?
SEO 101@GeneralAssembly
Go Where The Customer Is—Online.

21. Search Engines
SEO 101@GeneralAssembly
Google, Yahoo, Bing, Baidu, Yandex, etc.

22. Search Engines: What Goes In
SEO 101@GeneralAssembly
Crawl, Index

23. Search Engines: What Comes Out
SEO 101@GeneralAssembly
Good Answers, Fast

24. Search Engines: How They Decide
SEO 101@GeneralAssembly
Algorithms

26. Search Engines: Why They Rank What They Do
SEO 101@GeneralAssembly
Happy Searchers = $$$

27. Search Engines Are Dumb
SEO 101@GeneralAssembly

28. What is this photo of?

29. Search Engines
Want To Be Human
SEO 101@GeneralAssembly
But They’re Not There Yet

30. How Important Are Rankings?
SEO 101@GeneralAssembly

32. So How Do I Rank?
SEO 101@GeneralAssembly
Help Google Make Searchers Happy

33. How Do I Do That?
SEO 101@GeneralAssembly
Search Engine Optimization (SEO)

34. SEO
SEO 101@GeneralAssembly
All Natural, All Organic

36. SEO 101@GeneralAssembly
5 Parts of SEO
1. Keyword Strategy
2. On-Site Basics
3. Quality Content
4. Quality Links
5. Analysis

37. Keywords
SEO 101@GeneralAssembly
Search Volume, Relevancy, Competitiveness

38. Keywords
SEO 101@GeneralAssembly
Don’t Ignore The Long Tail

39. On-Site Basics
SEO 101@GeneralAssembly

40. On-Site Basics
SEO 101@GeneralAssembly
Indexable Content

41. On-Site Basics
SEO 101@GeneralAssembly
Crawlable Links

42. On-Site Basics
SEO 101@GeneralAssembly
Keyword Tips
1. In title tag, toward beginning
2. Prominently visible on page
3. 2-3 times within body
4. Once in alt image tag
5. Once in meta description tag

43. Content
SEO 101@GeneralAssembly
Detailed Information, News, Blog, Tips, FAQs

44. Quality Content
SEO 101@GeneralAssembly
So Interesting A Human Would Read It

45. Quality Links
SEO 101@GeneralAssembly
From Relevant, High Quality Websites

46. How Easy Can It Be?
SEO 101@GeneralAssembly

48. Analysis
SEO 101@GeneralAssembly
Modify, Measure, Repeat

49. Analysis Tools
SEO 101@GeneralAssembly
1. Google Keyword Planner
2. Google Analytics
3. Google Webmaster Tools
4. MySEOTool.com

50. What To Measure
SEO 101@GeneralAssembly
1. Visitors
2. Queries
3. Rankings
4. Links

51. Questions?
SEO 101@GeneralAssembly