Noor Conference | Global Knowledge Forum | http://www.noor.org.sa | Day 2 - Panel 2 - Strategy Formation For Health Education Prof. Rafik Beekun, Noor

1. Strategy Formation for Health Education Professor Rafik Beekun University of Nevada [email_address] Office: 775 682-9161 ©2008, Dr. Rafik Beekun, All Rights Reserved

2. PRECEDE-PROCEED

3. MATCH

4. MATCH

5. SMART P 1: Preliminary Planning [problem, name in terms of behavior, develop goals, project costs] P 2: Consumer Analysis [segment priority population & determine needs, wants, & preferences} P 3: Market Analysis [4Ps, competitors, & partners] P 4: Channel Analysis [interpersonal, small group, organizational, community, mass media] P 5: Developing Interventions, Materials, & Pretesting P 6: Implementation P 7: Evaluation

6. Porter’s Typology of Strategies Overall Low-Cost Leadership Strategy Broad Differentiation Strategy Focused Low-Cost Strategy Focused Differentiation Strategy Best-Cost Provider Strategy TYPE OF ADVANTAGE SOUGHT MARKET TARGET Lower Cost Differentiation Broad Range of Buyers Buyer Segment or Niche

7. MAPP

12. Priorities of Cultural Values United States Arab Countries Freedom Family Security Independence Family Harmony Self-Reliance Parental Guidance Equality Age Individualism Authority Competition Compromise Efficiency Devotion Time Patience Directness Indirectness Openness Hospitality

13. Social Ecological Framework

15. Matrix Team 1 Matrix Team 2 Knowledge Mgr VP Marketing VP Human Resources VP Supply Chain Mgt Dir. Product Operations Manager Product 1 Manager Product 2 MATRIX STRUCTURE CEO BOD

17. @Dr. Rafik Beekun, 2006

18. Becoming A Servant Leader SERVANT LEADERSHIP Placing service before self-interest Focusing on what is feasible Inspiring trust by being trustworthy Listening first Lending a hand