Short desc. of our main approach to analyze social media

1. OUR APPROACH TO SOCIAL
MEDIA ANALYTICS
Date of Information: 23 MAY 2015

2. OUR VIEW OF SOCIAL MEDIA ANALYTICS
The use of social media platforms such as Twitter, Facebook, Instagram,
LinkedIn etc. poses several challenges for intelligence analysts.
• Fragments that needs a context.
• The use of symbols, abbreviations, emoticons etc.
• The number of potential sources that broadcast the same or slightly altered
messages.
• The constant changes in platforms, software, services and user platform
preference.
• Non-uniform way, even on individual level, of expressing the own voice.
(spellcheck is a luxury commodity)
• Mimicking messages and voices without attribution.
• The bad guys knows how to fake location and identity. Nothing is new.
Our view of Social media analytics for Intelligence output – analysis of social
media data in context to better understand individual and organizational
interaction dynamics with the aim to Identify, Monitor, Track & Measure
Influence and Reach. Build structured dynamic dossiers in order to create
optimal decision-support for informed actions.

3. WHAT WHEN WHO
WHERE WHY
WHATS
NEXT
What is the subject? Does it
affect our client? What is the
tone of voice? Is it primary or
secondary information?
When did the messages occur? Is
it talking about past, present or
future?
Who is talking, who is listening,
who is augmenting? Identifying
potential community, Social
Advocates, Influencers
CORE QUESTIONS WE ANSWER
Is there a geolocation for the
source (s)? Is the source near the
content of the message if a
geolocation is mentioned?
Why is the message broadcasted?
Does it include actionable
information?
Predictions about future actions,
suggestion for own actions.

4. BRAINWARE, SOFTWARE AND FOCUS ON THE TARGET (1)
SILOBREAKER
• We use proven software and software as a service from Silobreaker (co-founded by Infosphere AB) and analytical methods that we
constantly refine to meet the changing environment. Silobreaker allows us to monitor large numbers of Twitter handels and see the
messages in context with other types of media, proprietary information and use embedded analytical tools´ On the following 3 pages we
showcase some samples from our toolset
This is a sample list where we
monitor specific Twitter handels
and measure their activity and
anomalies in their activity.
This is a sample dashboard where we
look at specific stakeholders and what is
tweeted about them in combination
with triggers in general media.

5. BRAINWARE, SOFTWARE AND FOCUS ON THE TARGET (2)
SILOBREAKER
This is a sample dashboard where we
look at specific stakeholders, anomalies
in their activity and timeline views of
their activity.
This is a sample dashboard where we
look at specific stakeholders and their
daily exposure in media.

6. BRAINWARE, SOFTWARE AND FOCUS ON THE TARGET (3)
SILOBREAKER
This is a sample dashboard where
geomap the activities of a specific group
This is a sample dashboard where we
use the network tool to explore a
specific subject to identify relations.