Nowlab Introduction & Sales KIT ver1.0

1. Introduction
Like never before
nowlab Korea | Aug 2012

2. isobar nowlab
nowlab is..
…An ideation studio, knowledge hub for staff, alliance focal point
CONSORTIUM FOR DIGITAL INNOVATION
Spike award| nowlab 2

3. isobar nowlab
Who we are
The next digital world is advancing at an astounding
rate, Isobar has created nowlab to pioneer the world of
digital media convergence for our clients. nowlab is a
consortium of digital specialists dedicated to innovation.
Multi-Platform
Contents
Carbon FP APP
Products
CRM
Services
E-Commerce DOOH
Social Cross-Media
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4. isobar nowlab is Consortium for Digital Innovation
NFC tech with
Media - Facade Interactive Wall Mobile Tech Social & e- commerce
Digital Tech Trend Human Interactive
Cross Media Market
Research Research
Research
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5. isobar nowlab APAC
Korea Shanghai
Regional CRM led Regional UX led Regional social led Business director Regional manager Interactive manager Research
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6. 2012 Team Structure
Nicole Wingate JaeSang Han
Global Local
manager manager
Aegis network IBD
• SH(Shang Hai) nowlab • Account lead
• Global & Local Digital Research • Project lead
• Creative council • 3rd party partners
• USA – MIT Case Partnership
InHwan Choi
Global & local
support
Research/Communications
• Case Studies/Translations
• News/Press
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7. isobar nowlab
What we do 2012
The focus of nowlab is to discover ways to meaningfully
connect Brands and people through hybrid Converged
Media Solutions simultaneously achieving multiple business
goals.
Contents Multi-Platform
Products
Services
CRM Carbon FP APP
E- DOOH
Commerce
Social Cross-Media
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8. isobar nowlab
How we do it
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9. We create digital market solution ideas that combine...
TECHNOLOGY
Case
CREATIVE
Simulation
Research
Digital
on-off
Market
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10. We can help join the dots across convergence media...
DIGITAL
NEW DIGITAL NEAR FIELD
OUT OF N-Screen
TECHNOLOGIES COMMUNICATION
HOME
ONLINE
WEBSITES VIRAL
VARIOUS ADVERTISING
MOBILE SITES USER GENERATED
DIGITAL SEM
MOBILE APPS CONTENT
SEO
FACEBOOK, YOUUTU BLOG POSTS &
SOCIAL APPS
BE , COMMENTS
SOCIAL BRAND PAGES
SOCIAL ADS FAN PAGES
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11. isobar nowlab
Our Case
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12. isobar nowlab Experience Overview
Display Connection Interaction
Touch
Wireless Network
LCD TV
Input Motion (Gesture)
Beam Projector
Kinect motion sensor
Magic Mirror Digital Camera
Output Contact
Touch Table
Printer
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13. isobar nowlab Case Study - Seamless Retail Experience (Special K & SK-II)
Client: Kellogg / P&G
Brief
The Special K & SK-II experience drives ad hoc
engagement during the consumer’s daily routine.
Compelling digital content/app gets the user engaged
while eCoupons drive retail traffic. NFC payment allows a
quick & easy sales process.
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14. isobar nowlab Case Study - Seamless Retail Experience (Special K & SK-II)
Kellogg SK-II
Media Facade
Magic Mirror
Augmented Reality Touch Table
NFC
Kellogg SK-II
PLAY PLAY
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15. isobar nowlab
Solution
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16. isobar nowlab – Digital Media Wall : Projector
The projects provide high quality digital media contents on large size wall.
- Customizing available
- Possible Location : Showroom, Cinema, Shopping mall
Camera Screen Size : The size depends on # of projector
5 ~ 12m :
Projector
Display Area 3m
Contents option
Contents
• 3D mapping content
• Multi-touch based interactive content
• User participation content
• Motion controlled content
• SNS, Mobile integrated content
• AD
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17. isobar nowlab – Digital Media Wall : Multi-vision
HD multi-vision provides high quality digital media contents on large size wall.
- Customizing available
- Possible Location : Showroom, Cinema, Shopping mall
Wall Size : * The wall size depends on # of display & size of display
Camera * Transparency display available
Multi-
vision
Display Area
Contents option
• User participation content
• Motion controlled content Contents
• SNS, Mobile integrated content
• AD

18. isobar nowlab – Digital Media Wall : Touch-vision
Touch-vision provides high quality digital media contents on large size wall.
- Customizing available
- Possible Location : Showroom, Cinema, Shopping mall
Wall Size : : * The wall size depends on # of display & size of display
4m * Transparency display available
Camera
Display Area
0.68m *
Contents option
• Multi-touch based interactive content Contents
• User participation content
• Motion controlled content
• SNS, Mobile integrated content
• AD
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19. isobar nowlab – Transparency Media Stand
The transparency media stand provides perfect way of presentation for new product.
- Display Size 7”, 10”, 26”, 46”, 47”, 55”, 65”, 70”
- Interior design, Interior showcase, Showroom Product Display
- Customizing available
- Possible Location : Showroom, Cinema, Shopping mall, Gallery
Camera
Transparency
display
: * The Transparency Media Stand size
depends on the size of transparency display.
Contents option
• 3D mapping content
• Multi-touch based interactive content
• User participation content
• Motion controlled content
• SNS, Mobile integrated content
• AD
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20. isobar nowlab – Media Touch Table
The Media Touch Table provides new level of presenting the product to the customers.
- Size 46”, 55”
- Possible Location : Retail Store, Showroom
Media Wall
Media Touch Table Contents option
• Multi-touch based interactive content
• User participation content
• SNS, Mobile integrated content
• AD
• N-screen content
Camera
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21. Thank you!
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