Susan B. Zimmerman - How to REALLY Amplify Your Online Presence: The 3-for-1 Social Media Strategy

1. suebzimmerman.com/napa
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2. #MultifamilySMS2017 @SueBZimmerman
HOW TO REALLY AMPLIFY
YOUR ONLINE PRESENCE
The 3-for-1 Social Media Strategy

3. #MultifamilySMS2017
@SueBZimmerman
@TheInstagramExpert

4. My #InstaAwesome
JOURNEY
@SueBZimmerman#MultifamilySMS2017
Methuen, MA
Andover, MA
Wellesley, MA
Falmouth Heights, Cape Cod
Millennium Tower, Boston
Somerville, MA

5. My #InstaAwesome
JOURNEY
@SueBZimmerman#MultifamilySMS2017

6. @SueBZimmerman#MultifamilySMS2017

7. Let’s Start With My Business Model…
@SueBZimmerman#MultifamilySMS2017

8. Let’s Start With My Business Model…
@SueBZimmerman#MultifamilySMS2017
Published Content
Blogs
Podcasts
Slideshare
Periscope/Live
Stream

9. The 3-for-1
Social Media Strategy
@SueBZimmerman#MultifamilySMS2017

10. @SueBZimmerman#MultifamilySMS2017

11. Choose ONE publishing medium,
and distribute that content across
your top THREE social channels.
3-for-1
@SueBZimmerman#MultifamilySMS2017

12. The goal is to drive
qualified traffic
to your website.
3-for-1
@SueBZimmerman#MultifamilySMS2017

13. Blogs
The 3-for-1 Plan
@SueBZimmerman#MultifamilySMS2017

14. ✦ Quick
✦ Mobile
✦ Less Noise
✦ Qualified Leads
✦ Instagram
Stories
Instagram
@SueBZimmerman#MultifamilySMS2017

15. @SueBZimmerman#MultifamilySMS2017
BusinessPersonal

16. Instagram
@SueBZimmerman#MultifamilySMS2017

17. Instagram
@SueBZimmerman#MultifamilySMS2017

18. Instagram
@SueBZimmerman#MultifamilySMS2017

19. Instagram
@SueBZimmerman#MultifamilySMS2017

20. Instagram
@SueBZimmerman#MultifamilySMS2017
• Specific Profile Description
• Emotion Driving Content
• Valuable Descriptions
• Targeted Hashtag Strategy

21. Instagram
@SueBZimmerman#MultifamilySMS2017

22. @SueBZimmerman@TheInstagramExpert
A series of short videos and photos
that you create inside Instagram
separate from your account feed that
are only available to be viewed by
your followers for 24 hours.
WHAT IS AN INSTAGRAM STORY?

23. @SueBZimmerman@TheInstagramExpert
WHAT CONTENT SHOULD YOU SHARE?

24. Blogs
The 3-for-1 Plan
@SueBZimmerman#MultifamilySMS2017

25. @SueBZimmerman@TheInstagramExpert
Promote Your Owned Content On Instagram

26. Blog
@SueBZimmerman#MultifamilySMS2017

27. Blogs
The 3-for-1 Plan
@SueBZimmerman#MultifamilySMS2017

28. • Video
• LIVE
• Personal Engagement
Periscope
@SueBZimmerman#MultifamilySMS2017

29. Promote Your Owned Content on Periscope
✦ Bring something new
✦ Write blog URL or show web
browser
✦ Answer questions live
✦ Go back and watch your
scopes
@SueBZimmerman#MultifamilySMS2017

30. Blogs
The 3-for-1 Plan
@SueBZimmerman#MultifamilySMS2017

31. Facebook
✦ Share on business page
✦ Use share-friendly
image
✦ Leading description
@SueBZimmerman#MultifamilySMS2017

32. Facebook Business Page
@SueBZimmerman#MultifamilySMS2017

33. Targeting
Why Do I Still
Value Facebook?
@SueBZimmerman#MultifamilySMS2017

34. Owned Content
Platform 1 Platform 2 Platform 3
Website
Summary of The 3-for-1 Plan
@SueBZimmerman#MultifamilySMS2017

35. Attention is Divided
Why 3 Platforms?
@SueBZimmerman#MultifamilySMS2017

36. My Business Model…
@SueBZimmerman#MultifamilySMS2017

37. @SueBZimmerman
A Few Important Notes…
✦ Your content has to serve the people
who are likely to buy from you.
✦ Email your list with the content first
before sharing on social.
✦ Your job isn’t done once you’ve
shared.
#MultifamilySMS2017

38. @SueBZimmerman#MultifamilySMS2017

39. suebzimmerman.com/napa
GRAB THE GUIDE

40. @SueBZimmerman#MultifamilySMS2017

41. @SueBZimmerman
Questions??
#MultifamilySMS2017