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Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service

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Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service

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Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service

  1. 1. JETBLUE SOCIAL MEDIA LAURIE MEACHAM | MANAGER CUSTOMER COMMITMENT
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  4. 4. 4 CHART HEADING ARIAL 32 POINTS
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  6. 6. 6 Social Objective To listen, connect and serve our Customers in a way that fosters loyalty and inspires travel.
  7. 7. 7 Build and Maintain Positive Relationships
  8. 8. 8 Increase Social Engagement and Reach
  9. 9. 9 Drive Traffic to jetblue.com
  10. 10. 10
  11. 11. 11 Tools
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  13. 13. 13 When companies engage and respond to customers over social, those customers spend 20-40% more with them. Source: Bain & Company
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  17. 17. 17 Source: Aberdeen Group, Aug 2015 report on social customer care “The adoption of social media soared from 12% in 2010 to 62% in 2015. Companies clearly understand the value behind it, yet achieving its true potential remains a challenge for those that simply adopt social media for the sake of doing it.”
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  19. 19. THANK YOU

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