Joel Comm - The Live Video Revolution

1. The Live Video Revolution:
How the Multi-Family Market Can Build
Relationships and Get More Business
with Live Video
Joel Comm
@joelcomm

2. Online Since 1980
About Joel

3. About Joel
• Author of 13 Books
• Creator of Yahoo! Games
• #1 iPhone App Developer
• Reality Show Producer
• Social Influencer
• Live Video Marketing Expert

4. Social Media Influencer
• Twitter - 825,000 followers
• Facebook - 55,000 followers
• Instagram - 6400 followers
• Google Plus - 33,000 followers
• Snapchat - 8000 followers
• LinkedIn - 22,000 connections
• Periscope - 20,000 followers

6. The Next Big Thing…
▸1995 – Website
▸1997 – Online Gaming
▸1999 - Ecommerce
▸2004 – Site Monetization
▸2007 – Social Media
▸2008 - iPhone Applications
▸2009 - Mobile Marketing
▸2017 ... ?

7. The Live Video Revolution
Has Arrived!

9. Today
We Will…
• Explore Options for Live Video
• Reveal the Formula for Success
• Share Ideas for Real-Life Applicatio

10. Going Live circa 2008

11. Mobile Use Bandwidth
Apps
Key Elements for Live Video

12. Mobile
Adoption
Increased
Bandwidth
Easy-to-Use
Apps
The
Perfect
Storm
2015

13. March 2015 - Periscope

14. • Owned by Twitter
• Simple interface
• Ideal for on-the-go and spontaneous broadcasts
• Man-on-the-street or ask-me-anything feel
• No production tools
Periscope

15. Plays in
Twitter
Stream

16. Periscope
will become
Twitter Live

17. 2015 - Facebook Live

18. Facebook Live
has arrived for…
• Personal Pages
• Business Pages
• Groups
• Events

19. Going live
is easy…

20. Enter
subject
and GO!

21. Why Facebook Live?
• Over 1.8 Billion People on Facebook
• Instant Global Audience
• Zuckerberg is ALL-IN on Live Video
• $2 Billion to Oculus for Virtual Reality
• 360 Live Video Coming Soon
• Ongoing Development of New Tools

24. 2016 - Instagram Live

25. Old School

26. New School!

28. Be Real & Authentic
to Connect with
Friends, Customers and
Propsects

29. Establishing Trust
• Like me
• Know me
• Trust me
• Pay me

30. Zig Ziglar
People don’t care
how much you know
until they know how
much you care

31. The Formula for Social Media
Real Content
+ Engagement
= Relationship

34. 360 Live!

36. So Much Opportunity!

37. Storytelling is the
Cornerstone of Live Video
• Educational / Informative
• Inspirational / Motivational
• Entertaining / Fun
• Experiential
• Where you are
• Who you are with
• What you are doing

38. • Show an Empty Apartment
• Showcase Furnished Apartment
• Meet the Staff
• Explore the Neighborhood
• Show Building in Progress
• Show New Features / Amenities
• Tour the Fitness Center or Pool
• Broadcast an Event
• Conduct an Interview
Ideas for Live Video

39. • Walk Through Leasing Process
• Offer Time-Sensitive Specials
• Do Question & Answer
• Run a Contest
• Provide Packing & Moving Tips
• Meet the Tenants
• Motivate or Inspire
• Be Spontaneous!
Ideas for Live Video

40. Are Your Gears Spinning?
Ideas for Live Video
Q & A

41. @joelcom
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