View the recording of this webinar: http://www.mulesoft.com/webinars/esb/welcome-api-economy
Learn more about our Anypoint Platform for APIs: https://www.mulesoft.com/platform/api
Gartner predicts 75% of Fortune 500 enterprises will open an API by 2014. In this new API economy, those without an API strategy will be left behind. What does this mean for you and your business? Join Ross Mason, MuleSoft Founder, for a discussion on key API trends and what you can do in this New Enterprise era to unlock competitive advantage for your organization.
Questions discussed:
What has changed with APIs?
What is the API economy and how did we get here?
How are APIs transforming enterprises?
What are key API trends my organization should be planning for?
How can APIs make my business more competitive?
4. Setting the Stage
!
To understand how APIs have transferred
our economy today, let's look at another
influential economic age: The Industrial
Revolution
12. Then
!
Industrial Revolution
Started the Industrial Age
!
Second Industrial Revolution
Brought even bigger
advancements
!
First Digital Revolution
World Wide Web
!
!
13. Now
!
Do we have the right ingredients for the
!
!
!
Second Digital Revolution
?!
Demand
Resources
Innovation
Adaptation
27. Innovation & Adaption
27
1. Give the same functionality to third
parties.
2. Means that third parties can build
apps around data you provide
3. Mobile applications can use your
API to create a better user
experience
29. Source: Fast Company, The Most Innovative Companies of 2013
Examples of Good Adaptations on the Web
NIKE FuleBand
AMAZON Web Services
SQUARE
30. More Examples
Source: Fast Company, The Most Innovative Companies of 2013
WHY DO BIG BRANDS INVEST IN INNOVATION?
31. 1
2
3
Their old business models are eroding
Their customer demands are changing
They are under pressure to move quickly
32. APIs Enable New Innovations To Meet Demand
NIKE uses device technology and the cloud to
innovations such as FuelBand
SQUARE adapts traditional payments into the
mobile world
FORD creates new consumer experiences by
connecting the cars to services in the cloud
NBA created digital products
offering mobile and web content
delivery and data services
34. Of mobile users have used
mobile banking in the past 12
months
x2
25%
>$8 billion
21%
Mobile purchases in 2012
consumers engage in online
shopping only via mobile
Mobile travel booking revenue
in the US in 2013
Source: DC Financial
Insights, 2012
Source: PhoCusWright
January 2012
Source: Prosper Mobile
Insights, 2012
Source: Federal reserve
study 2012
Consumer Response
36. APIs are new business channels to engage
with partners and customers
The API Economy is the
global sum of digital
transactions between
multiple parties
=
46. API models in the New Enterprise
46
Internal APIs
B2B APIs
Open web APIs
Product APIs
47. API models in the Enterprise
47
Internal APIs
B2B APIs
Open web APIs
Product APIs
New Business &
Innovation Channels
WHERE YOU
COME IN!
48. MuleSoft helps power the API Economy
48
Anypoint Integration Platform
Mule Studio
Insight
MuleESB
CloudHub
Anypoint API Manager
Anypoint Service Registry
Enterprise
Manager
APIkit APIhub
50. 50
API Strategy Starting Point
Strengths Weaknesses
Opportunities Threats
• Do you have unique data or can
you glean useful insights or
trends from the data specific to
you?
!
• Do you functionality that you
have invested significant IP that
is hard to copy?
• Have you already invested in
building APIs? Do you have the
right culture and skills?
!
• Do you have a captive audience
or will you need to build from
scratch?
• Can you identify new markets for
your data or functionality?
• Can you team up with other
suppliers for more value or reach
a new audience?
• How much of your existing skills
can you leverage to gain
advantage?
• How easy it to mimic your API?
• How well do you understand
your audience and the business
models they will bear?
• Are you building your API as a
product?
51. BY 2016 THE US GOVERNMENT WILL MAKE
ALL PUBLIC DATA MACHINE READABLE
Source: White House Open Data Initiative, January 2013
52. BY 2015 THE UK GOVERNMENT WILL MAKE
THEIR TOP 25 SERVICES AVAILABLE
THROUGH APIS
Source: Government Digital Services, 2011
53. Parting Thoughts
DEMAND The Second Digital Revolution is happening.
Don't sit on the fence
RESOURCES
INNOVATION
ADAPTION
Your data and services, but your current
business models may not be viable in 3 years
Your API strategy will open up new opportunities
to trade with customers and partners
This is enterprise Darwinism - The New
Enterprise creates differentiated services to
compete in the API Economy