The growth of the User Experience Design field is astonishing, but well deserved. Thanks to UX Designers all over the world, the quality of products has increased dramatically. Design really does matter now. It’s not only Apple on the scene anymore. Samsung gizmos look better than ever. Google has redesigned all of its products. Literally every successful startup looks and works beautifully and popular iOS apps are just gorgeous… “This is the decade of User Experience Design” – we’ve heard this many times during meetings with inspirational people such as Dave McClure, Paul Singh (both 500 startups), Hiten Shah (KissMetrics), Brandon Schauer (Adaptive Path), when together with my team, we’ve visited Silicon Valley to validate our long-term strategy. Since we’re not only UX Designers, but also creators of tools for User Experience Designers, this particular declaration made us jump for joy. Is the future bright for us? It certainly is, but we still need to work hard on the way we act as a community. User Experience Design must show its merits in front of stakeholders and prove its value in financial terms.

1. DON’T JUST
WIREFRAME
Tell The Design Story
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2. THE UX DESIGN APP
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3. “This is the decade of
User Experience
Design”
We’ve heard this many times during
meetings with inspirational people such as
Dave McClure, Paul Singh (both 500
startups), Hiten Shah (KissMetrics), Brandon
Schauer (Adaptive Path), when together with
my team, we’ve visited Silicon Valley to
validate our long-term strategy.
- Growth of our field is amazing -
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Picture by milk fat

4. Picture by jurvetson
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5. HERE COMES THE DANGER
I have a feeling that many people consider UX Designers as wireframers.
By wireframers I mean unfortunate people who just do wireframes and
perhaps clickable prototypes from time to time.
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6. I’M NOT A
WIREFRAMER!
It’s about time to state: UX Design
does not equal wireframing. Let’s
make it clear: anyone can wireframe –
it’s a rather simple activity, but not
everyone can design experiences.
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Photo by Dani_vr

7. So...what is User
Experience Design?
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8. „Duuude... UX
is obvious...”
Photo by Alex E. Proimos

9. Well...it’s not
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10. User Experience Design (abbreviation UX,
UXD) - A discipline focused on designing end-
to-end experience of certain product. To
design an experience means to plan and act
upon a certain set of actions, which should
result in a planned change in the behavior of
a target group (when interacting with a
product).

11. Whaaa?
Photo by Robbert van der Steeg

12. An UX Designer’s work should
always be derived from people’s
problem and aim at finding:
•pleasurable
•seductive
•inspiring
solution.
Photo by gregor_y

13. UX LIES AT THE
CROSSROADS OF
ART AND SCIENCE
Photo by
jenni from
the block

14. WHAT SHALL
WE DO?
Picture by seier+seier Photo by ZeroOne

15. 2 Things
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16. 1.Plan an experience using a different means of
communication (Personas, Flow Charts, Sitemap,
Wireframe, Mockup, Prototype…) and our knowledge
(cognitive psychology, HCI, interaction design,
research…)
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17. 2.Tell the design story in such a convincing way that the
whole product team and stakeholders will actually
want to create the product that we designed.
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18. Tell The Design Story
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19. Why not just create a wireframe?
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20. Simple as this – a wireframe without
a context is meaningless.
It doesn’t represent the design, nor
does a clickable prototype.
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21. The design should solve
certain problems for a
certain group of people.
•Wireframes and prototypes
do not present the problem
that needs to be solved
•and do not describe a
targeted group of users
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22. Wireframes are only one
chapter of the design story
that we need to tell.
Accompanying diagrams and
documents are meant to help
you communicate your design.
Tell the whole story not just one
chapter. It will help your team
and stakeholders understand
your intentions.
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23. Read more:
http://speckyboy.com/
2012/07/23/dont-just-
wireframe-tell-the-
design-story/
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24. THE UX DESIGN APP
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25. * Professional wireframing editor
* Design Story Teller
* Ability to upload different kinds of design
documents
* Persona, Project Canvas, Business Model
Canvas templates
* Paper prototyping recognition
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26. Marcin Treder is a design enthusiast that
literally lives for creating the best user
experience possible. After years working as
a UX Designer and UX Manager he focused
on his own start-up UXPin that provides
tools for UX Designers all over the world.
UXPin tools are used by designers in
companies like Google, Apple, Microsoft,
IBM, Salesforce. UXPin was recently voted
the best start-up in Central and Eastern
Europe. Marcin enjoys writing (e.g. for
UXMag, DesignModo, SpeckyBoy...),
blogging (Blog UXPin, UXAid, Startup Pirate)
and tweeting (@uxpin, @marcintreder).