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free.
open.
future?
free.
open.
future?
stuff i've been
thinking about
<context>
stuff i've been
thinking about
what is mozilla for?



           <context>
           stuff i've been
           thinking about
what is mozilla for?
2010
1. openness and participation
2. data safer and more useful
3. open, unified mobile web
4. firefox
2060
1. openness and participation
2. ???
3. ???
4. ???
</context>
<a point>



<and two questions>
<a point>
free and open source software
= huge success story.

<and two questions>
<a point>
free and open source software
= huge success story.

<and two questions>
how far can free and open go?
<a point>
free and open source software
= huge success story.

<and two questions>
how far can free and open go?
what's next?
<a point>
free and open source software
= huge success story.
2008
2008
source: rednuht on flickr




                            stock markets crash
                            obama elected
                            beijing olympics
                            int'l year of the potato
                            spice girls reunion tour
2008
stock markets crash
obama elected
beijing olympics
int'l year of the potato
spice girls reunion tour

32% top blogs on wordpress
2008
stock markets crash
obama elected
beijing olympics
int'l year of the potato
spice girls reunion tour

32% top blogs on wordpress
200 million firefox users
2008
stock markets crash
obama elected
beijing olympics
int'l year of the potato
spice girls reunion tour

32% top blogs on wordpress
200 million firefox users
4.5 million linux netbooks
a clear
conceptual
map
study
         a clear
  copy
         conceptual
modify   map
 share
many more




               source: larskflem on flickr
millions can

 study
  copy
modify
 share
moved the market
moved the market = a more


hackable              world
who?
fosdem 2008
                                          you
              source: joseppc on flickr
fosdem 2008
celebrate




                                                      you
                          source: joseppc on flickr
<first question>
<first question>
how far can we take free + open?
2003
2003
arrow II on flickr
source: never was an




                       concorde makes final flight
                       european constitution drafted
                       human genome completed
                       int'l year of freshwater
                       australia wins cricket world cup
2003
arrow II on flickr
source: never was an




                       concorde makes final flight
                       european constitution drafted
                       human genome completed
                       int'l year of freshwater
                       australia wins cricket world cup

                       and
                       the web is in danger
monopoly
also
people
  couldn't
 study
  copy
modify
 share
  the web
study freedoms matter
  copy
modify
 share
study freedoms matter
  copy not just for software
modify
 share
study freedoms matter
  copy also for the web
modify
 share
study conceptual map
  copy also for the web?
modify
 share
things getting better
things getting better
all users
can hack.
more user
 freedom.



              things getting better
all users
can hack.
more user
 freedom.



              things getting better
things getting better
free + open = far
<second question>
<second question>
what's next?
2009
2009
on flickr
source: chrisjohnbeckket




                           european elections
                           guantánamo bay shut down
                           1 million english words
                           int'l year of natural fibres
                           the smiths reunion tour
2009
on flickr
source: chrisjohnbeckket




                           european elections
                           guantánamo bay shut down
                           1 million english words
                           int'l year of natural fibres
                           the smiths reunion tour

                           and
                           free software goes big in mobile
epic
battle
epic
                              battle
source: storm gal on flickr
source: mr tentacle on flickr
                      vs.
          source: storm gal on flickr
source: mr tentacle on flickr
                                        how can open win?
                      vs.
          source: storm gal on flickr
how can open win?
hardware
hardware
software
hardware
software
web
hardware
source: nix pix on flickr

                            software
                            web
                            network
hardware
software
web
network
cloud
hardware
source: Nick Hendry on flickr
                                software
                                web
                                network
                                cloud
                                pricing
hardware
software
web
network
cloud
pricing
permissions
hardware
          software
          web
          network
          cloud
          pricing
          permissions



open mobile ecosystem
open mobile ecosystem
study
copy
modify
share
study
 what conceptual
maps do we need
                   copy
for open mobile?
                   modify
                   share
study
 what conceptual
maps do we need
                   copy
for open mobile?
                   modify
                   share
                   we don't know
study
 what conceptual
maps do we need
                   copy
for open mobile?
                   modify
                   share
                   we don't know
                   (and mobile is just the start)
we need better (and bigger) maps




             we don't know
             (and mobile just the start)
<conclusion>
why does mozilla

care?
why does mozilla

care?
we need a better map to do this
things we want on the map
things we want on the map




Strong values
things we want on the map




Strong values, freedom beyond just code
things we want on the map




Strong values, freedom beyond just code
Great free software
things we want on the map




Strong values, freedom beyond just code
Great free software, that people love to use
things we want on the map




Strong values, freedom beyond just code
Great free software, that people love to use
Users as hackers
things we want on the map




Strong values, freedom beyond just code
Great free software, that people love to use
Users as hackers, anyone can bend anything
but what else?
my what else
my what else




connect open source and education
another what else
another what else




mapping freedom + web services
your what else
your what else


what's on
your map?
what's on
   your map?
take 5 minutes to talk about your map
thanks
to lilly, beltzner and everyone i stole slide
ideas from. everyone who commented.
and all the great photographers on flickr.


                                                       mark surman
                                                       mozilla foundation
                                                mark@mozillafoundation.org


                                                     this deck @
                                    www.slideshare.net/msurman

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