Marta Strickland

Greater Detroit Area United States

Customer Experience Strategy at MRM Worldwide

Technology / Software / Internet

Expertise in consumer research, trend watching, customer experience planning, and marketing technology. Marta Strickland spends most of her time at MRM Worldwide helping their clients with mapping customer journeys, identifying pain points, making customer-focus part of company culture and process, assisting in marketing technology portfolio planning, and developing content and measurement strategies. Her previous positions included leading an advocacy-based customer strategy for Ford Motor Company, helping them plan new social programs against a growing complicated customer ecosystem. She also helped lead an innovation group for General Motors that partnered with next-generation technol...