The document provides an overview of the Brazilian market, including a sports calendar from 2011 to 2016 highlighting several international sporting events hosted in Brazil. It also includes charts showing trends in internet access, mobile phone use, tablets and smartphones ownership, paid television, and advertising spending in Brazil.

1. BRAZILIAN MARKET OVERVIEW
Designed by Marco Papaleo
RIO DE JANEIRO – BRAZIL
Achilles Media Ltd
March 14th – 15th - 2012
www.nextSPORT.org
www.nextSPORT.org

2. Sports Calendar – 2011 - 2016
2011 Oct.14 – Oct.30 Pan American Games Gualdalajara (Mexico)
Jul.27 – Aug.12 Olympic Games London (UK)
2012
Aug.29 – sep.9 Para Olympic Games London (UK)
Confederation Cup
2013 Jun.15 – Jun.30
(pre-world cup)
Brazil
Feb. 7 – Feb.23 Winter Olympic Games Sochi (Russia)
2014
Jun. 12 – Jul.13 World Cup Brazil
February Copa America (soccer) Brazil
2015
Jul.10 – Jul.26 Pan American Games Toronto
Aug.5 – Aug.21 Olympic Games Rio de Janeiro (Brazil)
2016
Sep.7 – Sep.18 Para Olympic Games Rio de Janeiro (Brazil)

3. Internet in Brazil

4. Internet in Brazil

5. Mobile in Brazil
Voice Data 3G

6. Tablets x Smartphones in Brazil
Tablets Smartphones

7. Paid TV in Brazil

8. Advertising in Brazil
In Brazilian Reais
Currency rate: 1 USD = 1.75 Reais