SxSW is one of the top communications trend events in the world. If you are attending this year's SXSW-i, read our guidebook to learn all you need to know about the conference, prepared by our veteran SXSWi attendees in North America - Stephanie Agresta, Laura Chavoen and Mark McClennan. Follow our conversations on the subject on Twitter with the hashtag #MSLGROUPSX and connect with us @msl_group for any feedback.

1. Austin
Insiders' Guide to SXSWi 2013
SLGROUPSX
Follow us: @MSLGROUPNA #M

2. Congratulations. You’re attending one of the top communications trend events
in the world. We recognize what you get out of your investment in time and
resources is directly proportional to your investment in preparation. So, we asked
some of our veteran SXSWi attendees what they think.
S
tephanie Agresta
Stephanie is Global Director of Social Media and Digital at MSLGROUP .
She is busy building the next-generation agency. A veteran of SXSW
and the founder of the Blogger’s Lounge (a social media influencer hub
located inside the ACC), Stephanie loves connecting to her friends and
colleagues IRL in Austin every year. When she’s not in the Blogger Lounge
or consuming content, look for her red cowboy boots in the lobby of the
Four Seasons.
Laura Chavoen
Laura is SVP Director of Digital Strategy at MSL Chicago. She is a wanna-
,
be geek and excited for yet another week of inspiration, creativity and
breakfast tacos at SXSW. While always looking for new insights, ideas
and executions for her clients and MSLGROUP she’s also looking forward
,
to hearing how others continue to tackle the challenges of executing at
scale and micro-segmentation, as well as the Monks of Invention 2013
Conclave.
Mark McClennan, APR
Mark is a senior vice president at Schwartz MSL Boston where he heads its
Consumer Technology and Insights practice groups. He has been going
to SXSW for years and is frequently part of the roving band of jacket-
wearing financial services and payments technology professionals that
debate the future of mobile wallets, payments, banking and social media,
while everyone else is wasting time in lines trying to get into sessions with
Hollywood celebrities. When not at SXSW, he provides strategic counsel for
clients including Ancestry.com, LifeLock, Fiserv and Epocrates.
2
Join in the conversation on MSLGROUP social media - @MSLGROUPNA
on Twitter or MSLGROUP Americas on Facebook. You can also track the
conversation using our hashtag #MSLGROUPSX in conjunction with #SXSW.

3. As You Are Planning and Packing…
SXSWi is a big show in a small city. That creates the expected tension between
resources and need. There will be crowds, lines and waits. However, the show is
manageable if you keep some basic guidelines in mind as you prepare for your
SXSW adventure:
B
ring comfortable shoes. You’ll be walking and standing more than you
1 expect or plan.
B
e prepared for some strategic socializing. The sessions are incredible,
2 but the lounges and parties are where you really learn and make connections. Be
courageous and remember to bring business cards!
T
ake along extra chargers and batteries. Don’t depend too much on
3 technology being available. What? Isn’t this a conference about technology?
Right. But, the WiFi is still almost always overloaded, signals will fade in and out
and your battery will run out of juice long before you do. The solution: bring extra
batteries, a portable charger and have the hutzpah to ask to borrow the technical
fruits of others when you are desperate. Also know that you can charge up at the
lounges; striking up a conversation at a charging station is a great way to meet
new friends.
B
ring your running shoes. The trails along the Colorado River are wonderfully
4 flat, and there is no better way to experience the Austin atmosphere than with an
early morning run or walk, before the city wakes up.
K
eep your own stash of snacks and water. Stop at the Wag-A-Bag or
5 another convenience store on the way from the airport or on the outskirts of town
or near the hotel. Or, better yet, pack your luggage with some pretzels and water
bottles. The lines at SXSW are long. You don’t want to miss your prime seat in the
10th row just because you need libation.
B
e aware of the weather. Austin in March has a wide range of weather.
6 This year, things are shaping up to be comfortable, but chilly. A quick check to
Accuweather.com shows that the high temperatures over the course of SXSWi will
range from 73 degrees F on Saturday to 60 degrees F on Monday. Lows will be in
the 40s and 50s. Bring your rain gear. Showers are possible on Saturday.
ownload the SXSW GO app. This is the official app for SXSW, and it includes
D
7 schedules, events, a map of locations, and the ability to sync with your SXSW
account.
3

4. Session Planning...
Surviving in Austin...
There’s hundreds and hundredsespecially if your hotel is downtown.Look for the
Austin is a very walkable city, of panel sessions and nearly all of them are
great. You have the opportunity to get from location to remember that there are
SXSWi shuttle buses to help you be choiceful. Just location. However, here are
very some additional things to keep in mind: panels are at an introductory level.
few bad choices. However, a lot of the
So, if your fskillsare driving, use the secret garage. If this could manage toopportunity
you are already somewhat developed, you didn’t be your snag a
I
1 out within walking As you may have already There is a garage on defines
to branchhotel even farther. distance of SXSWi don’t despair. noted, SXSW now 2nd
panels asstreet. If you Intermediate,you can probably snag a spot. It’s just two blocks
Beginner, get there early, or Advanced.
away from the convention center. And then, when heading out to that evening
gathering, it is an easy walk to your car where can drop your gear.
Before we get specificfriend and explore. Not literally, of course. But you should a few
Grab a new in our favorite panel choices, we want to point out
2 approach this adventurepanel opportunity to make and meet new friends and
trends we noticed this year in as an topics.
contacts. Especially explore the music scene. There is live music every night all over
Austin, so read the sign posts, collect the postcards you’ll be handed at every street
corner, explore and have fun!
• Data data data… Data capture, data analysis, data usage and data
eep time available for the random opportunity. Don’t overschedule your
K
3 time. Leave things of mind for SX attendees, echoing what we’re seeing
privacy are top relatively flexible. Permit yourself to indulge in that random and
spontaneous world that is SX. There are multiple sessions focused on the
in business conversations.
issues and the tactics of data collection and management.
eep an ABC list of panels. First choice full? No prob. if you have your B list.
K
4• You may even need of gaming…Gaming remainstier robust theme,
The evolution your C list. The point is, make a list, a your selections and
check it twice. This list strategyyears, we’ve seen brandsproductive schedule
but over the past several will become your lifeline to a and business
even when your priority plans fail.
taking note and the sessions shifting from experience, design and
iew a keynote from a satellite. Unless you feel a compelling need to take
V
development to adoption, integration and usage.
5 in a keynote at the Convention Center, you may want to avoid the crowds. Most
The Maker Culture” continues to surge…The Maker Culture
•“keynotes are shown in satellite locations, often rooms where other interesting
has now broadened in topics, movingThese locations are less and play as
sessions will be held immediately afterward. into craftsmanship crowded
much asyou quality networking time with those having similar interests. Satellitethe
and give tech and innovation. There are several sessions exploring
keynote locations are in each of the different venues.
business and role of Makers, both in terms of product development and
creation asconversation on Twitter, but don’t let Twitter own your every
ollow the well as leadership and management.
F
6 move. At a party and see the Twitter flow all about the party cross-town? Do
you bail and party hop? Or, do you wait for things at your event to “open up?”
Sometimes, it’s better not to become Twitter-insecure and spend your night chasing
everyone else’s good time. Try to relax and enjoy.
ang at the conference center and its lounges. Build a strategy to run into
H
7 interesting people for ad hoc conversations that might inspire you. In particular,
check out The Blogger Lounge, the Chevy Spark Lounge, the PayPal Exchange (for
our geekier friends), and for anyone whose passion point is people in social good,
the Beacon. See the full list of lounges here: SXSW Lounges
hether your goal is to gain career advice on women in leadership,
W
8 or meet a new friend, consider the Women 2.0 Meet-up. Some of the
smartest women in business today will discuss everything from the challenges of
leadership to striking work/life balance.
4
4

5. Session Planning...
There’s hundreds and hundreds of panel sessions and nearly all of them are
great. You have the opportunity to be choiceful. Just remember that there are
very few bad choices. However, a lot of the panels are at an introductory level.
So, if your skills are already somewhat developed, this could be your opportunity
to branch out even farther. As you may have already noted, SXSW now defines
panels as Beginner, Intermediate, or Advanced.
Before we get specific in our favorite panel choices, we want to point out a few
trends we noticed this year in panel topics.
• Data data data… Data capture, data analysis, data usage and data
privacy are top of mind for SX attendees, echoing what we’re seeing
in business conversations. There are multiple sessions focused on the
issues and the tactics of data collection and management.
• The evolution of gaming…Gaming remains a robust theme,
but over the past several years, we’ve seen brands and business
taking note and the sessions shifting from experience, design and
development to adoption, integration and usage.
•“ he Maker Culture” continues to surge…The Maker Culture
T
has now broadened in topics, moving into craftsmanship and play as
much as tech and innovation. There are several sessions exploring the
business and role of Makers, both in terms of product development and
creation as well as leadership and management.
5

6. Keynotes Featured Sessions...
All of the keynote sessions are “must-see” events – SX continues to do an
outstanding job at capturing the current zeitgeist and seeing into the future,
finding just the right topics and people to excite and inspire. Keynotes are at
2pm each day of SXSWi, and you can read about them here: SXSWi Keynotes
We look forward to Elon Musk’s keynote (Saturday, March 9, 2 pm). As an
incredibly thoughtful entrepreneur, he successfully strikes the balance between
technology and business, with a focus on accessibility. With multiple well-known
companies on his CV (PayPal, SpaceX, Tesla), his experience is robust and his
vision is not to be missed.
In addition to the keynotes, the SXSWi Featured Sessions are worth adding to
your SXSW schedule. One in particular that we’d like to call out:
Brian Solis, a principal analyst at the Altimeter Group who spoke at an
MSLGROUP New York Social Media Week panel discussion on February 20, will
be interviewing Shaquille O’Neal on Monday, March 11 from 12:30-1:30pm
in Dell Hall at the Long Center. On Twitter, Shaq was the first verified celebrity
account and now has more than 6.6 million followers – Jack Dorsey once said:
“Twitter wouldn’t be what it is today without Shaquille O’Neal.” Additionally,
Brian will debut his new book “What’s the Future of Business?”
Austin
We’re also excited to cheer as danah boyd is inducted into the Interactive Hall
of Fame (Tuesday, March 12, 6:00pm). As a leading researcher across all areas
of privacy, danah sets user, political and business agendas, and her influence
extends from her work at Microsoft Research to both the MacArthur Foundation
and Lady Gaga’s Born This Way Foundation.
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7. Session Recommendations...
As you are planning your panel selections, it may be smart to map these against
some of the emerging next-generation communication needs. Here’s what we
think might be cool and interesting:
Big Data
Big Data is one of the top trends in communications and business. There are
almost 20 sessions focusing on it at SXSW. But just like when you are analyzing
big data it is easy to get overloaded. A few sessions that stood out include:
Big Data: Is It Killing Creativity?
Aseem Chandra, Vice President of Marketing, Adobe
Sunday, March 10, 4:00-4:15 -- Hilton Austin, Room 615AB
Intermediate – http://schedule.sxsw.com/2013/events/event_IAP2751
#sxsw #datasxsw
Storytelling. Creativity. Emotion. These elements have forever been the
backbone of marketing. The rise of marketing analytics has resulted in
information previously not available to an artistic industry rooted in creativity,
not numbers. But how much customer data is too much? What if creatives
overanalyze data and lose the art of compelling storytelling? Will dashboards
push aside storyboards? Hear how data and creativity are both competing
and coexisting in marketing today.
Big Data Meet Up
Silona Bonewald, Co-Founder, TuneHopper
Sunday, March 10, 11am-12pm -- Driskill Hotel, Driskill Ballroom
#sxsw #bigdata
http://schedule.sxsw.com/2013/events/event_IAP993359
together with other Big Data professionals for an hour of brainstorming,
Get
idea-building, networking, friend-making and career-enhancement. Or,
attend this Meet Up to learn more about this segment of the industry -- or if
you are looking to hire a Big Data expert for your company.
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8. Consumer Data: Can I Get Satisfaction?
Rick Orr, Exec VP Co-Founder, Tabbedout
Sunday, March 10, 11am-12pm -- Four Seasons, Ballroom
Advanced - http://schedule.sxsw.com/2013/events/event_IAP654
#sxsw #tabbedout
obsession with data and contextual presentation of content (or products!)
Your
should be fed in this session on how brands use customer data, both today
and tomorrow. Data mining carries many negative connotations, but also
offers companies the ability to provide a targeted and valuable experience.
We’re eager to learn which companies use data to provide better service, and
how.
Culture
Pop (Up) Culture
Annika Dubrall, Strategic Sourcing, Gap Inc; Brian De Lowe, Principal, The
Kor Group; Patrick Keenan, Co-Founder – SQFTSQFT; Tina Santiago, User
Experience Designer, Hot Studio Inc
Saturday, March 9, 3:30-4:30pm –- Four Seasons, San Jacinto Ballroom
Intermediate - http://schedule.sxsw.com/2013/events/event_IAP2266
#sxsw #PopUP
Pop Ups sell experiences, access and disruption as much as they sell
products, and they are ubiquitous in urban areas across the globe. We’re
interested to learn more about the business metrics behind these ‘events’,
to see if they are augmenting digital commerce and filling the gaps left
by a challenging economy, or if pop ups are merely a spark, destined to
fade away.
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9. Present Shock: When Everything Happens Now
Douglas Rushkoff, Author, Present Shock, Codecademy
Saturday, March 9, 5:00pm - 6:00pm -- Austin Convention Center, Ballroom D
Advanced - http://schedule.sxsw.com/2013/events/event_IAP4450
#sxsw #rushkoff
Life today is live, real-time, and always on. It’s not a mere speeding up, however
much technology accelerated the rate at which we attempt to do things. Living in
the eternal present has affected our biology, behavior, politics, and culture: Zombie
apocalypse fantasies signal our yearning for an ending; the Tea Party and Occupy
Wall Street form two sides of the same post-narrative coin; investing in the future
has been replaced by a futile effort to extract value off the trade itself; the tragedy
of 9/11 disconnected an entire generation from a sense of history, while conspiracy
theories actually comfort us when linear stories no longer have time to play out. This
talk is about the new “now,” how to develop for it, create content for it, do business
in it and, most of all, live in it.
Innovation
Innovation Leadership in the Agile Age
Scott Cook, Founder, Intuit
Sunday, March 10 @12:30-1:30 -- Hilton Austin Downtown, Salon FGH
Intermediate - http://schedule.sxsw.com/2013/events/event_IAP6682
#sxsw #agilelead
Leadership is a rare and treasured quality, critical for innovation, but also for
ensuring relevance to a changing consumer as well as a satisfied workforce. We look
forward to hearing Scott Cook’s insights on how to enable teams to experiment with
transformation, with the full support and empowerment of leadership.
Storytelling
With storytelling being a central component of how brands connect with and
engage consumers, it is no surprise there are 55 sessions on storytelling. A few
that jumped out at us include:
Data, Storytelling and Breaking Through the Noise
Sunday, March 10, 9:30-10:30am -- Wanderlust
Intermediate - http://schedule.sxsw.com/2013/events/event_IAP15530
#sxsw #BrandStory
S
torytelling can make the difference between being heard and being lost in the
noise… how can brands do it well? This panel explores how data driven stories
can enable brands to reach their desired audiences, and have significant impact.
9

10. How Can Brands We Love, Tell Stories We Share?
Aman Govil, Prod Mktg Mgr, Google; Kevin Mayer, VP Marketing, Volkswagen;
Winston Binch, CDO, Deutsch Advertising
Sunday, March 10, 3:30-4:30pm -- Austin Convention Center, Ballroom G
Beginner – http://schedule.sxsw.com/2013/events/event_IAP15722
#sxsw #brandstory
We’re in the midst of a second creative revolution, this time driven by art,
copy and code. A brand’s story is no longer just an ad, or a book, or a
film; it can be just about anything, and live anywhere. What do these new
kinds of stories look like? Google partnered with a few iconic brands and
visionary creatives to find out. In this session, we’ll present experiments
in ads, apps, social and mobile and that are reimagining advertising’s
future.
New Standards for a New Era of Journalism
Craig Newmark, founder customer service rep, Craigslist, and Kelly McBride,
Sr Faculty, The Poynter Institute
Sunday, March 10, 5:00-6:00pm -- Hilton Austin Downtown, Salon FGH
Intermediate - http://schedule.sxsw.com/2013/events/event_IAP5248
#sxsw #mcnewmark
Trust in traditional news sources is at an all-time low. Trust in new start-
up newsrooms is even lower. Why is this? Craig Newmark (yes, that
Craig Newmark) and Kelly McBride of The Poynter Institute last year
gathered some of the top thought leaders in journalism to write a new
set of Guiding Principles for the 21st Century. Newmark and McBride will
team up to debate these findings, the revelations of the essays, and the
implications for journalism and democracy.
10

11. Technology
Brainstorming Technology First
Will Turnage, VP Technology Invention, R/GA
,
Saturday, March 9, 12:30-1:30pm – Omni Downtown
Beginner - http://schedule.sxsw.com/2013/events/event_IAP1052
#sxsw #techfirst
Technology is driving much of today’s business opportunities and offers a
solid foundation for creative thinking and new ideas. This session offers
a technology-first process and exercises as well as examples of successful
products and services developed with this methodology. This approach to
melding tech and creative should be insightful and inspiring!
Emerging Media Devices
Aaron Smith, VP Mobile Tablet Strategy, Team Detroit; Glenn Stansbury, VP of
,
Sales, Hipcricket; Maani Safa, Global Innovation Dir, Somo Global; Scott Mills,
Dir, Brand Strategy - Digital, Team Detroit
Friday, March 8 @2-3pm – Wanderlust
Intermediate - http://schedule.sxsw.com/2013/events/event_IAP15969
#sxsw #DetroitLab
Given the proliferation of channels, the frequently simultaneous usage
of multiple devices, and a constantly changing landscape, getting the
message heard by the RIGHT audience is an ongoing challenge. This
panel promises to explore both tactics for today as well as offering insight
into what the future may hold.
11

12. Other
The Big Power Shift in Media
Jonah Peretti, CEO Founder, BuzzFeed
Tuesday, March 12, 12:30pm-1:30pm -- Austin Convention Center,
Exhibit Hall 5
Advanced - http://schedule.sxsw.com/2013/events/event_IAP2117
#sxsw #PowerShift
W
hen SXSW Interactive began, blogging was new, people still sent email
forwards, and print media stocks were at record highs. The South By crowd knew
a big change was coming but the rest of the world didn’t. Now the change is
here for everyone. We’re in the midst of the big shift from portals, to search, to
social. Facebook, Twitter, and the social web are mature and content spreads
faster and further than ever before. Owning the printing press or the broadcast
pipe matters less and less in a world where creating content people love to
share is the key to success. Jonah Peretti, BuzzFeed CEO and Founder will
discuss the next wave of innovation in media. He will share practical advice on
how your ideas can spread to millions of people and how your business can
adapt to a world where social is the biggest growth engine, banner ads are
dying, and Facebook and Twitter have become the new starting point for news,
entertainment and culture.
Esther Dyson, Release 0.9
Esther Dyson, Chairman, EDventure Holdings; Christine Lagorio,
Exec Editor, Inc. magazine
Tuesday, March 12, 12:30pm-1:30pm -- Austin Convention Center, Ballroom D
Advanced - http://schedule.sxsw.com/2013/events/event_IAP16016
#sxsw #Release9
The prescient and inspirational Esther Dyson will be offering her
perspectives on what’s intriguing right now in an interactive conversation.
Esther always seems to get interested in things before they become
popular. Her enthusiasms include space travel, the quantified self, and
Russia. But she’s no dreamer. She has investment positions in 23andMe,
Facebook, Evernote, LinkedIn, Square, and Yandex, along with some of
the most world’s most fascinating companies you’ve never heard of.
12

13. Identity and security are topics of interest to communicators. One session that is
a “can’t miss” for Mark McClennan is:
Identity+30: The Future of Identity
Sam Lessin, Director of Products, Facebook
Sunday, March 10, 5:00-6:00pm -- Sheraton Austin, Capitol View South
Beginner - http://schedule.sxsw.com/2013/events/event_IAP5512
#sxsw #idplus30
One thing that many people find troubling is our society’s inability to
think and plan more than a handful years into the future. This relatively
short term perspective is fully insufficient as we move towards an ever
faster, more interconnected, and more dynamic world where we need
to keep alive the discussion about the long-term implications of these
emerging macro-trends. While he’s normally the moderator of these
events, Sam Lessin, the founder of drop.io and current director of product
at Facebook leading the Identity Product Group, will be speaking on what
identity might look like in 30 years: Identity+30.
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14. Parties @ SXSW...
Big parties are accessible if you have a badge, but you might find that you’re
spending more time waiting to get in than you are partying. One solution is to
go at off-peak times and meet up with friends afterward. Be open to where the
night takes you.
For a list of all the parties at SXSWi: SXSWi Parties
Our party recommendations are:
Interactive Opening Party - Friday
PayPal - Pop! In Party - Saturday
MashBash at SXSW - Sunday
#VegasTech SXSW Party – Monday
Interactive Closing Party – Tuesday
(Kudos to you if you’re still going strong on Tuesday after a party every night.
Not many people can do that)
Be sure to go to one of the @NIGHT at #FEED parties sponsored by Twitter
(there is one every night)
MSLGROUP is a sponsor of Friday night’s TechSet party – register with the
password “vip@sxsw” we’ll see you there!
14

15. Hungry? Here’s a Few Picks …
Although she now works at MSL Atlanta, Texas native Lindsey Kusiel keeps Austin
close to her heart – and her stomach. Here’s what this UT grad and foodie has
to say about Austin’s food scene:
“Check out my restaurant, food truck, happy
hour and activity suggestions all around
the ATX! You and your taste buds won’t be
disappointed. Follow me on Twitter @kutesiel
if you have any questions or just want to
tweet. Have fun at SXSW!!”
Breakfast/Brunch:
South Congress Café: Not only is South Congress Café the greatest brunch
spot in town, but it’s on the South Congress strip – a popular spot for tourists.
Don’t leave without trying their famous Bloody Mary!
Cisco’s: Migas and biscuits, what more could you want? It’s a hole in the wall
on East 6th Street. Don’t go if you’re turned off by old tables and lack of décor,
but that’s what makes it so special.
Juan in a Million: If you’ve never had a breakfast taco, then you’re in for a
treat. Man vs. Food attempted the “Don Juan” taco – Try to eat as many Don
Juan breakfast tacos as you can. Last I checked, the record was eight!
Z Tejas: Check out this upscale southwestern brunch or dinner spot on West 6th
Street.
24 Diner: Not your typical diner food. The best chicken and waffles in Austin.
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16. Lunch:
Torchy’s Tacos: Go to Torchy’s for the best breakfast taco for lunch you’ll ever
eat. Try out the Migas, Brushfire, Baja Shrimp or make your own! Above all,
don’t miss out on the chips green chile queso as it’s the FINEST in town.
Franklin Barbeque: If you want to get messy, check out Franklin BBQ for
brisket, ribs, pulled pork, turkey, sausage and more. Don’t be scared away by
the line that wraps around the restaurant!
Perlas: Top patio spot in town for people watching and known for their yummy
seafood and oyster bar.
Fricanos: In the mood for a sandwich? Check out one of the most delicious
paninis you’ll find in Austin. It’s right by UT Campus, so order to-go and walk up
Guadalupe Street.
Food Heads: Specialty sandwiches, soups, salads and sides are all made from
scratch, and they have multiple tea flavors too.
Hula Hut: Hula Hut is Mexican food with a Tiki twist! The restaurant sits on the
lake, so ask for a prime table on the back patio.
Hopdoddy: Known for their burgers and beer, hopdoddy offers the freshest, all-
natural ingredients with buns made from scratch and baked fresh twice daily.
Dinner:
La Traviata: A delicious Italian bistro on Congress Ave. known for a variety of
pasta dishes! This one is owned by a relative of someone in the home office. We
nighly encourage a visit.
Eddie V’s: The nicest seafood restaurant that downtown Austin has to offer.
Order the Tuna Tartare to start, the Hong Kong Style Sea Bass or Bone-in Filet
for your entrée and don’t leave without tasting the Bananas Foster Flambé for
dessert.
Matt’s El Rancho: For a real Tex-Mex experience, go to Matt’s El Rancho. It’s
wonderful for big parties. Must drink Mexican Martinis (two is the limit!)
16

17. Manuel’s: This restaurant is a more upscale Mexican spot on Congress that
offers tasty food and drinks.
Vespaio: Italian at its finest. Vespaio is on South Congress and has authentic
antipasti salads, wood-fired pizzas, pastas from light to robust, extraordinary
entrees, and decadent desserts.
Uchi or Uchiko: Uchi is closer to downtown but Uchiko is larger, both offer
Japanese small plates and sushi. If you’re a Top Chef fan, you know that Paul
Qui (winner of Season 9) is the executive chef at Uchiko.
Moonshine: Southern style American cooking on Red River Street. The Pecan
Crusted Catfish and White Chocolate Bread Pudding are staples!
Second Bar + Kitchen: Great cocktails with a delicious seasonal menu. The
kitchen offers small plates and large entrees perfect for sharing or keeping to
yourself.
And in case you were wondering, we’ve tracked a few other things you need to
know:
Food Trucks: Happy Hour: Activities:
1. East Side Kings 1. 219 West 1. LBJ Library
2. Hey Cupcake! 2. Iron Cactus 2. ats on the
B
Congress bridge
3. Mighty Cone 3. J Blacks Feel Good
Kitchen and Lounge 3. Townlake
4. Kebabalicious
4. The Driskill Bar 4. Alama Drafthouse
5. G’Raj Mahal
5. Max’s Wine Dive 5. Barton Springs Pool
6. Zilker Park
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