Chance for Change is an event led by MSLGROUP in partnership with Sciences Po. Together with Millennial leaders and speakers from some of the world’s leading companies, we will consider how young people, in their roles as consumers, workers and innovators, can lead the response to climate change. MSLGROUP units Salterbaxter MSLGROUP and Publicis Consultants MSLGROUP have been part of a global collaboration for the event. For more details about this initiative visit: http://bethechance.com https://twitter.com/bethechance

1. Nidhi Chimnani
Director, Research & Insights, MSLGROUP
(and a Millennial)
@nidhichimnani
How Millennials feel about
climate change
And what we want to do about it.

2. In October and November 2015,
we engaged with a community
of 270 Millennials to
understand their views
on climate
change.
18-30 year olds
10+ countries
42% younger Millennials (18-25 year olds)
60% female
at www.bethechance.com
The circles indicate the number of responses from these countries.

3. What emotion do
Millennials feel when
they think about
climate change?

4. Powerless HopefulSadFrustratedScared
Millennials feel….

5. Worried
Anxious
Concerned
Alarmed
Fretful Sense ofAngst
Anguished
Distressed
Nervous
Apprehensive
Restless
Confused
Uncertain
Millennials know
things cannot
continue as is –
we must change.
But is it possible?
What will the
future bring?
Afraid
Terrified
Horrified
SCARED

6. Angry
FRUSTRATED
Disappointed Contemptuous
Disgusted
Sickened
Dissatisfied
Tired
AnnoyedHeadache-y
Shock
Surprise
Disbelief
Millennials have
raised their
expectations. They
want businesses
to transform their
processes and
deliver real
change.

7. - Elena, 19, UK
[I’m] shocked that the things most of
us don't even think about can have
such a huge impact half way
round the world!
UK

8. - Lauren, 24, United States
Businesses should be held
responsible for the products they
are making and what happens
after the products are used (and
how they are disposed).
US

9. - Sara, 24, Denmark
It’s so easy to do something,
so why on earth do politicians
and companies have to make it
so hard?
Denmark

10. Millennials are
confronted by the
scale of problem,
and the complexity
of engaging all
actors.
The result is a
deep sense of
pessimism.
POWERLESS
Helpless
Resigned
ParalyzedDefeated
Desolate
SenseofUrgency
Desperation
Panic
Hopeless
Despaired

11. Millennials also
insist on
collaboration
between these key
actors – especially
Business and
Government.
It’s no wonder that Millennials say Government, Society
and Business are together most responsible for change.

12. Millennials
are slowly
beginning to
realize their
habits are
part of the
problem too.
Upset
Depressed
Devastated
Heartbreak
Ashamed
Embarrassed
Uncomfortable
Disoriented
Unpleasant
Negative
Terrible
GuiltySAD

13. 52% 52% Millennials hold
themselves co-responsible
for implementing solutions.

14. Winnie, 22, Taiwan
I feel sad. I am an environmentalist,
I want to slow down climate change
personally. Taiwan

15. A.Y., 30, Malaysia
We need to save Earth for the
next generations. We cannot live
happily when seeing our own
house are being burnt.
Anxiety rises and people are sick
both emotionally and in bodies.
I do not want to feel sick
anymore. Malaysia

16. Shina, 25, China
Everybody is responsible for climate
change. We can do every little thing to
change the situation and we have to!
Companies can push people and I
think we need leverage this to effect
more people to take action.
China

17. Here’s how Millennials want businesses to address climate
change.
find out about
greener and
cleaner products
recycle find out about
sustainability
initiatives
get
involved
100%
MAKE IT EASIER FOR ME TO...

18. operate
(upgrade processes
and the way you work)
100%
innovate
(give me greener
products)
invest
(invest in clean
solutions
and startups)
package
products
(use eco-friendly
materials)
donate
(support more
causes)
CHANGE THE WAY YOU...
Here’s how Millennials want businesses to address climate
change.

19. governments
100%
better
suppliers
organizations people
like me
charities religious
organizations
other
PARTNER WITH...
Here’s how Millennials want businesses to address climate
change.

20. Some Millennials
feel hopeful about
climate change –
they see it as an
opportunity
for global
collaboration.
Hope
Actlike one planet
OpportunityChange
Excited
Positive

21. Climate change is the greatest threat to
civilized human culture and progress.
On the other hand, it is the greatest
potential for innovation, collaboration and
the establishment of a real
global community.
Asger, 30, Denmark
Denmark

22. If you were President or Prime
Minister of your country…
We asked Millennials what they would do if
we offered them some power.
If you had $100 million to
address climate change…
Power
Money Authority

23. If Millennials had $100 million to address
climate change, they would invest in…
RENEWABLE
ENERGY
Solar & wind energy
Solar infrastructure
INNOVATION
Research
R&D
Desalination
FOOD SECURITY
Sustainable farming
Food supply
Micro-farming
REPAIR
Re-forestation
EDUCATION
Awareness

24. If Millennials were Head of State of their country,
they would introduce…
eco-mindset eco-system eco-nomy
1 2 3

25. 3
Recommendations
for Business

26. 1. The fight against climate change
should be everyone’s fight
• Make it relevant to everyone’s
daily lives.
If they know they can make a difference,
they will.
• Inspire people to innovate new
ideas and technologies.
Individual actions – around aspects like clean
energy, sustainable agriculture, R&D – will lead to
a significant collective response.

27. 2. The tipping point for Sustainable Business
is now
• It’s time for transformation.
With increasing pressure from Millennials, and in
fact all stakeholders, businesses must find new
ways to operate.
• A new era of performance with
purpose.
There is a ‘Race to the Top’ – this will be amplified
by early actors and the UN climate change
conference.
www.bit.ly/ChanceforChange

28. 3. Businesses,
Millennials are your best chance for change.
• We are acting anyway.
With businesses, or on our own.
• We are stronger together.
Millennials bring the passion, the vision, the
creativity. Businesses bring stability, scale and
structure. Both are crucial for success.

29. Thank you!