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Change Management for
DigitalTransformation
Michael Sampson
The Michael Sampson Company
michaelsampson.net
business transformation
disruption
digital transformation
re-imagining effective work
future of work
business transformation
digital transformation
re-imagining effective work
future of work
disruption
What is digital transformation?
What is digital transformation?-enabled change
NewTool or
Approach
Direct
Indirect Indirect Indirect
Autonomous
Vehicles
Don’t have to
drive to work
Can work,
read or sleep
in your own
vehicle
Acceptance
of death by
robot
Don’t have to
own a car
No street
signs or car
parks
“Phonecar”
Direct
Indirect Indirect Indirect
Tesla
PowerWall
Not paying
the
electricity
company
every month
Resilience
and self-
sufficiency
Environment
improves;
Clean energy
(wind, solar);
No power
lines
Transmission
network is no
longer an
asset
Direct
Indirect Indirect Indirect
Starbucks
Mobile Order
& Pay
Order from
phone, pay
from
Starbucks
card
Less time
waiting in
line
(900,000
hours/year)
Don’t have
to pay
each time
Starbucks a
financial
services
company
Direct
Indirect Indirect Indirect
Digital
Tools
Practices and
Processes
What
Do
Tasks
Organisation
Structure
Where/When
Get work
Report
Corporate
Culture
How
Norms
Attitudes
Business
Model
Why
Value given
Value gained
Office 365
Less Email,
More
Yammer
Discussions
across
departments
Less “them”
More “us”
Where we
hire talent,
how we staff
projects
Direct
Indirect Indirect Indirect
Available
Implemented
Connected
Digital
Tools
Digital
Tools
Practices and
Processes
Challenge
Lead people to effective use
Digital
Tools
Practices and
Processes
Digital
Tools
Practices and
Processes
From
Purchased
Make available
To
Engrained
Make practical
Get value
Approach
Practices, processes, activities
commonly done in daily work
Digital
Tools
Practices and
Processes
michaelsampson.net/office365reimagining/
Scenarios to Explore Opportunity
Co-authoring, Meetings, Discussions,
Projects, Productive Thinking,
Distributing Updates, etc.
Digital
Tools
Practices and
Processes
Adoption Framework
Driving Effective Use of Office 365
Digital
Tools
Practices and
Processes
Surrounding Context
Drivers for
Effective Use
Developing
Usage
Competence
Effective
Use
Extending
Effective Use
Drivers for
Effective Use
Enables a
Business
Strategy
Core to a
Business
Process
Executive
Mandate
In-Group
Social
Expectation
Drivers for
Effective Use
Enables a
Business
Strategy
Core to a
Business
Process
Executive
Mandate
In-Group
Social
Expectation
Strategy: International Expansion through Acquisition
Requirement: Consistent Processes and Operational Blueprint
Tool: SharePoint and Workflow
Developing
Usage
Competence
Classroom
Training
One-to-One
Coaching
Self Study
Materials
Group Study
Materials
Self Study
Materials
Developing
Usage
Competence
Classroom
Training
One-to-One
Coaching
Group Study
Materials
Example: Healthcare Firm
What: Open clinic every Friday at 4pm
Why: People can ask questions, seek guidance
Tool: Yammer
Effective
Use
Core to Work
Embedded
Champions
Community
Managers
Remove
Alternatives
Effective
Use
Core to Work
Embedded
Champions
Community
Managers
Remove
Alternatives
Example: Landcare Research (New Zealand)
What: SharePoint for HR Team
How: Wednesday Bulk Loading Party
Extending
Effective Use
Exemplar
Stories
Internal User
Group
Train on Core
Behaviours
Train on Basic
IT Skills
Extending
Effective Use
Exemplar
Stories
Internal User
Group
Train on Core
Behaviours
Train on Basic
IT Skills
Example: The Warehouse (New Zealand)
What: OneNote
How: Mike replaces thick paper folder with OneNote
CONCLUSION
Leading people to effective use of
new tools is the new fundamental
skill set with Office 365.
Organisation
Structure
DigitalTools
Practices
Organisation
Structure
Question
What is newly possible?
DigitalTools
Practices
From
Hierarchy
Silos
To
Network
Market
Organisation
Structure
DigitalTools
Practices
Yammer at Westpac
From – central communication
From – no open feedback loop
To – open communication across
offices and regions
To – GMs / front-line staff
Organisation
Structure
DigitalTools
Practices
Cisco SOAR
Tech Sales Specialists
From – Regionally-allocated
To – Nationally-enabled
Organisation
Structure
DigitalTools
Practices
CONCLUSION
New digital tools can create
change in how we structure
our organisations.
DigitalTools
Practices
Structure
Corporate
Culture
DigitalTools
Practices
Question
How could this smell better?
Structure
Corporate
Culture
Communication
Feedback
Decision-making Rights
Risk and Reward
Update Cycle
DigitalTools
Practices
Hierarchical
Perfectly formed
Failure
Closely held
Individual
Weeks/Months
Structure
Corporate
Culture
Collaborative
Radically fresh
Engagement
Widely shared
Collective
Hours/Days
DigitalTools
Practices
Structure
Corporate
Culture
Pivotal
10 minutes of meetings a day
(all company, all team)
DigitalTools
Practices
Structure
Corporate
Culture
Westpac
Sharing across Australia and
New Zealand on market
observations, learnings, events
DigitalTools
Practices
Structure
Corporate
Culture
ASB Bank
North Wharf Building
Physical and digital integration
Collaborative working styles
DigitalTools
Practices
Structure
Corporate
Culture
Key Strategy for Success
Executive Mandate, Drive, Support,
Modelling
CONCLUSION
New digital tools can enable us
to get rid of the things that
stink in our firms.
Business
Model
DigitalTools
Practices
Structure
Culture
Business
Model
DigitalTools
Practices
Structure
Culture
Question
How can we change value exchange?
What is business transformation?
Digital
Tools
Practices and
Processes
Organisation
Structure
Corporate
Culture
Business
Model
SoWhat?
So if?
What are others doing in our market
space that challenges the current
business model?
Business
Model
DigitalTools
Practices
Structure
Culture
Business
Model
DigitalTools
Practices
Structure
Culture
What have others done in adjacent
market spaces that could be
leveraged in our business model?
Example – Starbucks / Fin Services
Business
Model
DigitalTools
Practices
Structure
Culture
What could we do? What if?
(creativity, imagination,
blue-sky thinking)
Business
Model
DigitalTools
Practices
Structure
Culture
How else could we leverage our
assets to improve business results?
Example – Woolworths Australia as
Full-Service Telecoms Firm
Embracing digital-enabled change.
1 2 3
Get the relative-impact right.
1
Leaders need good technologists
with great business acumen.
2
business > technology
Getting to effective use enables
your firm to benefit from
significant indirect changes.
3
transformation > tools

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