Marcelo Salup

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International Media and Strategic Planning Executive Areas of competence: * Strategic Plannning * Media: Strategy, Planning, Negotiation, Buying * Re-engineering of media units * Training Specialist in successful product launches: * Diet Coke (Mexico) * Camel Cigarettes (Mexico) * Colgate Total (Mexico) * Fabuloso Cleaner (Mexico) * Plenitude & Lancome (Mexico) * Quatro (Coca Cola Co) (Argentina) * General Motors (Argentina) * Oreo, Club Social (Nabisco) (Latin America) * Glade (SCJ) (Latin America) * Kingston Mini-Fun (Latin America) * Visa & MasterCard (Latin America) High-stakes negotiation * World Cup (Mexico) *...

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Marcelo Salup

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Media for the rest of us

Segmentation for Targeting

Hmw media kit - for mb as

Hmw media kit - frequent travelers

Hmw media kit - for hotels

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