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What is UX Strategy? - Tim Loo @ UX Brighton
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Tim Loo's presentation to UX Brighton May 2014 event on UX Strategy.
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What is UX Strategy? - Tim Loo @ UX Brighton
1.
TimLoo StrategyDirector,Foolproof What is UX
Strategy? UX Brighton, May 2014
2.
@timothyloo @uxbri my frame
of reference
3.
4.
@timothyloo @uxbri “So why
do we need a UX strategy?”
5.
BRAND STRATEGY BUSINESS STRATEGY What you want
to be… What & how you actually are … USER EXPERIENCE How well does your organisation connect?
6.
@timothyloo @uxbri poor alignment lack of direction
7.
@timothyloo @uxbri There are
many emerging flavours of UX strategy. This is ours.
8.
@timothyloo @uxbri DESIGN OF EXPERIENCE EXPERIENCE CULTURE BRAND STRATEGY BUSINESS STRATEGY UX STRATEGY
9.
@timothyloo @uxbri BRAND STRATEGY BUSINESS STRATEGY How will
we know we’re on the right track? What’s our priori6sed plan? Where do we want to get to? Where are we today?
10.
@timothyloo @uxbri UX strategy A
long-term vision, roadmap and KPIs which align every customer touch-point with your brand position & business strategy
11.
@timothyloo @uxbri § What’s the
environment and ecosystem of our target customers? § What’s the current customer story, priorities and pain-points? § What are our pain-points in aligning our priorities & activities? § What’s our are vision for the holistic experience? § What are our guiding principles for target experience? § What are our future customer stories and outcomes? § What’ are the gaps between the vision and reality? § How will we prioritise to create focus and value? § What’s our roadmap for change and innovation? § What are key performance indicators and targets for transforming the user experience? § How will we incentivise the right behaviours? § What’s our business vision and target position in the market? § How do we create competitive advantage through our activities? § What’s our brand promise and our brand values & assets? § Who are our target customers & how do we want them to feel about us? © 2013 Foolproof Limited BRAND STRATEGY BUSINESS STRATEGY 4. METRICS, TARGETS & INCENTIVES 3. ROADMAP & BENEFITS CASE 2. UX VISION & PRINCIPLES 1. CURRENT STATE EXPERIENCE Foolproof UX Strategy Framework
12.
@timothyloo @uxbri The UXer
as strategist
13.
@timothyloo @uxbri Helpful Skill
1 We’re good at understanding what it’s like to be a customer
14.
@timothyloo @uxbri Helpful Skill
2 We can bring to life what great experience looks like for an organisation
15.
@timothyloo @uxbri Helpful Skill
3 We’re good at collaborative working & facilitating agreement & trade-offs
16.
@timothyloo @uxbri Strategy planning
is a team sport
17.
Photo Credit: http://www.flickr.com/photos/76029035@N02/6829415429
Photo Credit: http://www.flickr.com/photos/37891053@N03/3909773517 BUSINESS GUY UX DUDE
18.
@timothyloo @uxbri Do you
want to captain the team?
19.
@timothyloo @uxbri Thank you.
Let’s talk.
20.
@timothyloo @uxbri Start a
conversation Tim Loo tim.loo@foolproof.co.uk +44 7714415677 @timothyloo
Download now