This document provides information about Karnataka Milk Federation (KMF), the second largest cooperative dairy federation in India. It discusses KMF's history and formation in 1955. Key facts are presented, such as KMF having over 2.21 million milk producers and operating in 30 districts of Karnataka. Graphs show growth in membership, milk procurement, sales and turnover from 1976-1977 to 2012-2013. A SWOT analysis and segmentation, targeting, positioning details are also included. The distribution network and major competitors of KMF in Karnataka are outlined.
2. 0 1 2 3 4 5 6
Category 1
Category 2
Category 3
Category 4
Series 3
Series 2
Series 1
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Milk And Its Composition :
Species Water Fat Protein Lactose Ash
Cow 86.6 4.6 3.4 4.9 0.7
Buffaloes 84.2 6.6 3.9 5.2 0.8
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KMF facts :
In 1955 First Dairy Set Up At Kudige, Kodagu Dist.
Karnataka Milk Federation Was Setup In 1974
Second Largest Co-operative Federation In India And First In South India.
KMF Has Over 2.21 Million Milk Producers In Over 12036 Dairy
DCS(diary Co-operative Societies)spread Over 166 Taluks Of The Total 175
Taluks In All 30 Districts Of Karnataka
There Are 13 Milk Unions
Total Amount Of Milk In Karnataka is And India .
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Growth And Other Statics Of Company :
0 5000000 10000000 15000000
1976-77
2007-08
2011-12
2012-13(feb)
DCS
Membership
Milk Procurement
Milk Sales
Turnover [c]
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SWOT Analysis :
Strength:
Strong Brand value and reliability
Highest market share among the organized brands in packed milk
market segment
Good infrastructure facility compared to competitors
Strong distribution of network and better reach
24x7 service for formers from KMF staff & technical officer
Weakness:
Perishability.
Lack of control over yield.
Logistics of procurement.
Competition.
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Opportunities:
Growing industrial and institutional demand for Nandini milk
Good scope in opening milk parlors at all Taluks and prime location
in the district
A large market with a good potential for liquid milk
Threats
High margin paid to retailers by competitors
Strong door delivery system of loose milk vendors
Flexibility in trade policy by the competitors
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Continued …..
Industry marketing channel:
Indirect distribution of one channel.
Feasibility
Survey of milching animals population
Surplus milk
Milk testing
Milk procurement
Transportation
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Business marketing channel:
Milk distribution network -dairy
Product distribution
network -dairy
ConsumersCaterers
agents parlors Retailer
deport
WC
retailers
Rivers channel.