Dr Social Love: Or How I Learned to Stop Worrying About Google Algorithms and...
Content Monetization in the Social Web
1. CONTENT MONETIZATION
IN THE SOCIAL WEB:
HOW CAN YOU MAKE MONEY OUT OF SOCIAL?
James Carson
Director, Carson Content
Carson Content
2. ABOUT ME
I was Head of Digital Marketing
at Bauer Media.
I’m currently a freelance
Content Strategy consultant.
I offer services in Content
Strategy & Planning /
Relaunches / Social Media and
SEO strategy.
@mrjamescarson
http://uk.linkedin.com/in/jacarson85
www.carsoncontent.com Carson Content
4. MAKING MONEY
CONVERSIONS ADVERTISING
• Increase in unique website visitors
• New Facebook Likes / Twitter Followers
• 300% increase in YouTube views
NON FINANCIAL IMPACT • Increase in visits to onstreet store
• Volume of impressions
• Comments on a blog post
MARKETING BUSINESS PROCESS
COST SAVING
Carson Content
13. SOCIAL MEDIA TRAFFIC EQUITY
Larger Comps, ads, engagement
Social
Social
Profile
Profile
Even Larger
Data Capture/Polling Social
Profile
Referral site
Destination Website Links
Carson Content