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The journey 
of creativity 
Marc Rettig 
UX India 
11 October 2014
These 
slides 
were 
first 
presented 
at 
UX 
India 
2014, 
in 
Bangalore 
India. 
For 
more 
informa?on, 
see 
h@p://www.2014.ux-­‐india.org/ 
I 
have 
placed 
my 
speaker’s 
notes 
on 
many 
of 
the 
slides, 
to 
give 
some 
sense 
of 
what 
I 
had 
to 
say 
with 
each 
image. 
Cover 
art 
by 
Hannah 
du 
Plessis 
of 
Fit 
Associates 
To 
contact 
the 
author, 
email 
marc@fitassociates.com 
This 
work 
is 
licensed 
under 
the 
Crea?ve 
Commons 
A@ribu?on-­‐NonCommercial 
4.0 
Interna?onal 
License. 
To 
view 
a 
copy 
of 
this 
license, 
visit 
h@p://crea?vecommons.org/licenses/by-­‐nc/4.0/.
products 
services 
decisions 
communications 
methods 
research 
budgets 
plans 
strategies 
Over 
the 
course 
of 
35 
years, 
I 
have 
worked 
on 
scores 
of 
projects. 
Most 
of 
this 
work 
focused 
on 
outcomes. 
Measurable 
outcomes, 
either 
directly 
made 
by 
the 
team, 
or 
affected 
by 
the 
team’s 
work. 
But 
for 
the 
past 
fiYeen 
or 
twenty 
years, 
I’ve 
had 
a 
sense 
of 
dissa?sfac?on…
It 
seemed 
to 
me 
that 
I 
was 
being 
asked 
to 
work 
with 
the 
things 
we 
can 
see 
and 
measure, 
but 
the 
invisible 
and 
intangible 
SOURCE 
of 
those 
things 
was 
leY 
outside 
the 
scope 
of 
the 
project. 
The 
way 
people 
get 
along 
together, 
the 
way 
they 
relate, 
communicate, 
collaborate, 
who 
they 
are 
and 
how 
they 
see 
their 
place 
in 
it 
all 
– 
this 
seemed 
to 
me 
to 
be 
the 
“real 
work,” 
if 
we 
were 
going 
to 
have 
las?ng 
posi?ve 
impact 
on 
the 
world. 
So 
now 
my 
ques?on 
is 
this… 
purpose 
connection 
alignment 
values relationships 
boundaries 
communication 
care 
creativity
How can we advance the practice of work that truly, 
no joking, improves life?
This is a mythic question. 
For 10,000 years, people have 
been trying to create together. 
Some of them were poets.
Common themes: 
not “Who are you?” 
but “Who are you becoming?”
Common themes: 
The experience of life as a journey, 
including the journey toward your 
creative work.
Two chapters, two journeys 
1. The journey of deep creativity 
2. The journey of becoming: 
taking your creative place in life
1. 
The journey of 
deep creativity
The way we pay attention to the 
world shapes what we create.
Current Situation | the gap 
| Better Situation 
(The 
shape 
of 
this 
sec?on 
and 
many 
of 
the 
ideas 
it 
contains 
are 
taken 
from 
the 
work 
of 
O@o 
Scharmer 
of 
MIT, 
as 
described 
in 
his 
book, 
Theory 
U.) 
Here’s 
a 
situa?on 
in 
which 
we 
are 
going 
to 
work. 
Our 
goal 
is 
to 
somehow 
shiY 
it 
to 
a 
be@er 
situa?on. 
But 
how 
do 
we 
cross 
the 
gap 
between 
“what 
is” 
and 
“what 
could 
be?”
Current Situation | the gap 
Just do 
| Better Situation 
something à 
Maybe, 
for 
example, 
we 
are 
concerned 
about 
traffic 
in 
Bangalore. 
The 
Just 
Do 
Something 
approach 
says, 
“I 
know 
how!” 
“I 
have 
an 
idea, 
and 
I’m 
sure 
it 
will 
work.” 
Maybe 
you 
believe 
it’s 
necessary 
to 
construct 
more 
roads, 
for 
example. 
Or 
maybe 
you 
want 
to 
raise 
taxes 
on 
cars. 
Shallow 
a@en?on 
leads 
to 
shallow 
ac?on. 
There 
is 
no 
crea?ve 
journey 
here. 
It’s 
easiest 
to 
be 
the 
expert. 
To 
see 
and 
do 
what 
you 
already 
know. 
Or 
think 
you 
know. 
It’s 
easy 
to 
project 
your 
vision 
onto 
the 
situa?on, 
then 
try 
to 
persuade 
it 
to 
conform 
to 
your 
vision. 
And 
if 
you 
are 
working 
for 
one 
of 
these 
people, 
it 
is 
easy 
to 
play 
it 
safe, 
to 
be 
polite, 
to 
do 
what’s 
expected 
of 
you.
Current Situation | the gap 
| Better Situation 
Observe 
Prototype: 
new things 
& services 
Here 
is 
a 
li@le 
deeper 
approach: 
Go 
out 
and 
look 
at 
the 
situa?on 
before 
you 
decide 
what 
to 
make. 
Allow 
for 
the 
possibility 
that 
you 
don’t 
already 
know 
what 
to 
do. 
Or 
that 
what 
you 
did 
last 
?me 
might 
not 
work 
in 
this 
situa?on. 
Then 
prototype 
the 
thing, 
iterate 
it 
against 
the 
possibility 
that 
your 
first 
try 
might 
not 
be 
the 
best 
try. 
This 
is 
common 
in 
industry, 
yes? 
Many 
of 
us 
receive 
requests 
to 
look 
for 
“unmet 
needs.” 
To 
find 
“ac?onable 
insights” 
through 
observa?on. 
If 
we 
find 
a 
problem, 
we 
know 
we 
can 
make 
a 
bandage 
for 
it.
Observation’s 
enemy: Judgment 
The necessary step: 
an open mind 
There 
is 
an 
enemy 
to 
working 
in 
this 
way, 
an 
enemy 
that 
prevents 
people 
from 
observing 
in 
a 
way 
that 
lets 
them 
see 
clearly 
what 
could 
be 
helpful 
in 
any 
situa?on. 
That 
enemy 
is 
“The 
Voice 
of 
Judgment.” 
In 
this 
diagram, 
the 
eye 
is 
your 
center 
of 
a@en?on. 
The 
circle 
is 
your 
collec?on 
of 
beliefs, 
assump?ons, 
and 
stories 
about 
people 
and 
the 
world. 
With 
our 
a@en?on 
centered 
inside 
this 
bubble, 
everything 
we 
see 
and 
here 
is 
filtered 
by 
those 
judgments, 
presupposi?ons, 
and 
stories. 
Or 
another 
way 
of 
interpre?ng 
this 
diagram 
is 
to 
imagine 
that 
the 
bubble 
is 
a 
screen 
onto 
which 
we 
are 
always 
projec?ng 
our 
beliefs 
and 
stories. 
So 
we 
are 
constantly 
looking 
at 
the 
world 
through 
our 
own 
projec?ons. 
But 
we 
can 
learn 
to 
move 
our 
a@en?on 
to 
the 
edge 
of 
this 
bubble. 
To 
put 
our 
beliefs, 
assump?ons, 
and 
stories 
about 
the 
world 
behind 
us 
for 
a 
?me, 
and 
simply 
open 
to 
whatever 
our 
senses 
bring. 
Each 
move 
into 
deeper 
crea0vity 
requires 
a 
courageous 
step. 
To 
move 
into 
crea?vity 
that 
draws 
from 
clear 
observa?on 
of 
other 
people’s 
experience, 
we 
must 
make 
the 
step 
of 
opening 
our 
mind. 
Open 
your 
mind 
to 
see 
what’s 
really 
there, 
including 
the 
things 
that 
don’t 
align 
with 
your 
expecta?ons. 
This 
is 
something 
you 
can 
prac?ce 
every 
day. 
Give 
it 
a 
try! 
Tip 
o’ 
the 
hat 
to 
O0o 
Scharmer.
Current Situation | the gap 
| Better Situation 
Observe Prototype: 
new things 
& services 
Immerse 
New processes 
& structures 
Here 
is 
a 
s?ll 
deeper 
way 
of 
working. 
Beyond 
simply 
observing 
as 
an 
outsider, 
then 
returning 
to 
your 
world 
to 
conceive 
“solu?ons,” 
go 
inside 
the 
situa:on. 
Immerse 
in 
it, 
so 
you 
can 
see 
what’s 
under 
the 
problems. 
Maybe 
in 
our 
traffic 
example, 
we 
observe 
that 
some 
amount 
of 
the 
traffic 
has 
to 
do 
with 
moving 
goods 
and 
supplies 
to 
stores. 
Trucks 
restocking 
stores. 
So 
beyond 
observing 
that, 
you 
go 
to 
the 
stores, 
spend 
?me 
in 
their 
world, 
see 
through 
the 
eyes 
of 
shopkeepers. 
And 
you 
ride 
with 
the 
delivery 
drivers, 
or 
become 
one 
yourself. 
You 
spend 
?me 
in 
the 
warehouse 
and 
shipping 
facility. 
You 
see 
the 
organiza?onal 
processes 
and 
structures, 
and 
the 
rou?nes 
of 
human 
life 
that 
are 
the 
ROOT 
SOURCE 
of 
the 
things 
you’d 
like 
to 
improve. 
Tip 
o’ 
the 
hat 
to 
O0o 
Scharmer.
Immersion’s 
enemy: Cynicism 
The necessary step: 
an open heart – 
disconnect your identity 
from your point of view 
Tip 
o’ 
the 
hat 
to 
O0o 
Scharmer. 
Again, 
this 
move 
into 
a 
deeper 
process 
of 
crea?vity 
requires 
us 
to 
move 
our 
center 
of 
a@en?on, 
and 
again 
there 
is 
an 
enemy 
standing 
in 
the 
way 
of 
that 
move. 
When 
we 
begin 
to 
see 
the 
world 
through 
other 
people’s 
eyes, 
begin 
to 
see 
without 
judgment, 
we 
will 
see 
complexity 
and 
difficulty 
we 
previously 
avoided 
or 
filtered 
out. 
Our 
crea?ve 
work 
may 
be 
blocked 
by 
cynicism: 
“This 
is 
too 
complicated 
and 
established. 
These 
people 
will 
never 
change.” 
“We’ve 
tried 
to 
help 
this 
kind 
of 
thing 
before, 
and 
it 
didn’t 
work.” 
“It’s 
going 
to 
be 
way 
too 
expensive.” 
The 
an?dote 
to 
cynicism 
is 
to 
move 
your 
a@en?on 
outside 
yourself, 
so 
you 
no 
longer 
are 
the 
only 
person 
(or 
team 
or 
company) 
involved. 
You 
are 
part 
of 
something 
much 
bigger. 
When 
you 
realize 
that 
you 
are 
just 
one 
part 
of 
a 
much 
larger 
set 
of 
possibili?es, 
and 
open 
your 
heart 
to 
working 
with 
everyone 
else 
who 
is 
part 
of 
what’s 
going 
on, 
more 
becomes 
possible. 
Those 
new 
organiza?onal 
structures 
and 
processes 
are 
going 
to 
be 
made 
of 
the 
same 
people 
you 
are 
cynical 
about. 
Open 
your 
heart, 
work 
with 
them, 
give 
them 
your 
passion, 
help 
them 
create 
something 
that 
lets 
out 
the 
possibili?es.
Current Situation | the gap 
| Better Situation 
Observe Prototype: 
new things 
& services 
Immerse 
New processes 
& structures 
Let go: question 
assumptions 
Reframe: new 
purpose and 
principles
Here 
is 
what 
O@o 
Scharmer 
calls 
a 
“U-­‐Journey,” 
and 
what 
I 
am 
calling 
a 
“deep 
crea?ve 
journey.” 
Observe 
the 
situa?on. 
Go 
inside, 
immerse, 
see 
from 
many 
points 
of 
view. 
Then, 
if 
you 
have 
opened 
to 
truly 
see, 
let 
go 
of 
your 
presupposi?ons, 
and 
let 
go 
of 
the 
idea 
that 
YOU 
are 
the 
one 
to 
“solve” 
it, 
you 
make 
room 
for 
something 
new 
to 
be 
born. 
This 
is 
important 
because 
the 
processes 
and 
structures 
men?oned 
in 
the 
previous 
slide 
aren’t 
the 
root 
source 
aYer 
all. 
There 
is 
an 
exis?ng 
system 
with 
a 
life 
of 
its 
own, 
and 
that 
system 
is 
full 
of 
people 
who 
hold 
certain 
values 
and 
beliefs 
about 
what’s 
good. 
You 
can’t 
get 
new 
processes 
un?l 
you 
work 
with 
THEIR 
ROOT 
SOURCE: 
the 
priori?es 
and 
possibili?es 
of 
the 
people 
who 
live 
the 
situa?on. 
I 
tried 
to 
think 
of 
an 
example 
in 
our 
transporta?on 
story. 
Maybe 
we 
see 
that 
in 
the 
case 
of 
some 
foods, 
the 
situa?on 
already 
contains 
the 
possibility 
of 
some 
items 
not 
going 
first 
to 
stores 
for 
people 
to 
buy 
them, 
but 
directly 
from 
the 
warehouse 
to 
work 
places. 
By 
two-­‐wheeler. 
Reducing 
traffic, 
crea?ng 
jobs, 
relieving 
store 
owners 
of 
some 
burden 
while 
s?ll 
allowing 
them 
to 
par?cipate, 
and 
so 
on. 
Whatever 
the 
right 
example 
is, 
the 
point 
is 
that 
you 
won’t 
get 
to 
this 
profound 
possibility 
on 
your 
own, 
but 
only 
by 
tapping 
into 
the 
diverse 
collec?on 
of 
viewpoints 
and 
possibili?es 
represented 
by 
the 
people 
who 
live 
out 
the 
system 
every 
day. 
This 
is 
the 
place 
where 
something 
profound 
can 
happen, 
because 
you 
are 
working 
at 
a 
profound 
level. 
You 
can 
reframe 
the 
purpose, 
together 
you 
can 
redraw 
the 
principles. 
and 
THOSE 
will 
lead 
to 
new 
processes 
and 
structures, 
which 
you 
can 
prototype, 
and 
which 
teach 
you 
what 
products 
and 
services 
are 
needed 
to 
bring 
the 
principles 
to 
life. 
Tip 
o’ 
the 
hat 
to 
O0o 
Scharmer.
The enemy of 
letting go: Fear 
The necessary step: 
an open will – work from a 
sense of belonging to the 
larger whole 
The 
enemy 
of 
this 
kind 
of 
work 
is 
fear. 
Fear 
of 
change, 
fear 
of 
inadequacy 
and 
failure. 
Fear 
of 
collabora?on 
with 
people 
who 
are 
very 
unlike 
yourself. 
Fear 
of 
LETTING 
GO 
of 
what 
you 
KNOW, 
of 
what 
you 
are 
comfortable 
with. 
Of 
the 
things 
that 
have 
made 
up 
your 
iden?ty. 
“I’m 
a 
web 
designer, 
not 
a 
transporta?on 
innovator, 
not 
a 
facilitator, 
not 
a 
social 
worker!” 
The 
step 
required 
-­‐-­‐ 
the 
courageous 
step 
in 
this 
crea?ve 
journey 
-­‐-­‐ 
is 
to 
open 
yourself 
in 
such 
a 
way 
that 
you 
see 
yourself 
as 
part 
of 
the 
larger 
thing 
that’s 
happening. 
You 
already 
par?cipate 
in 
all 
of 
its 
possibili?es. 
There 
is 
something 
“trying 
to 
be 
born,” 
a 
future 
that’s 
trying 
to 
show 
up, 
and 
that 
is 
your 
customer. 
Tip 
o’ 
the 
hat 
to 
O0o 
Scharmer.
Creating from a true connection between your authentic self and 
the people who live the situation you aim to serve requires a 
deep attention and courageous inner steps. And that has been 
people’s experience for centuries. 
I’m 
not 
saying 
this 
is 
The 
One 
and 
Only 
Process. 
You 
can 
find 
other 
people 
who 
would 
agree 
about 
the 
necessity 
of 
going 
deeper 
than 
the 
surface, 
agree 
on 
the 
necessity 
of 
involving 
people 
other 
than 
yourself 
and 
your 
team 
as 
“experts,” 
but 
who 
would 
draw 
the 
process 
or 
journey 
in 
quite 
a 
different 
way. 
(I 
can 
recommend 
the 
wonderful 
work 
of 
Dave 
Snowden 
and 
his 
team 
at 
Cogni?ve 
Edge 
as 
an 
example.) 
But 
I 
am 
saying 
this: 
work 
that 
touches 
the 
roots 
and 
soil 
of 
a 
situa?on, 
work 
that 
has 
a 
chance 
of 
bringing 
something 
be@er, 
meaningful 
for 
people, 
and 
las?ng, 
requires 
deep 
crea?vity. 
Deeply 
crea?ve 
work 
means 
connec?ng 
your 
insides 
– 
your 
sense 
of 
care, 
and 
connec?on, 
and 
Who 
You 
Are 
– 
to 
the 
situa?on 
you’re 
working 
with. 
Ar?sts 
do 
this. 
Writers 
do 
this. 
Inventors, 
engineers, 
teachers, 
mothers, 
religious 
leaders, 
and 
yes, 
designers 
do 
this. 
Whatever 
your 
personal 
story, 
whatever 
the 
story 
of 
your 
team 
or 
organiza?on, 
we 
are 
all 
invited 
to 
par?cipate 
in 
work 
that 
is 
bigger 
than 
ourselves. 
The 
truth 
is, 
our 
work 
is 
ALREADY 
bigger 
than 
ourselves. 
It 
already 
has 
impact 
on 
the 
world. 
We 
can’t 
help 
but 
change 
the 
world, 
and 
each 
of 
us 
already 
is 
doing 
so 
through 
our 
choices 
and 
ac?ons. 
When 
we 
embark 
on 
a 
deep 
crea?ve 
journey, 
the 
heart 
of 
the 
work 
and 
the 
quality 
of 
the 
work 
is 
not 
related 
to 
intelligence 
or 
craY. 
Those 
are 
useful 
in 
their 
place, 
and 
each 
of 
us 
has 
our 
giYs 
to 
give. 
The 
heart 
of 
the 
work 
is 
in 
our 
openness 
to 
the 
world 
and 
its 
possibili?es, 
our 
openness 
to 
taking 
our 
place 
in 
the 
crea?on 
of 
something 
that 
brings 
more 
life 
to 
the 
world. 
And 
that, 
it 
turns 
out, 
has 
been 
a 
challenge 
for 
people 
throughout 
the 
ages.
2. 
The mythic journey of 
becoming: taking your 
creative place in life. 
The 
reason 
that 
great 
poetry 
and 
literature 
is 
popular 
through 
centuries 
is 
because 
it 
reports 
on 
the 
experiences 
all 
humans 
share. 
As 
I 
have 
made 
a 
shiY 
to 
work 
that 
starts 
with 
social 
ques?ons 
rather 
than 
business 
or 
technology 
ques?ons, 
I 
have 
also 
been 
learning 
from 
people 
who 
have 
studied 
the 
more 
soulful, 
mythical 
and 
poe?c 
aspects 
of 
the 
experience 
of 
people 
who 
have 
sought 
to 
create 
something 
meaningful 
in 
the 
world. 
Over 
?me, 
as 
I 
married 
my 
own 
experience 
to 
these 
stories, 
poems, 
and 
myths, 
I 
synthesized 
it 
all 
into 
the 
following 
few 
steps. 
This 
is 
a 
synthesis, 
not 
a 
retelling 
of 
a 
par?cular 
myth 
or 
even 
a 
single 
scholarly 
point 
of 
view.
David Whyte: poet and scholar of poetry 
Heart aroused: poetry and the preservation of the soul 
in corporate America 
Joseph Campbell: scholar of world mythology 
Hero with a thousand faces 
Here 
are 
two 
key 
sources 
I 
have 
drawn 
from, 
among 
many 
others, 
as 
I 
have 
lived 
out 
and 
wri@en 
about 
this 
journey. 
I 
don’t 
know 
if 
what 
I 
am 
about 
to 
say 
will 
sound 
very 
“Western” 
to 
an 
Indian 
audience. 
I 
see 
it 
as 
being 
about 
the 
human 
experience 
(but 
I 
have 
never 
told 
it 
to 
a 
non-­‐Western 
audience). 
This 
is 
my 
version 
of 
the 
old 
story, 
based 
partly 
on 
my 
own 
experience 
through 
the 
past 
decade, 
and 
streamlined 
for 
?me.
The 
story 
begins 
with 
you 
being 
asleep. 
Crea?vely 
snoozing. 
This 
is 
a 
kind 
of 
staleness 
or 
comfort 
with 
the 
way 
things 
are. 
Working 
to 
please 
others, 
following 
the 
script 
handed 
to 
you 
by 
your 
culture, 
your 
parents, 
your 
boss. 
I 
don’t 
know 
about 
you, 
but 
for 
me 
this 
meant: 
-­‐ 
Living 
up 
to 
others 
expecta?ons. 
Living 
to 
please, 
to 
conform. 
-­‐ 
Choosing 
mostly 
by 
criteria 
I 
was 
given 
by 
upbringing 
and 
culture. 
-­‐ 
Feeling 
like 
life 
was 
something 
that 
was 
happening 
to 
me, 
not 
something 
I 
was 
par?cipa?ng 
in. 
-­‐ 
Following 
my 
intellectual 
passions 
and 
growing 
in 
craY, 
but 
otherwise 
numb. 
Emo?onally 
dull. 
My 
own 
opinions, 
feelings, 
and 
Self 
blanketed 
by 
deference 
to 
(mostly 
self-­‐constructed) 
boundaries 
and 
“shoulds”. 
-­‐ 
Living 
“un?l…” 
wai?ng 
for 
the 
right 
invita?on, 
circumstances, 
money, 
job, 
permission 
from 
someone 
else 
-­‐ 
Puong 
pain, 
insecurity, 
fear, 
and 
flaws 
in 
a 
bag 
– 
a 
growing 
bag 
where 
an 
angry 
me 
sat 
in 
the 
hidden 
dark. 
BUT 
THERE 
COMES 
A 
POINT 
WHEN 
YOU’VE 
HAD 
ENOUGH 
“With 
all 
of 
our 
goals, 
missions 
statements, 
posi?ve 
thinking, 
bonus 
mileage 
plans, 
and 
future 
career 
moves 
safely 
to 
the 
rear, 
we 
can 
look 
around 
and 
find 
ourselves, 
slightly 
chilled, 
in 
a 
small 
unfamiliar 
clearing 
in 
a 
dark 
wood, 
facing 
that 
stubborn, 
not-­‐to-­‐be-­‐accepted 
life 
we 
have 
made 
and 
must 
call 
our 
own. 
One 
day, 
we 
wake 
and 
see 
our 
life 
as 
we 
have 
made 
it.” 
David 
Whyte
In the middle of the road of my life 
I awoke in a dark wood 
where the true way was wholly lost. 
Dante 
Whyte 
writes, 
“In 
three 
lines 
Dante 
says 
that 
the 
journey 
begins 
right 
here. 
In 
the 
middle 
of 
the 
road. 
Right 
beneath 
your 
feet. 
This 
is 
the 
place. 
There 
is 
no 
other 
place 
and 
no 
other 
?me. 
…When 
you 
do 
wake, 
you 
are 
rousing 
a 
different 
part 
of 
you, 
a 
barely 
experienced 
life 
that 
lies 
at 
your 
core. 
Having 
forgo@en 
this 
central 
soul 
experience, 
you 
do 
not 
recognize 
where 
you 
are. 
To 
the 
part 
of 
you 
that 
loved 
your 
sleep, 
it 
feels 
as 
though 
you 
are 
lost.” 
The 
poe?c 
tradi?on 
is 
that 
this 
is 
a 
scary 
place, 
but 
it 
is 
the 
necessary 
place 
of 
beginning. 
There 
are 
many 
portrayals 
of 
this. 
Read 
Joseph 
Campbell’s 
work 
on 
the 
Hero’s 
Journey, 
for 
example. 
The 
journey 
begins 
with 
an 
awakening, 
a 
sense 
of 
inadequacy, 
and 
a 
seong 
out 
from 
home. 
When 
you 
are 
awake, 
you 
pay 
a@en?on 
to 
the 
world 
and 
to 
your 
life 
in 
a 
different 
way. 
A 
deeper 
way. 
This 
makes 
way 
for 
the 
possibility 
of 
crea?ve 
engagement 
with 
the 
world. 
But 
that 
doesn’t 
start 
with 
your 
hands. 
It 
doesn’t 
start 
with 
your 
intelligence. 
It 
happens 
first 
in 
the 
intui?ve 
mind. 
Closer 
to 
our 
iden?ty, 
our 
sense 
of 
self. 
Down 
in 
the 
place 
where 
there 
are 
no 
words. 
AYer 
Dante 
woke 
in 
the 
woods 
he 
hadn’t 
walked 
far 
before 
he 
emerged 
from 
the 
dense 
trees 
and 
could 
see 
the 
sun 
shining 
off 
the 
distant 
peaks 
of 
paradise. 
He 
walked 
forward, 
only 
to 
encounter 
three 
beasts 
that 
blocked 
his 
way. 
A 
leopard, 
a 
lion, 
and 
a 
wolf. 
In 
other 
stories, 
it’s 
a 
different 
monster. 
In 
the 
tale 
of 
Beowulf, 
it 
was 
a 
monster 
named 
Grendel.
In 
the 
story 
of 
Beowulf, 
a 
king, 
Hrothgar, 
had 
a 
problem 
with 
a 
monster 
named 
Grendel, 
who 
had 
been 
coming 
into 
his 
great 
hall, 
killing 
warriors, 
and 
carrying 
them 
off 
into 
the 
night. 
He 
hired 
Beowulf 
to 
kill 
Grendel, 
offering 
half 
his 
kingdom 
in 
reward. 
They 
waited, 
Grendel 
came, 
and 
aYer 
a 
great 
fight, 
Beowulf 
and 
his 
men 
succeeded. 
A 
great 
celebra?on 
was 
held. 
Then 
something 
else 
came 
into 
the 
hall. 
Killed 
warriors, 
carried 
them 
off. 
It 
was 
Grendel’s 
mother. 
Whyte 
says, 
“It’s 
not 
the 
thing 
you 
fear, 
it’s 
the 
MOTHER 
of 
the 
thing 
you 
fear.” 
Beowulf’s 
mother 
lived 
at 
the 
bo@om 
of 
a 
black 
cold 
lake. 
A 
stag, 
pursued 
by 
wolves, 
would 
rather 
die 
on 
its 
shores 
than 
go 
into 
the 
lake. 
Beowulf 
entered 
the 
lake. 
In 
a 
great 
ba@le, 
he 
found 
there 
at 
the 
bo@om 
the 
sword 
that 
would 
kill 
the 
monster, 
and 
he 
did 
so. 
There 
is 
something, 
for 
each 
of 
us, 
that 
holds 
us 
back. 
That 
kills 
our 
courage 
and 
drags 
it 
off 
into 
the 
night. 
Something 
that 
keeps 
us 
from 
living 
out 
our 
true 
desire. 
There 
are 
things 
about 
yourself 
that 
you 
are 
not 
proud 
of, 
the 
things 
you 
have 
come 
to 
feel 
are 
inadequate 
or 
ugly, 
but 
s?ll 
they 
are 
part 
of 
you. 
Perhaps 
you 
have 
dreams 
of 
becoming 
something 
that 
would 
be 
unpopular 
with 
your 
parents 
or 
your 
colleagues. 
There’s 
something 
you 
fear, 
that 
prevents 
you 
from 
diving 
down 
into 
the 
place 
where 
you 
could 
find 
the 
death 
of 
your 
fear. 
Whyte: 
“Ironically, 
our 
place 
of 
refuge 
is 
the 
lake 
where 
the 
greater 
devouring 
animal 
of 
our 
disowned 
desire 
lies 
in 
the 
shape 
of 
Beowulf’s 
mother. 
The 
refusal 
to 
go 
down 
into 
the 
lake 
is 
the 
refusal 
to 
be 
eaten 
by 
life. 
The 
delusion 
is 
that 
there 
might 
be 
a 
possibility 
of 
immunity 
from 
the 
natural 
failures 
that 
accompany 
the 
soul’s 
explora?ons 
in 
the 
world. 
But 
the 
story 
says 
you 
are 
going 
to 
be 
swallowed 
by 
something 
greater 
one 
way 
or 
another. 
The 
only 
real 
ques?on 
is 
not 
one 
of 
winning 
or 
losing, 
but 
of 
experiencing 
life 
with 
an 
ever-­‐increasing 
depth. 
The 
storyteller 
says, 
‘Why 
not 
go 
down, 
at 
home 
or 
at 
work, 
into 
the 
lake, 
consciously, 
like 
Beowulf?’ 
Don’t 
die 
on 
the 
shore. 
The 
stakes 
are 
high. 
The 
stakes 
are 
your 
life.”
In 
story 
aYer 
story, 
over 
centuries, 
the 
hero 
leaves 
home 
on 
a 
quest. 
AYer 
a 
long 
journey, 
he 
eventually 
comes 
to 
a 
place 
that 
he 
discovers 
is 
the 
very 
home 
he 
leY. 
And 
he 
finds 
that 
he 
is 
now 
ready 
to 
take 
his 
place 
in 
the 
world. 
He’s 
able 
to 
integrate 
all 
the 
parts 
of 
himself, 
and 
along 
the 
way 
and 
in 
the 
act 
of 
returning 
a 
spark 
was 
lit 
that 
is 
the 
source 
of 
crea?ve 
fire. 
Coming 
home 
and 
taking 
your 
place 
means 
this: 
Accep?ng 
yourself, 
just 
as 
you 
are, 
as 
enough. 
Those 
things 
that 
made 
you 
afraid 
to 
go 
into 
the 
lake? 
You’ve 
accepted 
them 
as 
part 
of 
you. 
It’s 
not 
that 
you’ve 
banished 
them. 
It’s 
not 
that 
you’ve 
become 
perfect. 
You 
have 
come 
home 
to 
yourself. 
You 
understand 
that 
you 
are 
enough, 
just 
as 
you 
are, 
warts 
and 
flaws, 
strengths 
and 
victories, 
defeats 
and 
shames, 
prides 
and 
loves 
and 
hates 
and 
pimples 
and 
all.
Love 
a9er 
Love 
Derek 
Walco@ 
The 
?me 
will 
come 
when, 
with 
ela?on 
you 
will 
greet 
yourself 
arriving 
at 
your 
own 
door, 
in 
your 
own 
mirror 
and 
each 
will 
smile 
at 
the 
other's 
welcome, 
and 
say, 
sit 
here. 
Eat. 
You 
will 
love 
again 
the 
stranger 
who 
was 
your 
self. 
Give 
wine. 
Give 
bread. 
Give 
back 
your 
heart 
to 
itself, 
to 
the 
stranger 
who 
has 
loved 
you 
all 
your 
life, 
whom 
you 
ignored 
for 
another, 
who 
knows 
you 
by 
heart. 
Take 
down 
the 
love 
le@ers 
from 
the 
bookshelf, 
the 
photographs, 
the 
desperate 
notes, 
peel 
your 
own 
image 
from 
the 
mirror. 
Sit. 
Feast 
on 
your 
life.
For 
a 
?me 
I 
thought 
“oh, 
I’ve 
taken 
my 
place, 
and 
that’s 
how 
life 
will 
be 
from 
now 
on.” 
Now 
I 
understand 
that 
life 
involves 
a 
series 
of 
fron?ers. 
I 
experience 
new 
beginnings 
all 
the 
?me, 
in 
work, 
in 
family, 
in 
my 
own 
insides. 
I’ve 
come 
to 
see 
them 
as 
coming 
to 
a 
river, 
then 
spending 
?me 
geong 
myself 
to 
cross. 
Time 
making 
the 
crossing, 
having 
a 
sense 
of 
arrival 
and 
maybe 
also 
disorienta?on. 
And 
feeling 
afraid 
or 
excited 
or 
both 
at 
each 
step. 
OYen 
we 
don’t 
recognize 
that 
we 
are 
have 
come 
to 
the 
end 
of 
a 
chapter 
of 
life 
un?l 
we’ve 
been 
there 
for 
some 
?me. 
I’ve 
had 
the 
experience 
of 
suddenly 
realizing, 
“Oh! 
No 
wonder 
I 
haven’t 
liked 
those 
projects, 
that 
work 
that 
I 
would 
have 
been 
thrilled 
by 
five 
years 
ago. 
I’ve 
moved 
on 
to 
something 
else, 
I 
just 
didn’t 
realize 
it!” 
Here’s 
David 
Whyte 
again: 
“We 
can 
experience 
a 
kind 
of 
fron?er 
iden?ty, 
in 
which 
we 
can 
live 
a 
life, 
no 
ma@er 
what 
threshold 
we 
find 
ourselves 
in, 
in 
each 
stage 
of 
life, 
there’s 
a 
way 
of 
understanding 
what 
par?cular 
threshold 
you 
are 
on, 
and 
living 
a 
life 
that’s 
up 
to 
the 
conversa?on 
you’re 
asked 
to 
join.” 
“There 
is 
a 
kind 
of 
harvest 
available 
to 
us 
at 
every 
point 
in 
life. 
Some?mes 
the 
harvest 
is 
in 
darkness 
and 
despair 
and 
difficulty, 
and 
the 
?de 
seems 
to 
have 
gone 
out 
from 
us, 
and 
it 
seems 
there 
is 
very 
li@le 
help 
in 
the 
world 
except 
the 
strange 
hand 
extended 
to 
us 
in 
our 
darkness 
and 
in 
our 
loneliness. 
Other 
?mes 
we 
seem 
to 
have 
a 
great 
buoyancy 
beneath 
us, 
a 
great 
?de 
flowing 
with 
us. 
Strangely 
enough 
those 
?mes 
of 
great 
success 
and 
flow 
can 
also 
be 
?mes 
of 
forgeong 
our 
origins, 
of 
why 
we 
set 
out 
on 
the 
journey 
in 
the 
first 
place. 
And 
mostly 
life 
will 
be 
a 
li@le 
of 
both 
— 
you 
will 
have 
darkness 
and 
light 
woven 
into 
your 
days.” 
“I’d 
like 
to 
remind 
us 
of 
the 
mul?layered 
complexity 
of 
everyday 
existence. 
And 
that 
one 
of 
the 
disciplines 
is 
the 
ability 
to 
hold 
as 
many 
contexts 
at 
the 
same 
?me 
as 
possible. 
These 
contexts 
are 
held 
together 
through 
a 
central 
imagina?on. 
In 
poe?c 
tradi?on, 
[“imagina?on” 
is 
not 
the 
ability 
to 
think 
up 
new 
things.] 
Keats 
and 
Coleridge 
would 
call 
this 
the 
secondary 
imagina?on, 
or 
“fancy.” 
The 
primary 
imagina?on 
is 
your 
ability 
to 
form 
a 
central 
image 
inside 
yourself, 
or 
to 
discover 
that 
image 
inside 
yourself, 
an 
image 
that 
makes 
sense 
of 
all 
the 
thousands 
of 
images 
that 
you 
are 
involved 
with 
in 
your 
life. 
That 
there 
is 
a 
faculty 
inside 
human 
beings, 
this 
faculty 
of 
the 
imagina?on, 
which 
is 
able 
to 
make 
sense 
of 
any 
level 
of 
complexity, 
and 
to 
give 
you 
a 
place 
to 
stand 
at 
the 
center 
of 
it, 
and 
a 
ground 
from 
which 
to 
step 
from 
into 
your 
new 
life.”
San0ago 
David 
Whyte 
The 
road 
seen, 
then 
not 
seen, 
the 
hillside 
hiding 
then 
revealing 
the 
way 
you 
should 
take, 
the 
road 
dropping 
away 
from 
you 
as 
if 
to 
leave 
you 
walking 
on 
thin 
air, 
then 
catching 
you, 
holding 
you 
up, 
when 
you 
thought 
you 
would 
fall, 
and 
the 
way 
forward 
always 
in 
the 
end 
the 
way 
that 
you 
followed, 
the 
way 
that 
carried 
you 
into 
your 
future, 
that 
brought 
you 
to 
this 
place, 
… 
so 
that 
one 
day 
you 
realized 
that 
what 
you 
wanted 
had 
already 
happened 
long 
ago 
and 
in 
the 
dwelling 
place 
you 
had 
lived 
in 
before 
you 
began, 
and 
that 
every 
step 
along 
the 
way, 
you 
carried 
the 
heart 
and 
the 
mind 
and 
the 
promise 
that 
first 
set 
you 
off 
and 
drew 
you 
on 
and 
that 
you 
were 
more 
marvelous 
in 
your 
simple 
wish 
to 
find 
a 
way 
than 
the 
gilded 
roofs 
of 
any 
des?na?on 
you 
could 
reach: 
as 
if, 
all 
along, 
you 
had 
thought 
the 
end 
point 
might 
be 
a 
city 
with 
golden 
towers, 
and 
cheering 
crowds, 
and 
turning 
the 
corner 
at 
what 
you 
thought 
was 
the 
end 
of 
the 
road, 
you 
found 
just 
a 
simple 
reflec?on, 
and 
a 
clear 
revela?on 
beneath 
the 
face 
looking 
back 
and 
beneath 
it 
another 
invita?on, 
all 
in 
one 
glimpse: 
like 
a 
person 
and 
a 
place 
you 
had 
sought 
forever, 
like 
a 
broad 
field 
of 
freedom 
that 
beckoned 
you 
beyond; 
like 
another 
life, 
and 
the 
road 
s?ll 
stretching 
on.
Welcome to the frontier.

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The Journey of Creativity

  • 1. The journey of creativity Marc Rettig UX India 11 October 2014
  • 2. These slides were first presented at UX India 2014, in Bangalore India. For more informa?on, see h@p://www.2014.ux-­‐india.org/ I have placed my speaker’s notes on many of the slides, to give some sense of what I had to say with each image. Cover art by Hannah du Plessis of Fit Associates To contact the author, email marc@fitassociates.com This work is licensed under the Crea?ve Commons A@ribu?on-­‐NonCommercial 4.0 Interna?onal License. To view a copy of this license, visit h@p://crea?vecommons.org/licenses/by-­‐nc/4.0/.
  • 3. products services decisions communications methods research budgets plans strategies Over the course of 35 years, I have worked on scores of projects. Most of this work focused on outcomes. Measurable outcomes, either directly made by the team, or affected by the team’s work. But for the past fiYeen or twenty years, I’ve had a sense of dissa?sfac?on…
  • 4. It seemed to me that I was being asked to work with the things we can see and measure, but the invisible and intangible SOURCE of those things was leY outside the scope of the project. The way people get along together, the way they relate, communicate, collaborate, who they are and how they see their place in it all – this seemed to me to be the “real work,” if we were going to have las?ng posi?ve impact on the world. So now my ques?on is this… purpose connection alignment values relationships boundaries communication care creativity
  • 5. How can we advance the practice of work that truly, no joking, improves life?
  • 6. This is a mythic question. For 10,000 years, people have been trying to create together. Some of them were poets.
  • 7. Common themes: not “Who are you?” but “Who are you becoming?”
  • 8. Common themes: The experience of life as a journey, including the journey toward your creative work.
  • 9. Two chapters, two journeys 1. The journey of deep creativity 2. The journey of becoming: taking your creative place in life
  • 10. 1. The journey of deep creativity
  • 11. The way we pay attention to the world shapes what we create.
  • 12. Current Situation | the gap | Better Situation (The shape of this sec?on and many of the ideas it contains are taken from the work of O@o Scharmer of MIT, as described in his book, Theory U.) Here’s a situa?on in which we are going to work. Our goal is to somehow shiY it to a be@er situa?on. But how do we cross the gap between “what is” and “what could be?”
  • 13. Current Situation | the gap Just do | Better Situation something à Maybe, for example, we are concerned about traffic in Bangalore. The Just Do Something approach says, “I know how!” “I have an idea, and I’m sure it will work.” Maybe you believe it’s necessary to construct more roads, for example. Or maybe you want to raise taxes on cars. Shallow a@en?on leads to shallow ac?on. There is no crea?ve journey here. It’s easiest to be the expert. To see and do what you already know. Or think you know. It’s easy to project your vision onto the situa?on, then try to persuade it to conform to your vision. And if you are working for one of these people, it is easy to play it safe, to be polite, to do what’s expected of you.
  • 14. Current Situation | the gap | Better Situation Observe Prototype: new things & services Here is a li@le deeper approach: Go out and look at the situa?on before you decide what to make. Allow for the possibility that you don’t already know what to do. Or that what you did last ?me might not work in this situa?on. Then prototype the thing, iterate it against the possibility that your first try might not be the best try. This is common in industry, yes? Many of us receive requests to look for “unmet needs.” To find “ac?onable insights” through observa?on. If we find a problem, we know we can make a bandage for it.
  • 15. Observation’s enemy: Judgment The necessary step: an open mind There is an enemy to working in this way, an enemy that prevents people from observing in a way that lets them see clearly what could be helpful in any situa?on. That enemy is “The Voice of Judgment.” In this diagram, the eye is your center of a@en?on. The circle is your collec?on of beliefs, assump?ons, and stories about people and the world. With our a@en?on centered inside this bubble, everything we see and here is filtered by those judgments, presupposi?ons, and stories. Or another way of interpre?ng this diagram is to imagine that the bubble is a screen onto which we are always projec?ng our beliefs and stories. So we are constantly looking at the world through our own projec?ons. But we can learn to move our a@en?on to the edge of this bubble. To put our beliefs, assump?ons, and stories about the world behind us for a ?me, and simply open to whatever our senses bring. Each move into deeper crea0vity requires a courageous step. To move into crea?vity that draws from clear observa?on of other people’s experience, we must make the step of opening our mind. Open your mind to see what’s really there, including the things that don’t align with your expecta?ons. This is something you can prac?ce every day. Give it a try! Tip o’ the hat to O0o Scharmer.
  • 16. Current Situation | the gap | Better Situation Observe Prototype: new things & services Immerse New processes & structures Here is a s?ll deeper way of working. Beyond simply observing as an outsider, then returning to your world to conceive “solu?ons,” go inside the situa:on. Immerse in it, so you can see what’s under the problems. Maybe in our traffic example, we observe that some amount of the traffic has to do with moving goods and supplies to stores. Trucks restocking stores. So beyond observing that, you go to the stores, spend ?me in their world, see through the eyes of shopkeepers. And you ride with the delivery drivers, or become one yourself. You spend ?me in the warehouse and shipping facility. You see the organiza?onal processes and structures, and the rou?nes of human life that are the ROOT SOURCE of the things you’d like to improve. Tip o’ the hat to O0o Scharmer.
  • 17. Immersion’s enemy: Cynicism The necessary step: an open heart – disconnect your identity from your point of view Tip o’ the hat to O0o Scharmer. Again, this move into a deeper process of crea?vity requires us to move our center of a@en?on, and again there is an enemy standing in the way of that move. When we begin to see the world through other people’s eyes, begin to see without judgment, we will see complexity and difficulty we previously avoided or filtered out. Our crea?ve work may be blocked by cynicism: “This is too complicated and established. These people will never change.” “We’ve tried to help this kind of thing before, and it didn’t work.” “It’s going to be way too expensive.” The an?dote to cynicism is to move your a@en?on outside yourself, so you no longer are the only person (or team or company) involved. You are part of something much bigger. When you realize that you are just one part of a much larger set of possibili?es, and open your heart to working with everyone else who is part of what’s going on, more becomes possible. Those new organiza?onal structures and processes are going to be made of the same people you are cynical about. Open your heart, work with them, give them your passion, help them create something that lets out the possibili?es.
  • 18. Current Situation | the gap | Better Situation Observe Prototype: new things & services Immerse New processes & structures Let go: question assumptions Reframe: new purpose and principles
  • 19. Here is what O@o Scharmer calls a “U-­‐Journey,” and what I am calling a “deep crea?ve journey.” Observe the situa?on. Go inside, immerse, see from many points of view. Then, if you have opened to truly see, let go of your presupposi?ons, and let go of the idea that YOU are the one to “solve” it, you make room for something new to be born. This is important because the processes and structures men?oned in the previous slide aren’t the root source aYer all. There is an exis?ng system with a life of its own, and that system is full of people who hold certain values and beliefs about what’s good. You can’t get new processes un?l you work with THEIR ROOT SOURCE: the priori?es and possibili?es of the people who live the situa?on. I tried to think of an example in our transporta?on story. Maybe we see that in the case of some foods, the situa?on already contains the possibility of some items not going first to stores for people to buy them, but directly from the warehouse to work places. By two-­‐wheeler. Reducing traffic, crea?ng jobs, relieving store owners of some burden while s?ll allowing them to par?cipate, and so on. Whatever the right example is, the point is that you won’t get to this profound possibility on your own, but only by tapping into the diverse collec?on of viewpoints and possibili?es represented by the people who live out the system every day. This is the place where something profound can happen, because you are working at a profound level. You can reframe the purpose, together you can redraw the principles. and THOSE will lead to new processes and structures, which you can prototype, and which teach you what products and services are needed to bring the principles to life. Tip o’ the hat to O0o Scharmer.
  • 20. The enemy of letting go: Fear The necessary step: an open will – work from a sense of belonging to the larger whole The enemy of this kind of work is fear. Fear of change, fear of inadequacy and failure. Fear of collabora?on with people who are very unlike yourself. Fear of LETTING GO of what you KNOW, of what you are comfortable with. Of the things that have made up your iden?ty. “I’m a web designer, not a transporta?on innovator, not a facilitator, not a social worker!” The step required -­‐-­‐ the courageous step in this crea?ve journey -­‐-­‐ is to open yourself in such a way that you see yourself as part of the larger thing that’s happening. You already par?cipate in all of its possibili?es. There is something “trying to be born,” a future that’s trying to show up, and that is your customer. Tip o’ the hat to O0o Scharmer.
  • 21. Creating from a true connection between your authentic self and the people who live the situation you aim to serve requires a deep attention and courageous inner steps. And that has been people’s experience for centuries. I’m not saying this is The One and Only Process. You can find other people who would agree about the necessity of going deeper than the surface, agree on the necessity of involving people other than yourself and your team as “experts,” but who would draw the process or journey in quite a different way. (I can recommend the wonderful work of Dave Snowden and his team at Cogni?ve Edge as an example.) But I am saying this: work that touches the roots and soil of a situa?on, work that has a chance of bringing something be@er, meaningful for people, and las?ng, requires deep crea?vity. Deeply crea?ve work means connec?ng your insides – your sense of care, and connec?on, and Who You Are – to the situa?on you’re working with. Ar?sts do this. Writers do this. Inventors, engineers, teachers, mothers, religious leaders, and yes, designers do this. Whatever your personal story, whatever the story of your team or organiza?on, we are all invited to par?cipate in work that is bigger than ourselves. The truth is, our work is ALREADY bigger than ourselves. It already has impact on the world. We can’t help but change the world, and each of us already is doing so through our choices and ac?ons. When we embark on a deep crea?ve journey, the heart of the work and the quality of the work is not related to intelligence or craY. Those are useful in their place, and each of us has our giYs to give. The heart of the work is in our openness to the world and its possibili?es, our openness to taking our place in the crea?on of something that brings more life to the world. And that, it turns out, has been a challenge for people throughout the ages.
  • 22. 2. The mythic journey of becoming: taking your creative place in life. The reason that great poetry and literature is popular through centuries is because it reports on the experiences all humans share. As I have made a shiY to work that starts with social ques?ons rather than business or technology ques?ons, I have also been learning from people who have studied the more soulful, mythical and poe?c aspects of the experience of people who have sought to create something meaningful in the world. Over ?me, as I married my own experience to these stories, poems, and myths, I synthesized it all into the following few steps. This is a synthesis, not a retelling of a par?cular myth or even a single scholarly point of view.
  • 23. David Whyte: poet and scholar of poetry Heart aroused: poetry and the preservation of the soul in corporate America Joseph Campbell: scholar of world mythology Hero with a thousand faces Here are two key sources I have drawn from, among many others, as I have lived out and wri@en about this journey. I don’t know if what I am about to say will sound very “Western” to an Indian audience. I see it as being about the human experience (but I have never told it to a non-­‐Western audience). This is my version of the old story, based partly on my own experience through the past decade, and streamlined for ?me.
  • 24. The story begins with you being asleep. Crea?vely snoozing. This is a kind of staleness or comfort with the way things are. Working to please others, following the script handed to you by your culture, your parents, your boss. I don’t know about you, but for me this meant: -­‐ Living up to others expecta?ons. Living to please, to conform. -­‐ Choosing mostly by criteria I was given by upbringing and culture. -­‐ Feeling like life was something that was happening to me, not something I was par?cipa?ng in. -­‐ Following my intellectual passions and growing in craY, but otherwise numb. Emo?onally dull. My own opinions, feelings, and Self blanketed by deference to (mostly self-­‐constructed) boundaries and “shoulds”. -­‐ Living “un?l…” wai?ng for the right invita?on, circumstances, money, job, permission from someone else -­‐ Puong pain, insecurity, fear, and flaws in a bag – a growing bag where an angry me sat in the hidden dark. BUT THERE COMES A POINT WHEN YOU’VE HAD ENOUGH “With all of our goals, missions statements, posi?ve thinking, bonus mileage plans, and future career moves safely to the rear, we can look around and find ourselves, slightly chilled, in a small unfamiliar clearing in a dark wood, facing that stubborn, not-­‐to-­‐be-­‐accepted life we have made and must call our own. One day, we wake and see our life as we have made it.” David Whyte
  • 25. In the middle of the road of my life I awoke in a dark wood where the true way was wholly lost. Dante Whyte writes, “In three lines Dante says that the journey begins right here. In the middle of the road. Right beneath your feet. This is the place. There is no other place and no other ?me. …When you do wake, you are rousing a different part of you, a barely experienced life that lies at your core. Having forgo@en this central soul experience, you do not recognize where you are. To the part of you that loved your sleep, it feels as though you are lost.” The poe?c tradi?on is that this is a scary place, but it is the necessary place of beginning. There are many portrayals of this. Read Joseph Campbell’s work on the Hero’s Journey, for example. The journey begins with an awakening, a sense of inadequacy, and a seong out from home. When you are awake, you pay a@en?on to the world and to your life in a different way. A deeper way. This makes way for the possibility of crea?ve engagement with the world. But that doesn’t start with your hands. It doesn’t start with your intelligence. It happens first in the intui?ve mind. Closer to our iden?ty, our sense of self. Down in the place where there are no words. AYer Dante woke in the woods he hadn’t walked far before he emerged from the dense trees and could see the sun shining off the distant peaks of paradise. He walked forward, only to encounter three beasts that blocked his way. A leopard, a lion, and a wolf. In other stories, it’s a different monster. In the tale of Beowulf, it was a monster named Grendel.
  • 26. In the story of Beowulf, a king, Hrothgar, had a problem with a monster named Grendel, who had been coming into his great hall, killing warriors, and carrying them off into the night. He hired Beowulf to kill Grendel, offering half his kingdom in reward. They waited, Grendel came, and aYer a great fight, Beowulf and his men succeeded. A great celebra?on was held. Then something else came into the hall. Killed warriors, carried them off. It was Grendel’s mother. Whyte says, “It’s not the thing you fear, it’s the MOTHER of the thing you fear.” Beowulf’s mother lived at the bo@om of a black cold lake. A stag, pursued by wolves, would rather die on its shores than go into the lake. Beowulf entered the lake. In a great ba@le, he found there at the bo@om the sword that would kill the monster, and he did so. There is something, for each of us, that holds us back. That kills our courage and drags it off into the night. Something that keeps us from living out our true desire. There are things about yourself that you are not proud of, the things you have come to feel are inadequate or ugly, but s?ll they are part of you. Perhaps you have dreams of becoming something that would be unpopular with your parents or your colleagues. There’s something you fear, that prevents you from diving down into the place where you could find the death of your fear. Whyte: “Ironically, our place of refuge is the lake where the greater devouring animal of our disowned desire lies in the shape of Beowulf’s mother. The refusal to go down into the lake is the refusal to be eaten by life. The delusion is that there might be a possibility of immunity from the natural failures that accompany the soul’s explora?ons in the world. But the story says you are going to be swallowed by something greater one way or another. The only real ques?on is not one of winning or losing, but of experiencing life with an ever-­‐increasing depth. The storyteller says, ‘Why not go down, at home or at work, into the lake, consciously, like Beowulf?’ Don’t die on the shore. The stakes are high. The stakes are your life.”
  • 27. In story aYer story, over centuries, the hero leaves home on a quest. AYer a long journey, he eventually comes to a place that he discovers is the very home he leY. And he finds that he is now ready to take his place in the world. He’s able to integrate all the parts of himself, and along the way and in the act of returning a spark was lit that is the source of crea?ve fire. Coming home and taking your place means this: Accep?ng yourself, just as you are, as enough. Those things that made you afraid to go into the lake? You’ve accepted them as part of you. It’s not that you’ve banished them. It’s not that you’ve become perfect. You have come home to yourself. You understand that you are enough, just as you are, warts and flaws, strengths and victories, defeats and shames, prides and loves and hates and pimples and all.
  • 28. Love a9er Love Derek Walco@ The ?me will come when, with ela?on you will greet yourself arriving at your own door, in your own mirror and each will smile at the other's welcome, and say, sit here. Eat. You will love again the stranger who was your self. Give wine. Give bread. Give back your heart to itself, to the stranger who has loved you all your life, whom you ignored for another, who knows you by heart. Take down the love le@ers from the bookshelf, the photographs, the desperate notes, peel your own image from the mirror. Sit. Feast on your life.
  • 29. For a ?me I thought “oh, I’ve taken my place, and that’s how life will be from now on.” Now I understand that life involves a series of fron?ers. I experience new beginnings all the ?me, in work, in family, in my own insides. I’ve come to see them as coming to a river, then spending ?me geong myself to cross. Time making the crossing, having a sense of arrival and maybe also disorienta?on. And feeling afraid or excited or both at each step. OYen we don’t recognize that we are have come to the end of a chapter of life un?l we’ve been there for some ?me. I’ve had the experience of suddenly realizing, “Oh! No wonder I haven’t liked those projects, that work that I would have been thrilled by five years ago. I’ve moved on to something else, I just didn’t realize it!” Here’s David Whyte again: “We can experience a kind of fron?er iden?ty, in which we can live a life, no ma@er what threshold we find ourselves in, in each stage of life, there’s a way of understanding what par?cular threshold you are on, and living a life that’s up to the conversa?on you’re asked to join.” “There is a kind of harvest available to us at every point in life. Some?mes the harvest is in darkness and despair and difficulty, and the ?de seems to have gone out from us, and it seems there is very li@le help in the world except the strange hand extended to us in our darkness and in our loneliness. Other ?mes we seem to have a great buoyancy beneath us, a great ?de flowing with us. Strangely enough those ?mes of great success and flow can also be ?mes of forgeong our origins, of why we set out on the journey in the first place. And mostly life will be a li@le of both — you will have darkness and light woven into your days.” “I’d like to remind us of the mul?layered complexity of everyday existence. And that one of the disciplines is the ability to hold as many contexts at the same ?me as possible. These contexts are held together through a central imagina?on. In poe?c tradi?on, [“imagina?on” is not the ability to think up new things.] Keats and Coleridge would call this the secondary imagina?on, or “fancy.” The primary imagina?on is your ability to form a central image inside yourself, or to discover that image inside yourself, an image that makes sense of all the thousands of images that you are involved with in your life. That there is a faculty inside human beings, this faculty of the imagina?on, which is able to make sense of any level of complexity, and to give you a place to stand at the center of it, and a ground from which to step from into your new life.”
  • 30. San0ago David Whyte The road seen, then not seen, the hillside hiding then revealing the way you should take, the road dropping away from you as if to leave you walking on thin air, then catching you, holding you up, when you thought you would fall, and the way forward always in the end the way that you followed, the way that carried you into your future, that brought you to this place, … so that one day you realized that what you wanted had already happened long ago and in the dwelling place you had lived in before you began, and that every step along the way, you carried the heart and the mind and the promise that first set you off and drew you on and that you were more marvelous in your simple wish to find a way than the gilded roofs of any des?na?on you could reach: as if, all along, you had thought the end point might be a city with golden towers, and cheering crowds, and turning the corner at what you thought was the end of the road, you found just a simple reflec?on, and a clear revela?on beneath the face looking back and beneath it another invita?on, all in one glimpse: like a person and a place you had sought forever, like a broad field of freedom that beckoned you beyond; like another life, and the road s?ll stretching on.
  • 31. Welcome to the frontier.