What is Media? Understanding Digital Disruption in 2016.
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Presentation given to the What is Media? conference in Portland, April 2016. My slides explore seven major tech trends and how they are impacting on content creation and distribution.
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What is Media? Understanding Digital Disruption in 2016.
- 1. Damian Radcliffe / @damianradcliffe April 2016 Digital Disruption in 2016 What Is Media?
- 2. Tech driven media landscape changing fast
- 3. But we do see some underlying trends. Disruption happening at different speeds.
- 4. Here are seven of them.
- 5. “Mobile is eating the world” Benedict Evans Trend 1
- 7. Trend 2 The growth of video
- 8. Video = 80% of IP Traffic by 2019 + More than Two-Thirds of Global IP Traffic to Originate From Mobile Connections Including Wi-Fi by 2019
- 9. Trend 3 When these two worlds collide…
- 10. A different user experience
- 12. Much of this driven by Social Media Trend 4
- 14. Breadth and diversity of usage = challenge
- 15. Trend 5 The new Gatekeepers
- 16. Driving publishing methods and priorities
- 18. A battle for eyeballs and revenue
- 19. Trend 7: Ethics
- 20. New Platforms + Behaviours = New Ethics
- 21. What does this mean? A few quick thoughts….
- 22. Obligatory use of this quote… The future is here. It’s just not evenly distributed. William Gibson
- 23. Where we are today - a mixed picture Continuity: 1. Traditional media brands still highly trusted 2. TV still the most important news source 3. Print media employs most / generates most stories Challenges: 1. Old financial models often no longer enough 2. Cultural change, especially in legacy organisations 3. Understanding / adapting to rapidly evolving audience habits
- 24. Old habits die hard… We watch a lot of TV
- 25. Meet the new web… same as the old web
- 26. Conclusion
- 27. Thanks for listening. Email: damian.radcliffe@gmail.com Twitter: @damianradcliffe Web: www.damianradcliffe.com
Hinweis der Redaktion
- Image: https://s-media-cache-ak0.pinimg.com/originals/5c/89/19/5c89191d96241167daef330de3d76fba.jpg
- From Mary Meeker slides 2015
- http://max.limpag.com/wp-content/uploads/2014/11/mobile-app.jpg
- Image: http://www.scribewise.com/Portals/202647/images/newsroom-big-1.jpg Quote: http://www.cjr.org/the_kicker/is_journalisms_future_bright.php?utm_source=@freepresss
- http://newsroom.cisco.com/press-release-content;jsessionid=0F9A06D2486AE79F5ABC17BDCE30AEDC?type=webcontent&articleId=1644203
- Image: http://loopme.com/wordpress/wp-content/uploads/2015/08/maxresdefault.jpg
- https://d3bg2441si4wp3.cloudfront.net/wp-content/uploads/2015/07/23185645/snapchat-roundup-vertical.jpg
- http://www.executiveplacementsofva.com/wp-content/uploads/2015/09/social-media1.jpg
- https://recodetech.files.wordpress.com/2015/03/screen-shot-2015-03-25-at-3-36-08-pm.png
- Now: http://cdn.ulisesinteractive.com/edpformacion/size/w/260x650/img/2014/38/541c3e18782e6.jpg http://cache.emirates247.com/polopoly_fs/1.583314.1452176779!/image/image.jpg
- What is this? Why introduced? Why's this an issue for publishers? FB also including embedded video / autostart + 360 videos (Occulus Rift) http://rack.2.mshcdn.com/media/ZgkyMDE1LzA1LzEzL2FkL05CQ05ld3NGQkluLmM1OTEyLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/3b9790f2/f46/NBCNewsFBInstant.jpg https://www.design19.org/blog/wp-content/uploads/2015/10/ampproject_design19blog_big.gif
- Image: http://www.scribewise.com/Portals/202647/images/newsroom-big-1.jpg Quote: http://www.cjr.org/the_kicker/is_journalisms_future_bright.php?utm_source=@freepresss
- http://www.mtrend.cn/uploads/Remote/17691373263492.jpg http://piazzadigitale.corriere.it/files/2016/01/bbbuzz.png https://benanistic.files.wordpress.com/2012/10/innovation-digital.jpg
- http://3.bp.blogspot.com/-t3Moi9mldRA/VLPFSl0R-QI/AAAAAAAAAGg/9dvIzrkceyA/s1600/ethics%2Bcartoon%2B2.gif
- Medium: https://medium.com/@emhub/respecting-the-eyewitness-learning-lessons-from-the-paris-shootings-a1391a7cbe23 http://www.theguardian.com/world/2015/jan/12/man-regrets-stupid-decision-to-publish-shocking-film-of-paris-policemans https://www.facebook.com/time/posts/10152658102531491 "I had to speak to someone," Mir said. "I was alone in my flat. I put the video on Facebook. That was my error." Mir said he left the video on Facebook for as little as 15 minutes before thinking the better of it and taking it down. It was too late. The footage had already been shared across the site and someone uploaded it to YouTube. Less than an hour after Mir removed the video from his page, he was startled to find it playing across his television screen. http://bigstory.ap.org/article/5e1ee93021b941629186882f03f1bb79/ap-exclusive-witness-paris-officers-death-regrets-video
- http://www.bttf.net/v/vspfiles/photos/ADVANCE-C-2.jpg
- Image: http://il9.picdn.net/shutterstock/videos/287197/thumb/1.jpg?i10c=img.resize(height:160)
- On average, people are consuming traditional TV content – either live or via a timeshifted device – for 223 minutes (3 hours and 43 minutes) every day.
- http://cdn.shopify.com/s/files/1/0185/5092/products/Page-01-Final_large.png?v=1412193957 http://ichef.bbci.co.uk/news/624/cpsprodpb/117EB/production/_89195617_310462f6-7973-40d9-93a9-1cdbe1c565a6.jpg
- http://static1.squarespace.com/static/52c1f1abe4b050ec8fccb71a/t/5363fb08e4b0e888e9d86e8a/1399061256824/ http://mcphersonmusic.nz/wp-content/uploads/same-same.jpg
- http://poster.keepcalmandposters.com/5742859.jpg