Closing Keynote Information Architecture Konferenz IAK16 Refs at http://mprove.de/script/16/iak/

1. An Urania
Blick. Zurück. Nach Vorn.
Matthias Müller-Prove // mprove.de
Closing Keynote der IA Konferenz, Berlin 4.6.2016
cover: Berlin Pankow-Heinersdorf http://mprove.de/art/15/pankow.html

2. An Urania,
die Muse der Astronomie
Albertina in Wien
Photo CC BY-SA 3.0 Wolfgang Sauber
Diese Version CC BY-SA 3.0 mprove

3. Nicolaj Kopernikus
1543

4. Foto: @Anstrengungslos
Jana Stecher
Frederike Beha
https://twitter.com/Anstrengungslos/status/739058276181118976
http://www.ajoma.de/Planetenschleife_Mars_gross.jpg

5. Benno Löwenberg, 2016https://twitter.com/BennoLoewenberg/status/738681057772457984

6. Content
BusinessPeople
IA
Informationsarchitektur ist…

7. Interaktionsdesign ist…
Product
BusinessPeople
IxD

8. Service-Design ist…
Service
BusinessPeople
SD

9. Product
BusinessPeople
IxD
Content
BusinessPeople
IA
Service
BusinessPeople
SD

10. BusinessPeople
State of the Onion
Service
Content
Product

11. BusinessPeople
State of the Onion
Service
Content
Product
Dev

12. IDEO /via Hendrik Sommerfeldt
Photo: Simon Wondracek https://twitter.com/swondracek/status/738748232466083840

13. Gartner Hype Curve

14. Gartner Hype Curve 2015
VR
Gesten-SteuerungAR
Smart Home
IoT
Natürliche Sprache
Maschinelles Lernen
Big Data
AutoAutos
Brain-Computer
Interface
Wearables

15. Gartner Hype Curve
Tal der Ernüchterung
Plateau der Produktivität
Gipfel der übersteigerten Erwartungen

16. Rainer Sax
Photo: @sybit_ux https://twitter.com/sybit_ux/status/738656771141709824

17. IAK 2016 Hype Curve
Zweifel
Produkt
Vision
Strategie

18. Erfolg am Markt ?
Strategie Produkt
Vision

19. early adopters
early late
70%
majority
15%
adoption density
Dichtefunktion der Marktdurchdringung
15%
leggards

20. 15% early adopters
70% majority
15%
adoption distribution
Verteilungsfunktion der Marktdurchdringung
50%
•
•
•
•
15% leggarts
50%
100%
•
•
•
•

21. 15%
50%
•
•
•
•
15% early adopters
Vision/Illusion
Realität
50%
100%
•
•
•
•
cf. »Crossing the Chasm«
Geoffrey Moore

22. early adopters
70%
majority
15% 15%
cf. »Crossing the Chasm«
Geoffrey Moore

23. Innovation ?
Tal der Ernüchterung
Strategie Produkt
Vision

24. Long Nose of Innovation
Bill Buxton 2008
http://www.billbuxton.com/01%20The%20Long%20Nose%20of%20Innovation%20Revised.pdf

25. Head Mounted Display – Ivan Sutherland et al., 1966
https://www.youtube.com/watch?v=NtwZXGprxag

26. Aspen Movie Map, Nicholas Negroponte et al. MIT 1978
https://www.youtube.com/watch?v=w18MyqszIYc

27. Google Earth 2001, Google Streetview 2007: Urania - Marfa, TX
https://youtu.be/yoHAHNt-xgU

28. Mark Z. @ Samsung World Congress 2016
https://infinityleap.com/facebook-looking-forward-to-better-interactions-in-virtual-reality/

29. 50 Jahre
Head Mounted Display
Sutherland/Sproul
Oculus Rift
Cardboard

30. NLS/Augment – Douglas Engelbart et al.1968
http://mprove.de/diplom/text/2.1.3_nlsaugment.html

31. The world is so damn complex.[…] If
mankind can get more capable in
dealing with complex urgent problems
collectively, that would be a perfect
professional goal.
– Doug Engelbart, 2000
http://www.invisiblerevolution.net/engelbart/glossary/index.html
http://www.invisiblerevolution.net/engelbart/glossary/index.html

32. Ubiquitous Computing
Mark Weiser et al., PARC 1991

33. Starfire – Bruce „Tog“ Tognazzini et al., Sun Microsystems 1994
https://www.youtube.com/watch?v=w9OKcKisUrY

34. Mezzanine – John Underkoffler et al., Oblong Industries 2014
https://www.youtube.com/watch?v=zIDRWQHCWb0
https://www.youtube.com/watch?v=zIDRWQHCWb0

35. Collaboration is one
of the greatest joys in
the world.
– John Underkoffler, 2016

36. Innovation
Research & Invention
Long Nose of Innovation
Product
Prototype

37. Long Nose of Innovation Gartner Hype Curve

38. Innovation
BusinessPeople
Service
Content
Product
Dev

39. Komplexität einer App
Komplexität
über alle Systeme
via Bill Buxton, TNWConf, Mai 2016
Frustrtions-Limit

40. 3 Rules /Bill Buxton
1. Every new product and service must
provide great experience and excellent
value – they must work, flow & generate
demand.
2. Every new product must work seamlessly
with all others in the customer’s ecosytem.
3. Each must also reduce the complexity and
increase the value of each of the others.

41. Business
People
Innovation
Customer
App + Devices
Ecosystem
Service
Content
Product
Dev

42. Vielen Dank
Matthias @mprove
mprove.de/script/16/iak/
Arc de 124.5° von Barnar Venet, 1987
Photo CC BY-SA 3.0 Manfred Brückels
Diese Version CC BY-SA 3.0 mprove