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21 CONTENT CREATION DISTRIBUTION Which 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report

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21
CONTENT CREATION DISTRIBUTION
Which content offers does
your organization ask its
audience to subscribe to?
87% of respondents extend at least one
offer. Even the most effective marketers
and those whose content marketing level is
sophisticated/mature tend to focus most on
eNewsletters and blogs.
Content Offers B2B Marketers
Ask Audience to Subscribe to
6%
7%
7%
12%
Podcasts
Other
Online
Community
Blog
Print
Magazines
10%Digital
Magazines
56%
eNewsletters 72%
Video
Series
12%Do Not
Extend Offers
22%
SAY eNEWSLETTERS
72%
2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
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