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16 CONTENT CREATION DISTRIBUTION How 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report

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16
CONTENT CREATION DISTRIBUTION
How effective are the tactics
your organization uses?
In-person events, which has been rated the most
effective tactic for the last six years, increased from
69% to 75%. Effectiveness ratings increased for
all the other tactics shown here as well, except for
blogs (60% last year vs. 59% this year). The biggest
increase was for infographics (50% last year vs.
58% this year).
Effectiveness Ratings for B2B Tactics
In-person Events
Webinars/Webcasts
Case Studies
75%
66%
65%
White Papers 63%
Videos 62%
Research Reports 61%
eNewsletters 60%
Blogs 59%
Infographics 58%
Online Presentations 58%
SAY IN-PERSON
EVENTS ARE
EFFECTIVE75%
2016 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs
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