Mobile Payments Series Kickoff by mPayConnect. Co-hosted by Wharton MBA and HBS Tech Alumni Clubs in the San Francisco/Bay Area on Sept. 3, 2009. Author: Menekse Gencer
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Mobile Financial Services for the Next Billion Customers - Mobile Payments Series
1. Mobile Payments Series TM
From Afghanistan to Silicon Valley:
Mobile Financial Services for the Next Billion Customers
Menekse Gencer
Mail: mgencer@mpayconnect.com Mobile Payments
Skype: meneks80 Series Kickoff
Company: www.mpayconnect.com September 3, 2009
26. Naeem Zafar
www.NaeemZafar.com
Haas Business School at University of California Berkeley
27. Huge Need – Slow Deployment
• Telco-led or bank-led models
– Philippines:
• Remittances from CA, Globe with 60% market
share
– Kenya: M-Paisa
• Safaricom with 80% market share
• Did not work in other countries
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28. We Need a 3rd Option
• Intermediary models when:
– Three or more mobile operator
– 12+ banks
– Vast distances
– Illiterate population
• Each country is different
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29. Base Case: Pakistan
• Most exciting branchless banking market in world
– 6th most populous country: 170M
– Worst banked: 5% have bank accounts
– Bets mobile penetration: 50%+ have mobile phones
– 50M people have mobile phone, digitized national ID
card, no bank account
– Dozens of banks, 5 mobile operators
– Lowest call rates in the world!
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30. Enabling Payments Between Users
(With or Without Bank Accounts)
Make P2P Users pay bills, send
payments money to others, and
shop through their
amaana account
Shop at
amaana
POS
merchants
Users add money to
their amaana account
through an agent Pay bill and
make purchases
31. Amaana: Branchless Banking
• First viral service: SMS based
• 200K users in 6 months
– These people never used anything but cash before
• New branchless banking regulations
• Secured mobile operator partner
• Company founded in 2006
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