9. First you have to understand the problem
NASA spent $ 1 million on a pen that could write in space (so did we)
10. … then try to find an optimal solution
the Russians used a pencil
11. UX is not the most important thing
there is no point in investing in something people don’t want or understand
Ease of use
Customer value
Quality
Functionality
Customer
understanding
Time
12. Build only what you need
first, make sure people will want to walk your path...
B
MVP
A
13. And see what happens
…then invest your money in making it more comfortable to walk through
B
MVP
A
14. When goals are clear UX helps you to make good choices
using qualitative methods allows you to fix misconceptions early
Business value
Time
15. Minimum viable research is a reasonable approach
"better a rough answer to the right question than a detailed answer to the wrong question"
20. Learn how to create personas
and teach people around you how to use them
Feature
Feature
…
21. Iterating is f*****g hard
but totally worth it - it helps you to divide your work into manageable parts
www.slideshare.net/nashjain/user-story-mapping