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Product Discovery & Smoke Testing (Cayman Enterprise City 2020)

More than two-thirds of software projects fail to deliver expected results. We decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how our team used smoke tests to explore a new business opportunity.

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Product Discovery & Smoke Testing (Cayman Enterprise City 2020)

  1. 1. Using ‘Smoke Testing’ To Validate Product Direction Bartosz Mozyrko
  2. 2. Smoke Testing starts here
  3. 3. Testing business ideas without spending (lots of) money
  4. 4. Will people actually pay for my product?
  5. 5. Ideas ● 1-Page Website ● Website Builder ● Web Analytics Team ● Developer ● Product Designer ● Product Manager
  6. 6. 1. Overview 2. Pricing 3. Benefits 4. Features 5. Cross-sell
  7. 7. 30 days
  8. 8. Customer Journey
  9. 9. Step 1
  10. 10. Step 1
  11. 11. Step 2
  12. 12. Step 2
  13. 13. Step 3
  14. 14. Step 3
  15. 15. Step 4
  16. 16. Step 4
  17. 17. Step 5
  18. 18. Business Insights
  19. 19. Step 2 Landing Page Step 3 Add to Cart Step 4 Purchase Insight
  20. 20. Step 3 Add to Cart Step 4 Purchase
  21. 21. 1-Page Website Zoom-In Pivot
  22. 22. Smoke Testing Crowdfunding Concierge Wizard of Oz Single-feature product No product Minimal product
  23. 23. www.mindtheproduct.com/how-uniregistry-used-smoke-testing-in-product-validation-a-case-study/

More than two-thirds of software projects fail to deliver expected results. We decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how our team used smoke tests to explore a new business opportunity.

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