More than two-thirds of software projects fail to deliver expected results. We decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how our team used smoke tests to explore a new business opportunity.

1. Using ‘Smoke Testing’ To
Validate Product
Direction
Bartosz Mozyrko

3. Smoke Testing starts here

4. Testing business ideas without
spending (lots of) money

5. Will people actually
pay for my product?

6. Ideas
● 1-Page Website
● Website Builder
● Web Analytics
Team
● Developer
● Product Designer
● Product Manager

7. 1. Overview
2. Pricing
3. Benefits
4. Features
5. Cross-sell

8. 30 days

9. Customer Journey

10. Step 1

11. Step 1

12. Step 2

13. Step 2

14. Step 3

15. Step 3

16. Step 4

17. Step 4

18. Step 5

19. Business Insights

20. Step 2
Landing Page
Step 3
Add to Cart
Step 4
Purchase
Insight

21. Step 3
Add to Cart
Step 4
Purchase

23. 1-Page Website
Zoom-In Pivot

25. Smoke
Testing
Crowdfunding
Concierge
Wizard of Oz
Single-feature
product
No product Minimal product

26. www.mindtheproduct.com/how-uniregistry-used-smoke-testing-in-product-validation-a-case-study/