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Ubiquitous IA Slide 1 Ubiquitous IA Slide 2 Ubiquitous IA Slide 3 Ubiquitous IA Slide 4 Ubiquitous IA Slide 5 Ubiquitous IA Slide 6 Ubiquitous IA Slide 7 Ubiquitous IA Slide 8 Ubiquitous IA Slide 9 Ubiquitous IA Slide 10 Ubiquitous IA Slide 11 Ubiquitous IA Slide 12 Ubiquitous IA Slide 13 Ubiquitous IA Slide 14 Ubiquitous IA Slide 15 Ubiquitous IA Slide 16 Ubiquitous IA Slide 17 Ubiquitous IA Slide 18 Ubiquitous IA Slide 19 Ubiquitous IA Slide 20 Ubiquitous IA Slide 21 Ubiquitous IA Slide 22 Ubiquitous IA Slide 23 Ubiquitous IA Slide 24 Ubiquitous IA Slide 25 Ubiquitous IA Slide 26 Ubiquitous IA Slide 27 Ubiquitous IA Slide 28 Ubiquitous IA Slide 29 Ubiquitous IA Slide 30 Ubiquitous IA Slide 31 Ubiquitous IA Slide 32 Ubiquitous IA Slide 33 Ubiquitous IA Slide 34 Ubiquitous IA Slide 35 Ubiquitous IA Slide 36 Ubiquitous IA Slide 37 Ubiquitous IA Slide 38 Ubiquitous IA Slide 39 Ubiquitous IA Slide 40 Ubiquitous IA Slide 41 Ubiquitous IA Slide 42 Ubiquitous IA Slide 43 Ubiquitous IA Slide 44 Ubiquitous IA Slide 45 Ubiquitous IA Slide 46 Ubiquitous IA Slide 47 Ubiquitous IA Slide 48 Ubiquitous IA Slide 49 Ubiquitous IA Slide 50 Ubiquitous IA Slide 51 Ubiquitous IA Slide 52
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Peter Morville's talk at IDEA 2010.

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Ubiquitous IA

  1. Peter Morville, IDEA 2010 1
  2. 2
  3. 3
  4. Design for Discovery Search Patterns Peter Morville & Jeffery Callender 4
  5. Integration renewal, restoration to wholeness “The making up or composition of a whole by adding together or combining the separate parts or elements.” Source: Oxford English Dictionary 5
  6. “There are two kinds of people in the world…” Information Architects + User Experience Designers + Content Strategists + CEOs + Interaction Designers + Software Developers + User Experience Designers Information Architects Teachers + Visual Thinkers “…those who divide the world into two kinds of people, and those who don’t.”
  7. Big Architect, Little Architect (2000) “The little IA may “The big IA may focus solely on play the role of an bottom-up tasks orchestra conductor such as the or film director, definition of conceiving a vision metadata fields and moving the and controlled team forward.” vocabularies.” Eric Reiss, Euro IA (2006)
  8. “I’m an information architect. I map paths and places across physical, digital, and cognitive spaces.” Peter Morville “A picture can connect the strategic with the tactical in a way no other communication form possibly can.” Dave Gray 8
  9. Polar Bear IA in•for•ma•tion ar•chi•tec•ture n. •  The structural design of shared information environments. •  The combination of organization, labeling, search, and navigation systems in web sites and intranets. •  The art and science of shaping information products and experiences to support usability and findability. •  An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape. 9
  10. Wurman IA in•for•ma•tion ar•chi•tect n. An individual who organizes the patterns inherent in data, making the complex clear. I mean architect as used in the words architect of foreign policy …as in the creating of systemic, structural, and orderly principles to make something work. The person who creates the structure or map of information that allows others to find their personal paths to knowledge. 10
  11. 11
  12. “Aboriginal Creation myths tell of the legendary totemic beings who had wandered over the continent in the Dreamtime, singing out the name of everything that crossed their path - birds, animals, plants, rocks, waterholes - and so singing the world into existence.” The Songlines by Bruce Chatwin 12
  13. 13
  14. Animals use a combination of egocentric and geocentric techniques for wayfinding. Ambient Findability by Peter Morville 14
  15. “Probably the best statistical graphic ever drawn, this map by Charles Joseph Minard portrays the losses suffered by Napoleon’s army in the Russian campaign of 1812.” Edward Tufte 15
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  18. Visual Thinking Unwritten Rule #1 “Whoever best describes a problem is the person most likely to solve the problem. …or, whoever draws the best picture gets the funding.” 18
  19. Design for Discovery “Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe.” Search Patterns Peter Morville & Jeffery Callender Illustrated by Jeff Callender, Q LTD
  20. Search is a… Complex, Adaptive System Goals Interaction Features Indexing Tools Psychology Affordances Technology Structure Process Behavior Language Algorithms Metadata Incentives Interface Query Results Engine Content Users Creators Source: Search Patterns (2010) 20
  21. 21
  22. Redefining Search 22
  23. Question Answering 23
  24. Decision Making 24
  25. Pattern Recognition 25
  26. Understanding 26
  27. What We Search 27
  28. How We Search 28
  29. BrainPort Camera in glasses captures video. Image recreated on grid of 400 electrodes. User feels the shape on the tongue. Brain learns to see through the tongue. 29
  30. find·a·bil·i·ty n The quality of being locatable or navigable. The degree to which an object is easy to discover or locate. The degree to which a system or environment supports wayfinding, navigation, and retrieval. am·bi·ent adj Surrounding; encircling; enveloping (e.g., ambient air) the ability to find anyone or anything from anywhere at anytime 30
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  32. Augmented Reality 32
  33. iPhone Sensors •  Location (GPS) •  Orientation (Compass) •  Motion (Accelerometer) •  Orientation/Motion (Gyroscope) •  Touch (Multi-Touch, Gestural) •  Light (Ambient) •  Proximity •  Device (Bluetooth) •  Audio (Microphone) •  Image/Video (Camera) •  RFID (Soon) 33
  34. “Information is blurring the lines between products and services to create multi-channel, cross-platform, trans- media, physico-digital user experiences.” Peter Morville 32,000 B.C. Visual Thinking I n t e rt w i n g l e 1976 Information Architecture 1995 User Experience 1982 Service Design 2005 Ubiquitous Computing 1986 Interaction Design “People keep pretending they can make things deeply hierarchical, categorizable, and sequential when they can’t. Everything is deeply intertwingled.” Ted Nelson 34
  35. 35 The URL Is Dead, Long Live Search
  36. Over 50% of REI online business is picked up in a store. 36
  37. Cross Media Integration 37 Source: Subject to Change (2008)
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  40. “After a half-hour, a three-tone alert sounds…If the bottle still has not been opened, the system makes an automated reminder phone call to the patient or a caregiver. The GlowCap system compiles adherence data which anyone can be authorized to track. That way the doctor can make sure Gramps stays on his meds.” 40
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  42. Desktop Mobile Kiosk 42
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  44. Email Web Store Catalog Phone Content Creators 44
  45. “When a unique identifier is attached to an object, it becomes possible to collect the metadata about that object into a single information shadow.” “The unique identifier is the leverage point with which to access and manipulate the whole information shadow in relation to similar shadows.” While Kuniavsky advises that we view information as one of many design materials (like wood and carbon fiber) from which devices can be made, he also highlights its role as “the core material in creating user experiences.” 45
  46. Heuristics for Pervasive Information Architecture Andrea Resmini & Luca Rosati 46
  47. Mental Models Tasks Features 47
  48. New Soft City 48 by Dan Hill
  49. 49 Urban Sensing by Dan Hill
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  51. 51
  52. IA Therefore I Am Yosemite Valley Panorama (Photo by John Colby) When we try to pick out anything by itself, we find it hitched to everything else in the universe. John Muir 52
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Peter Morville's talk at IDEA 2010.


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