A collection of approximately 40 online business models - for your inspiration. Please share more in the comments!

1. 40 Online Business Models
Morten Gade, February 2011
40 succesful
online business
models

2. DISCLAIMER
This presentation is a collection of approximately 40 different
online business models, all in operation and apparently
thriving here in early 2011.
The presentation was originally made for my students at the
IT-University of Copenhagen for the class Concept
Development with Industry.
I hope it can inspire you too – it was inspiring to collect it!

3. Remember, don’t just do what everyone else is doing!

4. Sales
Finding new customer segments or value propositions online.

5. Direct sale
A clear value proposition is needed.

7. Combined Model
Both online sale and marketing of traditional stores.

9. Re-selling
Being the middle man for other agents, who handle logistics.

11. Sales of services
Selling memberships, subscriptions and other services online.

13. Broker
Where the platform is the key activity of the business.

14. Auction
One of the most common examples.

16. Used goods
As old as time itself, but now with larger customer segments.

18. Virtual marketplaces
Niche oriented platforms with both buyer and seller as customer

20. Price comparison
Both buyer and seller as customer, price is value proposition.

22. Contact broker/mass market
Connecting the world and taking your share of the profit.

24. Contact broker/specialists
Connecting specialist users and acting as platform.

26. Groups buying/brokerage
Clear value proposition to both end user and business.

28. App Store
Reducing transaction costs for the developer and the end user.

30. Advertising
Display advertising and other models.

31. Content rich, heavy traffic
Low pricing, huge supply.

33. Niche-sites
Relatively high pricing, lower supply.

35. Heavy on page views
Focused purely on display advertising.

37. Online tools
Software as a service – fulfilling a need with huge economies of scale.

38. Subscription based
Subscriptions make for a long term revenue stream.

40. Freemium
Letting the user become the marketer – to themselves and others.

42. Adbased
Product as medium for advertising.

44. Consumption based
Pay as you go , usage fee revenue stream.

46. Reselling data
Servicing one group in order to generate a product to another.

48. Subscription
Subscriptions for information, services or entertainment.

49. Community-sites & dating
Subscribing for other people.

51. Games
Subscribing for entertainment and immersion.

53. Niche-oriented specialist knowledge
Subscribing for low transaction costs, making your job easier

55. Affiliate
Yet another way making money making people meet.

56. Revenue sharing
Tight economical connection to the producer of content.

58. Pay per click
Great economies of scale, where business is platform.

60. Stakeholder management
Addressing other stakeholder needs.

61. E.g. employer branding
Attracting key resources online

63. Or investor relations
Attracting key resources online

65. Knowledge sharing
Making internal and external processes easier.

66. E.g. intranet, wiki, e-learning, EDRMS…
Supporting key processes in the organization

68. Digital processes
Optimizing processes with customers, partners and other stakeholders.

69. Upselling
Making lifetime value of customer higher.

71. Better service
Making customer acquisition and retention easier

73. Reduced cost
Making key processes easier, creating economies of scale

75. Co-creation
Development of ideas, products or businesses

76. Of ideas
Creating new value propositions,
strengthening relationship to customers and partners.

78. Of products
Creating new value propositions,
strengthening relationship to customers and partners.

80. Of relationships
Creating new value propositions, as well as creating a new kind of
open partner strategy enabling easier handling of many partners.

82. Or even businesses
Being the platform for key processes of other businesses.

84. Thank you for your time!
I want to be smarter!
So I’d love your input for models, I’ve
missed, things I totally misunderstood
or just about anything else, you feel like.
PS: See you on that twier-thing, maybe? If so, I’m @mortengade.

85. mortengade.dk
MORTEN GADE twitter.com/mortengade
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