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MohitChhabra
Principal, KNOLedge
mohit_chhabra
#presoexcellence
CRISIS
Communication
17 March 2021
© KNOLedge 2021
WELCOME
Good
Afternoon
Gerald Ratner
British businessman
Do yourself a ratner
British businessman and motivational speaker
Way before Steve Jobs
Institute of Directors Annual Convention
23 April 1991
23
24
25
26
27
28
29
30
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
1991
What is the point?
Communication
Crisis
leading to a
Communication
Crisis
in a
Straight Line Instinct
Someone to blame
© KNOLedge 2021
BE COGNISANT OF…
Misinterpretation Misrepresentation Misinformation
Communication
Crisis
leading to a
Communication
Crisis
in a
Communication
Crisis
leading to a
Communication
Crisis
in a
Consultant
strategy tactics
stratēgos
Greek
General
taktos
Greek
Order or arranged
© KNOLedge 2021
THAT MEANS
© KNOLedge 2021
THAT MEANS
NOW
Approach
THEN
Address (the issues)
© KNOLedge 2021
THAT MEANS
NOW
Approach
THEN
Address (the issues)
© KNOLedge 2021
STABLE APPROACH
VALUES
ADVERSARIES
(Reporters)
CONSTITUENTS Think like them
© KNOLedge 2021
THAT MEANS
NOW
Approach
THEN
Address (the issues)
© KNOLedge 2021
THAT MEANS
NOW
Approach
THEN
Address (the issues)
TALK!
MAP APOLOGISE SPEED
David Ogilvy
Write the way you talk.
Naturally!
“David Ogilvy
TALK!
MAP APOLOGISE SPEED
TALK!
MAP APOLOGISE SPEED
Empathy
Communication
Crisis
leading to a
Communication
Crisis
in a
Crisis Communication
Crisis Communication
MY COORDINATES
© KNOLEDGE 2020
mohit@knoledge.in
mohitchhabra
mohit_chhabra
mohit_chhabra
mohitchhabra

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Crisis Communication