SlideShare ist ein Scribd-Unternehmen logo
1 von 72
Downloaden Sie, um offline zu lesen
Crafting
Compelling Stories
or ni ng
Goo dM
     nk You
&T ha
Crafting Compelling Stories
Why are we here?
Why are we here?

What can be changed?
Why are we here?

What can be changed?

How?
Markets are
conversations
sla o
How did we


             it all up??
3
1
      Mistaking
     legibility for
    communication
Crafting Compelling Stories
Crafting Compelling Stories
Crafting Compelling Stories
2


    Bad examples
Crafting Compelling Stories
Crafting Compelling Stories
343 slides
Crafting Compelling Stories
3


    Bad advice
Words
            7%




Body           Tone
Language
55%            38%
7×7
Junk old learnings
Report   Story
exhaustive   dramatic



  Report       Story
Framework


  Topical        Narrative

   Data           Meaning

Information           Story

   Fact          Metaphor
exhaustive   dramatic



  Report       Story
exhaustive                  dramatic
             Presentation



  Report                      Story
             explanatory
exhaustive                  dramatic
             Presentation



  Report                      Story
             explanatory
Ignite
Emotions…


create attention
creates meaning




Attention…
creates memory




Meaning…
Tell me a fact and I’ll remember
Tell me a truth and I’ll believe
Tell me a story and I’ll put it in my
heart forever
The shortest distance between
   two people is a story!!
Crafting Compelling Stories
No!!new!stories
Crafting Compelling Stories
Just!‘Retold’
35 years of
   research
Voyage
  and             Overcoming
Return                the
                   monster



  Rebirt
          h

              7   Rags t
                   $$$$
                         o

                               Comedy :-)

                               Tragedy ;-(

The
Quest
But...
1   Build up
               2   Crisis
                            3
                            Redemption
Not so FAST
Evidence   1   Use Specific Data
Evidence   1         Use Specific Data




           2      Different Types of Evidence

               ‣ Qualitative and Quantitative
               ‣ Multiple Arguments
               ‣ Causal Arguments
               ‣ Evidence your argument too!
Evidence   1       Use Specific Data




           2    Different Types of Evidence




           3   New & Different Information
Stories are
illustrations...
not proof.
1   Build up
               2   Crisis
                            3
                            Redemption
1
2
3
1    Situation or




2
    Complication




3
1    Situation or




2
    Complication




3
     Resolution
1    Situation or




2
    Complication




3
     Resolution



      Example /
      Evidence
1    Situation or




2
    Complication




3
     Resolution



      Example /
      Evidence
1Situation or




 2
 Complication




SCoRE
 3
  Resolution



   Example /
   Evidence
S   Generic
S   Generic
    Non-controversial
Co   State the problem
Co   State the problem
     Not a Question
R
            FROM   TO

    Think



     Do
E   Directly related
E   Directly related
    Hypothetical
E   Directly related
    Hypothetical
    Metaphor
Lets start building...
Resources




            !"
Whole New Mind
Dan Pink
The Seven Basic Plots
      Christopher Booker
Made to Stick
Chip & Dan Heath
COMING SOON



Presentation
  ROCKSTAR

Weitere ähnliche Inhalte

Mehr von Mohit Chhabra

Impactful Presentations Teaser Masterclass
Impactful Presentations Teaser MasterclassImpactful Presentations Teaser Masterclass
Impactful Presentations Teaser MasterclassMohit Chhabra
 
Crisis Communication
Crisis CommunicationCrisis Communication
Crisis CommunicationMohit Chhabra
 
A Presentation is More than Slides for BIMTECH
A Presentation is More than Slides for BIMTECHA Presentation is More than Slides for BIMTECH
A Presentation is More than Slides for BIMTECHMohit Chhabra
 
KNOLedge Company Profile
KNOLedge Company ProfileKNOLedge Company Profile
KNOLedge Company ProfileMohit Chhabra
 
KNOLedge_Company Profile
KNOLedge_Company ProfileKNOLedge_Company Profile
KNOLedge_Company ProfileMohit Chhabra
 
Selecting the Right People: Importance for SMEs
Selecting the Right People: Importance for SMEsSelecting the Right People: Importance for SMEs
Selecting the Right People: Importance for SMEsMohit Chhabra
 
Module 9: Excursions
Module 9: ExcursionsModule 9: Excursions
Module 9: ExcursionsMohit Chhabra
 
Module 6: Oktoberfest
Module 6: OktoberfestModule 6: Oktoberfest
Module 6: OktoberfestMohit Chhabra
 
Module 8: Munich Airport
Module 8: Munich AirportModule 8: Munich Airport
Module 8: Munich AirportMohit Chhabra
 
Module 7: Eating Out
Module 7: Eating OutModule 7: Eating Out
Module 7: Eating OutMohit Chhabra
 
Module 5: Sight seeing tours
Module 5: Sight seeing toursModule 5: Sight seeing tours
Module 5: Sight seeing toursMohit Chhabra
 
Module 4: Museums Castles and Palaces
Module 4: Museums Castles and PalacesModule 4: Museums Castles and Palaces
Module 4: Museums Castles and PalacesMohit Chhabra
 
Module 3: Getting there
Module 3: Getting thereModule 3: Getting there
Module 3: Getting thereMohit Chhabra
 
Module 2: History of Munich
Module 2: History of MunichModule 2: History of Munich
Module 2: History of MunichMohit Chhabra
 
Module 1: An Overview
Module 1: An OverviewModule 1: An Overview
Module 1: An OverviewMohit Chhabra
 
PSP Level 1 Lesson 8
PSP Level 1 Lesson 8PSP Level 1 Lesson 8
PSP Level 1 Lesson 8Mohit Chhabra
 
PSP Level 01 Lesson 7
PSP Level 01 Lesson 7PSP Level 01 Lesson 7
PSP Level 01 Lesson 7Mohit Chhabra
 

Mehr von Mohit Chhabra (20)

Impactful Presentations Teaser Masterclass
Impactful Presentations Teaser MasterclassImpactful Presentations Teaser Masterclass
Impactful Presentations Teaser Masterclass
 
Crisis Communication
Crisis CommunicationCrisis Communication
Crisis Communication
 
A Presentation is More than Slides for BIMTECH
A Presentation is More than Slides for BIMTECHA Presentation is More than Slides for BIMTECH
A Presentation is More than Slides for BIMTECH
 
KNOLedge Company Profile
KNOLedge Company ProfileKNOLedge Company Profile
KNOLedge Company Profile
 
Disha Rajgarh 2019
Disha Rajgarh 2019Disha Rajgarh 2019
Disha Rajgarh 2019
 
KNOLedge Work
KNOLedge WorkKNOLedge Work
KNOLedge Work
 
KNOLedge_Company Profile
KNOLedge_Company ProfileKNOLedge_Company Profile
KNOLedge_Company Profile
 
Selecting the Right People: Importance for SMEs
Selecting the Right People: Importance for SMEsSelecting the Right People: Importance for SMEs
Selecting the Right People: Importance for SMEs
 
Module 10: Visa
Module 10: VisaModule 10: Visa
Module 10: Visa
 
Module 9: Excursions
Module 9: ExcursionsModule 9: Excursions
Module 9: Excursions
 
Module 6: Oktoberfest
Module 6: OktoberfestModule 6: Oktoberfest
Module 6: Oktoberfest
 
Module 8: Munich Airport
Module 8: Munich AirportModule 8: Munich Airport
Module 8: Munich Airport
 
Module 7: Eating Out
Module 7: Eating OutModule 7: Eating Out
Module 7: Eating Out
 
Module 5: Sight seeing tours
Module 5: Sight seeing toursModule 5: Sight seeing tours
Module 5: Sight seeing tours
 
Module 4: Museums Castles and Palaces
Module 4: Museums Castles and PalacesModule 4: Museums Castles and Palaces
Module 4: Museums Castles and Palaces
 
Module 3: Getting there
Module 3: Getting thereModule 3: Getting there
Module 3: Getting there
 
Module 2: History of Munich
Module 2: History of MunichModule 2: History of Munich
Module 2: History of Munich
 
Module 1: An Overview
Module 1: An OverviewModule 1: An Overview
Module 1: An Overview
 
PSP Level 1 Lesson 8
PSP Level 1 Lesson 8PSP Level 1 Lesson 8
PSP Level 1 Lesson 8
 
PSP Level 01 Lesson 7
PSP Level 01 Lesson 7PSP Level 01 Lesson 7
PSP Level 01 Lesson 7
 

Kürzlich hochgeladen

M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfMohonDas
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesMohammad Hassany
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxKatherine Villaluna
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 

Kürzlich hochgeladen (20)

M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
HED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdfHED Office Sohayok Exam Question Solution 2023.pdf
HED Office Sohayok Exam Question Solution 2023.pdf
 
Human-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming ClassesHuman-AI Co-Creation of Worked Examples for Programming Classes
Human-AI Co-Creation of Worked Examples for Programming Classes
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 
Practical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptxPractical Research 1 Lesson 9 Scope and delimitation.pptx
Practical Research 1 Lesson 9 Scope and delimitation.pptx
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 

Crafting Compelling Stories